{"id":2090715,"date":"2025-10-14T16:47:13","date_gmt":"2025-10-14T16:47:13","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2090715"},"modified":"2025-10-14T16:47:13","modified_gmt":"2025-10-14T16:47:13","slug":"the-original-screams-opening-weekend-had-all-the-makings-of-a-box-office-flop","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/the-original-screams-opening-weekend-had-all-the-makings-of-a-box-office-flop\/","title":{"rendered":"The Original Scream&#8217;s Opening Weekend Had All The Makings Of A Box Office Flop"},"content":{"rendered":"<p><\/p>\n<div data-article-body=\"true\">\n<p class=\"mb-4 text-lg md:leading-8 break-words\">&#8220;Scream&#8221; is arguably the most famous horror movie to come out of the 1990s, but you wouldn&#8217;t have guessed that from its opening weekend performance. As <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.upi.com\/Archives\/1996\/12\/23\/Beavis-Butt-head-top-box-office\/1495851317200\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:UPI;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">UPI<\/a> reported\u00a0on December 23, 1996, &#8220;Scream&#8221; was originally out-shadowed by three other recent releases:<\/p>\n<blockquote class=\"mb-4 border-l-2 pl-5 italic text-tertiary\">\n<div class=\"\">\n<p class=\"mb-4 text-lg md:leading-8 break-words\">&#8220;&#8216;Beavis and Butt-head Do America,&#8217; the cartoon featuring a pair of wise-cracking and crass MTV adolescents, took in more than $20 million over the weekend. [&#8230;] The second weekend of &#8216;Jerry Maguire,&#8217; starring Tom Cruise as a sports agent, came in a distant second with $13.1 million at 2,531 theaters. [&#8230;] Disney&#8217;s live-action &#8216;101 Dalmatians&#8217; remained in third place for the second week in a row, taking in $6.9 million at 2,901 theaters. [&#8230;] The opening weekend of Miramax&#8217;s thriller &#8216;Scream&#8217; took fourth place with $6.3 million at 1,413 theaters.&#8221;<\/p>\n<\/div>\n<\/blockquote>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Only $6.3 million for its opening weekend? If &#8220;Scream VI&#8221; had opened like that, it would&#8217;ve been declared a total disaster and <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.slashfilm.com\/1776801\/matthew-lillard-stu-macher-scream-7-horror-return\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:plans for &quot;Scream 7&quot;;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">plans for &#8220;Scream 7&#8221;<\/a> would&#8217;ve been scrapped right then and there.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The reason that number seems so low is because the opening weekend is usually a movie&#8217;s best. You can typically expect a film&#8217;s earnings to drop by more than half in its second weekend and to only continue dropping from there. If &#8220;Scream&#8221; had continued on that trajectory, it wouldn&#8217;t have broken even against its $14 million budget.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Thankfully, those who saw it on opening weekend\u00a0wouldn&#8217;t stop raving about it, which caught the attention of other moviegoers. &#8220;Scream&#8221; ended up being one of the rare movies where its second weekend outdid its first by bringing in $9 million, with its\u00a0third weekend performing even better. Its earnings declined after that point, but not as much as you&#8217;d expect; it was still raking in over $1 million a week as late as 1997&#8217;s Memorial Day weekend.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Read more: <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.slashfilm.com\/1427364\/the-wailing-2016-ending-explained\/?zsource=yahoo\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:The Wailing Ending Explained: A Father's Final Fatal Failure;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">The Wailing Ending Explained: A Father&#8217;s Final Fatal Failure<\/a><\/p>\n<h2 class=\"mb-4 text-xl font-bold md:text-2xl\">Scream shows why you should never lose hope in a movie too soon<\/h2>\n<figure class=\"relative mb-4\">\n<div class=\"relative\"><button aria-label=\"View larger image\" class=\"group absolute bottom-3 right-3 size-10 md:size-[50px] lg:inset-0 lg:size-full lg:bg-transparent\" data-ylk=\"elm:expand;itc:1;sec:image-lightbox;slk:lightbox-open;\"><span class=\"absolute bottom-0 right-0 rounded-full bg-white p-3 opacity-100 shadow-elevation-3 transition-opacity duration-300 group-hover:block group-hover:opacity-100 md:p-[17px] lg:bottom-6 lg:right-6 lg:bg-white\/90 lg:p-5 lg:opacity-0 lg:shadow-none\"><svg viewbox=\"0 0 22 22\" aria-hidden=\"true\" class=\"size-4 lg:size-6\" width=\"22\" height=\"22\"><path d=\"M12.372.92c0-.506.41-.916.915-.916L21 0l-.004 7.712a.917.917 0 0 1-1.832 0V3.183l-6.827 6.828-1.349-1.348 6.828-6.828h-4.529a.915.915 0 0 1-.915-.915M1.835 17.816l6.828-6.828 1.349 1.349-6.829 6.827h4.529a.915.915 0 0 1 0 1.831L0 21l.004-7.713a.916.916 0 0 1 1.831 0z\"\/><\/svg><\/span><\/button><dialog aria-label=\"Modal Dialog\" aria-modal=\"true\" class=\"fixed inset-0 z-4 size-full max-h-none