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Spotify video podcasts are coming to Netflix, further diversifying the types of content on the Los Gatos, Calif.-based streaming service beyond movies, TV shows and games.<\/p>\n
The move reflects how many people are consuming their podcasts not just by listening, but by watching the podcasters conduct their discussions on video. <\/p>\n
Roughly 70% of podcast listeners prefer their shows with video, according to a Cumulus Media study. Netflix and Spotify said the partnership will bring podcasts to Netflix that complement the streamer\u2019s \u201cexisting programming and unlocks new audiences and wider distribution for the shows.\u201d <\/p>\n
There will be 16 Spotify video podcasts initially on Netflix in the U.S. in early 2026, with plans to include other markets, the companies said. Those video podcasts include sports programs like \u201cThe Bill Simmons Podcast\u201d and \u201cThe Ringer Fantasy Football Show,\u201d culture\/lifestyle podcasts like \u201cThe Dave Chang Show\u201d and \u201cThe Recipe Club\u201d as well as true-crime programs like \u201cSerial Killers.\u201d <\/p>\n
\u201cAt Netflix, we\u2019re always looking for new ways to entertain our members, wherever and however they want to watch,\u201d said Lauren Smith, the streamer\u2019s vice president of content licensing and programming strategy. <\/p>\n
Roman Wasenm\u00fcller, vice president and head of podcasts at Spotify, said this partnership helps creators reach new audiences and unlocks \u201ca completely new distribution opportunity.\u201d <\/p>\n
Spotify began offering video podcasts on its platform about five years ago<\/a>, offering an option to its podcasters who had previously been posting videos of their audio programs on YouTube. <\/p>\n Last year, the Swedish audio company unveiled new features <\/a>that make it easier for creators to earn money from their video content and track their performance on the streaming service.<\/p>\n