Sora 2<\/a>, which allows users to create clips using copyrighted IP, make it increasingly easy to develop digital replicas of people who can no longer consent to the use of their likeness.<\/p>\n\n\t\u201cEach of the personalities we represent has left a lasting mark on culture. Unauthorized digital reproductions not only risk their reputations but also distort history itself,\u201d CMS Worldwide\u2019s Joey Roesler said. \u201cLoti gives us the ability to protect their likenesses and preserve the integrity of the stories and legacies they created.\u201d<\/p>\n
\n\t\u201cThe growing need for technology underscores a new phase in legacy and rights management, as historic estates and modern talent turn to continuous digital protection to defend authenticity, reputation and value in an era of near-limitless content manipulation,\u201d Loti AI CEO Luke Arrigoni said. \u201cWe\u2019re proud to work with CMG to protect the likeness and legacy of some of the most well-known and culturally important names across time.\u201d<\/p>\n
\n\tArrigoni added: \u201cThis partnership reflects Loti\u2019s commitment to empowering individuals to choose what they share or keep private. As synthetic media becomes more pervasive, these protections are fundamental to preserving trust in the digital world. Families and estates must have the capability to enforce their decisions on how posthumous likeness is used. Protecting the legacy of these icons brings us closer to a future with zero unauthorized content and zero violations of consent across the internet.\u201d<\/p>\n<\/div>\n
\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source variety.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Amid the mounting concerns over OpenAI\u2019s Sora 2 in the entertainment industry, the estates of Judy Garland, Jimmy Stewart, Burt Reynolds and more late celebrities are being safeguarded in a new likeness and AI protection deal between deepfake detection firm Loti AI and IP management firm CMG Worldwide. Under the pact, Loti AI\u2019s advanced technology […]<\/p>\n","protected":false},"author":2,"featured_media":2092907,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25173],"tags":[394880,394881,394882],"class_list":["post-2092906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artists","tag-cmg-worldwide","tag-loti-ai","tag-sora-2"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/10\/AI-Protection-for-Jimmy-Stewart-Judy-Garland-More-Celebrity-Estates.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2092906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2092906"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2092906\/revisions"}],"predecessor-version":[{"id":2092908,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2092906\/revisions\/2092908"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2092907"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2092906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2092906"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2092906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}