{"id":2093664,"date":"2025-10-15T19:25:26","date_gmt":"2025-10-15T19:25:26","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2093664"},"modified":"2025-10-15T19:25:26","modified_gmt":"2025-10-15T19:25:26","slug":"skims-obscene-ultimate-bush-thong-is-selling-out-and-critics-hate-it","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/skims-obscene-ultimate-bush-thong-is-selling-out-and-critics-hate-it\/","title":{"rendered":"SKIMS &#8216;obscene&#8217; Ultimate Bush thong is selling out \u2014\u00a0and critics hate it"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/nypost.com\/wp-content%2Fuploads%2Fsites%2F2%2F2025%2F10%2F113513731.jpg?quality%3D90%26strip%3Dall\" \/><\/p>\n<div>\n<p>Kim Kardashian doesn\u2019t beat around the\u00a0<em>bush<\/em>. She slaps a price tag on it.\u00a0<\/p>\n<p>As pop culture\u2019s premier provocateur, the SKIMS bigwig, 44, is now peddling panties spangled with synthetic pubic hair in a variety of colors, lengths and textures.\u00a0<\/p>\n<p>And the fuzzy, buzzy undies \u2014 crowned the Ultimate Bush micro string thong \u2014 have <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/pagesix.com\/2025\/10\/14\/style\/skims-just-launched-bush-thongs-and-the-internet-is-going-crazy\/\">set the fur flying online<\/a>.\u00a0<\/p>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-large\"><figcaption>The SKIMS Ultimate Bush thongs are hand-made in a super sheer, stretch mesh, featuring a mix of curly and straight faux hair in 12 different shade variations.  <span class=\"credit\">Skims<\/span><\/figcaption><\/figure>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-large\"><figcaption>The pubic hair-laden lingerie is the latest in avant-garde gear from SKIMS. <span class=\"credit\">SKIMS<\/span><\/figcaption><\/figure>\n<p>Critics of the controversial underclothes have threatened Kim K with fashion jail time due to their startling look, while fans of the $32 underpants \u2014 which have <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/skims.com\/products\/faux-hair-micro-string-thong-cocoa-black-curly\" target=\"_blank\" rel=\"noopener\">already sold out<\/a> since debuting Tuesday \u2014 hail her a marketing \u201cgenius.\u201d<\/p>\n<aside class=\"single__inline-module aligncenter wp-block-nypost-editor-primary-tag\">\n<\/aside>\n<p>Amelia Ward, a Manhattan-based brand strategist for luxury fashion and beauty lines, called the VIP voluptuary\u2019s risque rollout\u00a0\u201cunsurprising,\u201d given the nature of her look-at-me family.\u00a0<\/p>\n<p>\u201cThe Kardashians, as a brand, thrive off of controversy and shock factor,\u201d Ward told The Post, crediting the celebrity sisters with \u201cdictating what version of the female form we collectively lust after.<\/p>\n<p>\u201cThey\u2019ve given us different iterations of how the female body can be used as a trend,\u201d she added, acknowledging the tribe for launching scads of <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/nypost.com\/2022\/07\/11\/i-spent-600k-on-surgery-trying-to-transforming-into-kim-k-now-im-paying-120k-to-detransition-and-look-like-myself\/\">cosmetic surgery fads<\/a> over the nearly two decades since Kim\u2019s rise to internet infamy. <\/p>\n<p>And it\u2019s a <em>modus operandi<\/em> that the billionaire likely won\u2019t soon abandon.\u00a0<\/p>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-large\"><figcaption>Kim Kardashian is no stranger to commercializing parts of the female body for profit.   <span class=\"credit\">claude Yao Sahi \/ SplashNews.com<\/span><\/figcaption><\/figure>\n<p>\u201cWhat\u2019s more controversial and explicit than a woman in her most natural form?\u201d said Ward of the SKIMS bushy bottoms. \u201cIn all likelihood, her audience is made of the kind of women who\u2019ve done laser [pubic hair removal] their whole lives and can\u2019t grow their own hair.<\/p>\n<p>\u201cThis gives them the opportunity to achieve the natural look in an unnatural way.\u201d<\/p>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-large\"><figcaption>The look of the Ultimate Bush thong mimics that of the recently viral \u201cMerkin,\u201d a wig for pubic hair. <span class=\"credit\">SKIMS<\/span><\/figcaption><\/figure>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-large\"><figcaption>All colors and styles of the undies, including the vibrant Clay Ginger Straight, are currently sold out on the SKIMS website. <span class=\"credit\">Skims<\/span><\/figcaption><\/figure>\n<p>It\u2019s the era of lady-crotch commodification.\u00a0<\/p>\n<p>As style savants like Doja Cat and Julia Fox<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/nypost.com\/2024\/07\/27\/lifestyle\/the-bush-is-back-how-celebs-like-doja-cat-and-julia-fox-are-bringing-back-pubic-hair\/\"> lead the charge<\/a> in bringing back the \u201cfull bush\u201d \u2014 showcasing their downstairs hairs on red carpets and runway soirees, prompting everyday women <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/nypost.com\/2025\/01\/09\/lifestyle\/gen-z-celebrates-full-bush-bikini-hair-trend-fuzzy-is-beautiful\/\">to follow suit<\/a> in their bikini bathing suits \u2014 it only makes sense for Kardashian to make dollars off of the craze.