EXCLUSIVE: <\/strong>The Toronto International Film Festival is going deeper into TV and making Primetime bigger. The Festival has a TV section called Primetime and TIFF execs told Deadline they plan to increase the selection by 40% for 2026.<\/p>\n Appropriately, the news came out of MIPCOM, the Cannes TV market that\u2019s running this week. The setting was fitting, as TIFF was on the ground meeting the TV industry ahead of next year\u2019s launch of TIFF: The Market.<\/p>\n More from Deadline<\/strong><\/p>\n TIFF and Deadline hosted a networking reception with buyers and distributors and we caught up with the TIFF execs in town, Judy Lung VP, Strategy, Communications & Stakeholder Relations and Geoff Macnaughton, VP of Industry and Theatrical Programming.<\/p>\n Macnaughton told us that the Primetime section he oversees will expand by 40%, featuring approximately 14 series next year.<\/p>\n This year\u2019s Primetime lineup had six world premieres including The Lowdown, which opened the section, Netflix\u2019s Mae Martin series Wayward, Black Rabbit starring Jude Law and Jason Bateman, and Origin: The Story of the Basketball Africa League, which was the only documentary series.<\/p>\n Macnaughton told guests at the TIFF-Deadline reception that several of this year\u2019s Primetime shows racked up deals after their TIFF showing. That\u2019s an important point for the MIPCOM crowd, notably as TIFF readies the launch of its own market in 2026.<\/p>\n TIFF: The Market will span TV, film and next-generation content and is a notable new addition to the calendar. \u201cThis year, our 50th has been a really exciting opportunity to celebrate how far we\u2019ve come, but also to look ahead and ignite our vision for the next 50 years and beyond,\u201d Lung said. \u201cThis vision for the future is centered around a commitment to deepening TIFF\u2019s support of the global entertainment business, including the launch of an official content market at the Festival next September.\u201d<\/p>\n Macnaughton added: \u201cWe are always looking for series that are things we have never seen before, and that are going to surprise people, but also [projects] that are looking for distribution. And we\u2019re leaning into this idea of designing a content market and building not only what we do in the film side of things, but also growing what we do on the series side, that\u2019s really important to us.\u201d<\/p>\n TIFF: The Market will run September 10 through 16. The venue is TBC, but as it comes together TIFF has assembled a committee of industry advisors including TV execs from BBC Studios and Blue Ant.<\/p>\n Best of Deadline<\/strong><\/p>\n Sign up for Deadline’s Newsletter<\/a>. For the latest news, follow us on Facebook<\/a>, Twitter<\/a>, and Instagram<\/a>.<\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source ca.news.yahoo.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" EXCLUSIVE: The Toronto International Film Festival is going deeper into TV and making Primetime bigger. The Festival has a TV section called Primetime and TIFF execs told Deadline they plan to increase the selection by 40% for 2026. Appropriately, the news came out of MIPCOM, the Cannes TV market that\u2019s running this week. The setting […]<\/p>\n","protected":false},"author":2,"featured_media":1993403,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25173],"tags":[394704,394707,394705,343725,318702,339159,394706],"class_list":["post-2092376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artists","tag-cannes-tv","tag-geoff-macnaughton","tag-primetime","tag-tiff","tag-toronto-international-film-festival","tag-tv-section","tag-tv-industry"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/09\/Bill-Skarsgard-In-Gus-Van-Sants-True-Story-That-Luigi.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2092376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2092376"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2092376\/revisions"}],"predecessor-version":[{"id":2092377,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2092376\/revisions\/2092377"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/1993403"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2092376"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2092376"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2092376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<\/span><\/div>\n