{"id":2091777,"date":"2025-10-15T01:35:14","date_gmt":"2025-10-15T01:35:14","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2091777"},"modified":"2025-10-15T01:35:14","modified_gmt":"2025-10-15T01:35:14","slug":"robbie-brenner-steps-up-tv-production-at-mattel-studios-as-toymakers-masters-of-the-universe-matchbox-barney-franchises-head-to-theater","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/robbie-brenner-steps-up-tv-production-at-mattel-studios-as-toymakers-masters-of-the-universe-matchbox-barney-franchises-head-to-theater\/","title":{"rendered":"Robbie Brenner Steps Up TV Production at Mattel Studios as Toymaker\u2019s \u2018Masters of the Universe,\u2019 \u2018Matchbox,\u2019 \u2018Barney\u2019 Franchises Head to Theaters"},"content":{"rendered":"<p><\/p>\n<div role=\"presentation\">Cannes \u2014 <a rel=\"nofollow\" target=\"_blank\" class=\"ipc-md-link ipc-md-link--entity\" href=\"https:\/\/www.imdb.com\/name\/nm0107509\/\">Robbie Brenner<\/a> told Mipcom attendees that the toymaker is focused on stepping up its TV development and production now that the <a rel=\"nofollow\" target=\"_blank\" class=\"ipc-md-link ipc-md-link--entity\" href=\"https:\/\/www.imdb.com\/company\/co1131404\/\">Mattel Studios<\/a> arm has been unified under her leadership as president and chief content officer.<\/p>\n<p><a rel=\"nofollow\" target=\"_blank\" class=\"ipc-md-link ipc-md-link--entity\" href=\"https:\/\/www.imdb.com\/name\/nm1914883\/\">Brenner<\/a> spoke Tuesday with <a rel=\"nofollow\" target=\"_blank\" class=\"ipc-md-link ipc-md-link--entity\" href=\"https:\/\/www.imdb.com\/name\/nm12676716\/\">Leo Barraclough<\/a>, Variety\u2018s international features director, in the keynote address on Day 2 of the Mipcom content market. Brenner detailed her unlikely journey from independent film producer to Mattel Studios leader. She reflected on the out of the box success of \u201c<a rel=\"nofollow\" target=\"_blank\" class=\"ipc-md-link ipc-md-link--entity\" href=\"https:\/\/www.imdb.com\/title\/tt1517268\/\">Barbie<\/a>,\u201d which was <a rel=\"nofollow\" target=\"_blank\" class=\"ipc-md-link ipc-md-link--entity\" href=\"https:\/\/www.imdb.com\/company\/co0080248\/\">Mattel<\/a>\u2019s first feature film effort under the new regime led by CEO <a rel=\"nofollow\" target=\"_blank\" class=\"ipc-md-link ipc-md-link--entity\" href=\"https:\/\/www.imdb.com\/name\/nm3069731\/\">Ynon Kreiz<\/a>, who recruited Brenner to the toymaker in 2018 to drive the key component of his strategy to transform Mattel into a media and entertainment firm in addition to its consumer toy and game businesses.<\/p>\n<p>\u201cIt\u2019s not very often get to go to work and dream every day,\u201d Brenner said of her role.<\/p>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.imdb.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cannes \u2014 Robbie Brenner told Mipcom attendees that the toymaker is focused on stepping up its TV development and production now that the Mattel Studios arm has been unified under her leadership as president and chief content officer. Brenner spoke Tuesday with Leo Barraclough, Variety\u2018s international features director, in the keynote address on Day 2 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2091778,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25177],"tags":[25538,31714,21751,22556,21993,22860,21912,21738,24141,22205,21913],"class_list":["post-2091777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrities","tag-actors","tag-actresses","tag-celebrities","tag-directors","tag-films","tag-hollywood","tag-movies","tag-news","tag-stars","tag-television","tag-tv"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/10\/Robbie-Brenner-Steps-Up-TV-Production-at-Mattel-Studios-as.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2091777","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2091777"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2091777\/revisions"}],"predecessor-version":[{"id":2091779,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2091777\/revisions\/2091779"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2091778"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2091777"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2091777"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2091777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}