<\/p>\n
\u201cThis has been the biggest step change in a generation for MIPCOM,\u201d said Lucy Smith<\/a>, director of MIPCOM Cannes and Mip London. \u201cWe\u2019ve brought the creator economy into the heart of the market, welcomed YouTube<\/a> for their first major presence, and staged our first brand-funded content summit. With the succession of deals announced this week, it feels like a tipping point for the industry.\u201d<\/p>\n YouTube\u2019s participation, including a dedicated showcase of creator-led projects, underscored how the platform\u2019s influence now extends beyond short-form video into full-scale entertainment production. The shift was mirrored by several high-profile partnerships in the creator space, led by old-school TV giants including the BBC<\/a>, Fremantle<\/a> and Banijay Entertainment<\/a>.<\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.imdb.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" MIPCOM Cannes wrapped its 2025 edition this week with organizers hailing a \u201ctipping point\u201d moment for the global television industry, as the creator economy and digital-first talent moved to the center of the market for the first time. \u201cThis has been the biggest step change in a generation for MIPCOM,\u201d said Lucy Smith, director of […]<\/p>\n","protected":false},"author":2,"featured_media":2092874,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25177],"tags":[25538,31714,21751,22556,21993,22860,21912,21738,24141,22205,21913],"class_list":["post-2092873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrities","tag-actors","tag-actresses","tag-celebrities","tag-directors","tag-films","tag-hollywood","tag-movies","tag-news","tag-stars","tag-television","tag-tv"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/10\/MIPCOM-Wrap-Creator-Economy-Eats-TVs-Lunch-at-Cannes-Confab.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2092873","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2092873"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2092873\/revisions"}],"predecessor-version":[{"id":2092875,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2092873\/revisions\/2092875"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2092874"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2092873"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2092873"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2092873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}