<\/p>\n<aside class=\"single__inline-module alignleft\">\n\t<\/aside>\n<p>Following in <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/nypost.com\/2022\/02\/02\/gwyneth-paltrow-tastes-her-vagina-candle-in-super-bowl-commercial\/\">the moneymaking footsteps<\/a> of Goop CEO Gwyneth Paltrow, who memorably<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/pagesix.com\/2025\/05\/18\/style\/gwyneth-paltrow-defends-selling-vagina-candle-go-f-k-yourself\/\"> hawked a \u201cThis Smells Like My Vagina\u201d candle<\/a> for $75, the Kardashian is simply capitalizing on the body part that folks have been fetishizing for years.\u00a0<\/p>\n<p>Gambling on the notion that sex still sells in post-#MeToo, pro-feminism 2025, the A-lister <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DPzPRCJjNYv\/?img_index=3&amp;igsh=MThnMndkN3dmcGkzaA%3D%3D\">introduced her Ultimate Bush gear<\/a> with a tongue-in-cheek video ad, nodding coyly to 1970s au natural nostalgia.\u00a0<\/p>\n<p>The promo, which has already garnered more than a combined 4 million Instagram and TikTok views, features model contestants on a vintage-style game show, entitled, \u201cDoes the Carpet Match the Drapes?\u201d \u2014 an antiquated, crude expression aimed at determining whether the strands of a\u00a0woman\u2019s privates mimicked the look of her mane.\u00a0<\/p>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-large\"><figcaption>The full bush pubic hair trend has been in full swing for the past several months.  <span class=\"credit\">vladimirfloyd \u2013 stock.adobe.com<\/span><\/figcaption><\/figure>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-large\"><figcaption>The SKIMS ad sparked a fiery debate online, seeing feuding folks call the underwear promo \u201cgross\u201d and \u201cgenius.\u201d <span class=\"credit\">Skims<\/span><\/figcaption><\/figure>\n<p>NYC stylist Samantha Brown told The Post the \u201cobscene\u201d pubic hair panties will likely flop as a longstanding fashion trend.\u00a0<\/p>\n<p>\u201cWill they sell this product to die-hard fans? Absolutely. Do I believe this is going to spark anything beyond a blip of media attention? No,\u201d insisted Brown, a <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/samanthabrownstyle.com\/\" target=\"_blank\" rel=\"noopener\">veteran wardrobe whiz <\/a>to the stars. \u201cThis is clearly targeted to those who will post and dialogue about the campaign on social media.\u201d<\/p>\n<p>Dawn Del Russo, a professional <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.dawndelrusso.com\/\" target=\"_blank\" rel=\"noopener\">fashionista and author<\/a>, agreed, likening the hairy skivvies to<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/nypost.com\/2023\/11\/01\/lifestyle\/kim-kardashians-new-skims-nipple-bra-is-empowering-breast-cancer-survivors\/\"> the SKIMS nipple bra <\/a>\u2014 a padded\u00a0apparatus, featuring built-in faux nipples, that caused a virtual stir during its emergence in October 2023.<\/p>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-large\"><figcaption>The SKIMS nipple bra sent waves of shock and awe through social media upon its 2023 debut. <span class=\"credit\">SKIMS<\/span><\/figcaption><\/figure>\n<p>However, the Gotham-based glamor gal doubts Kim\u2019s hair-raising drawers will reach the same level of popularity.\u00a0<\/p>\n<p>\u201cThe nipple bra was somewhat of a success. Do I think these will be? No,\u201d she told The Post, predicting that diehard devotees of the reality-show icon are buying the outr\u00e9 undergarments for clout, rather than couture.<\/p>\n<p>\u201cI can\u2019t see them enhancing a look,\u201d Del Russo laughed, \u201cbesides drawing attention and [making strangers] say, \u2018What is that?\u2019\u201d<\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source celebrity.land \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kim Kardashian doesn\u2019t beat around the\u00a0bush. She slaps a price tag on it.\u00a0 As pop culture\u2019s premier provocateur, the SKIMS bigwig, 44, is now peddling panties spangled with synthetic pubic hair in a variety of colors, lengths and textures.\u00a0 And the fuzzy, buzzy undies \u2014 crowned the Ultimate Bush micro string thong \u2014 have set [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2093665,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25174],"tags":[21751,25404,355609,307951,352669,22491,24159,21818,344414,351506,22488,308527,395112,317847],"class_list":["post-2093664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gossip","tag-celebrities","tag-exclusive","tag-fashion-beauty","tag-gwyneth-paltrow","tag-hair","tag-instagram","tag-kim-kardashian","tag-lifestyle","tag-marketing","tag-nyc","tag-tiktok","tag-underwear","tag-vaginas","tag-viral-videos"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/10\/SKIMS-obscene-Ultimate-Bush-thong-is-selling-out-\u2014-and-critics.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2093664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2093664"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2093664\/revisions"}],"predecessor-version":[{"id":2093666,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2093664\/revisions\/2093666"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2093665"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2093664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2093664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2093664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}