max-w-none bg-white hidden\"\/><\/div><figcaption class=\"relative text-sm mt-1 pr-2.5\">\n<p>Randy explaining the rules of the horror genre in Scream &#8211; Dimension Films<\/p>\n<\/figcaption><\/figure>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The box office triumph of &#8220;Scream&#8221; is something that&#8217;s become a lot rarer today, mainly due to how quick studios are to release their films on digital and streaming. Whereas viewers nowadays know they can wait a few weeks and watch a movie at home at their own pace, they had no choice but to get out of their house and buy a ticket to see Wes Craven&#8217;s horror hit for much of 1997. The\u00a0DVD for &#8220;Scream&#8221; didn&#8217;t even release until December of that year, nearly a whole 12 months after the film premiered in theaters.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">But even with today&#8217;s faster-paced media landscape, movies with long box office legs are still possible. Pixar&#8217;s &#8220;Elemental&#8221; was declared a flop in its opening weekend in 2023, for instance, but seven weeks later, it became <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.slashfilm.com\/1353563\/pixar-elemental-biggest-original-hollywood-movie-since-pandemic\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Pixar's best-performing original movie since the COVID pandemic;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">Pixar&#8217;s best-performing original movie since the COVID pandemic<\/a>. Likewise, &#8220;Avatar&#8221; fans may recall that 2022&#8217;s &#8220;Avatar: The Way of Water&#8221; opened to &#8220;only&#8221; $134.1 million at the domestic box office, which was almost half of what &#8220;Spider-Man: No Way Home&#8221; had bowed to almost exactly one year prior. However, &#8220;The Way of Water&#8221; had longer legs, and within a few months, it had surpassed &#8220;No Way Home&#8221; to become the third top-grossing movie of all time.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">It all goes to show that you should never be too quick to dismiss a movie as a total failure. Even movies that never find success in theaters can still gain a second life on streaming (or,\u00a0<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.slashfilm.com\/1670564\/the-shawshank-redemption-box-office-flop-30-years-ago\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:in the case of &quot;The Shawshank Redemption,&quot;;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">in the case of &#8220;The Shawshank Redemption,&#8221;<\/a>\u00a0through nonstop TNT reruns). As long as a piece of art is out there in the world, there&#8217;s always a chance it&#8217;ll eventually garner the appreciation it deserves.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">If you&#8217;re looking for the easiest way to keep up with all the major movie and TV news, why not <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/subscribe.slashfilm.com\/newsletter-syndicated\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:sign up to our free newsletter;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">sign up to our free newsletter<\/a>?<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Read the <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.slashfilm.com\/1989826\/scream-original-opening-weekend-indicated-box-office-flop\/?zsource=yahoo\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:original article on SlashFilm;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">original article on SlashFilm<\/a>.<\/p>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.yahoo.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Scream&#8221; is arguably the most famous horror movie to come out of the 1990s, but you wouldn&#8217;t have guessed that from its opening weekend performance. As UPI reported\u00a0on December 23, 1996, &#8220;Scream&#8221; was originally out-shadowed by three other recent releases: &#8220;&#8216;Beavis and Butt-head Do America,&#8217; the cartoon featuring a pair of wise-cracking and crass MTV [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2090716,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[394251,344723,349257,394250],"class_list":["post-2090715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-dimension-films","tag-opening-weekend","tag-scream","tag-weekend-performance"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/10\/The-Original-Screams-Opening-Weekend-Had-All-The-Makings-Of.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2090715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2090715"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2090715\/revisions"}],"predecessor-version":[{"id":2090717,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2090715\/revisions\/2090717"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2090716"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2090715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2090715"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2090715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}