iHeartMedia<\/a> found that 70 percent of the respondents surveyed use AI and called it \u201chelpful\u201d and \u201ctime-saving,\u201d but 75 percent don\u2019t want AI used in the media or entertainment they consume. Further, two-thirds of those surveyed feared job loss related to AI, with Gen Z and lower-income consumers among the most worried, while the same number feared it could go to war with humans.\u00a0<\/p>\n\n\tThis comes after iHeartMedia found that more than half of consumers were not aware of AI about two or three years ago. While usage and knowledge is now up, there is still a distrust among even those who are incorporating it into their daily lives.\u00a0<\/p>\n
\n\t\u201cWhat\u2019s interesting is that 70 percent of Americans are using it, and the Americans who are using it don\u2019t feel much different than the Americans who are not using it,\u201d said Lainie Fertick, president of Insights for iHeartMedia. \u201cThe levels of distrust or concern or \u2018It could go into war with humans\u2019 are not, once you correct for age, gender, ethnicity and some other factors, markedly different among users and non users.\u201d<\/p>\n
\n\t\u201cA lot of people say that \u2018I\u2019m using AI,\u2019 but there\u2019s still this desire and this need for AI to be a tool for humans, rather than a replacement,\u201d Fertick noted.<\/p>\n
\n\tThe survey, which is iHeartMedia\u2019s third annual study on consumer behavior, was conducted by Critical Mass Media among a sample of about 2,000 U.S. adults. The results were presented to marketers at the company\u2019s AudioCon event in New York Wednesday. The company also uses it to train its on-air talent on how to address AI and find a middle ground between it taking jobs and being the most helpful tool.<\/p>\n
\n\t\u201cThe truth is that the vast majority of consumers feel somewhere in between, and we want our hosts understanding and talking about that in between, making consumers comfortable with the fact that they will almost certainly be asked to use AI as a part of their job, that more and more of the apps and media that they consume will be powered by AI,\u201d she said.\u00a0<\/p>\n
\n\tOverall, the survey found consumers deeply divided on most hot-button issues, ranging from the government\u2019s COVID-19 response to the #MeToo movement to the death of Charlie Kirk.\u00a0<\/p>\n
\n\t\u201cWhat was interesting about this is that a consumer\u2019s political affiliation or what party they identified with was not the greatest predictor of how they answered these questions. Instead, what media they were fed algorithmically is the best predictor,\u201d Fertick said.\u00a0<\/p>\n
\n\tThe only observed event that Americans are mostly unified on is believing that the Epstein files are a cover-up, according to the survey, with 78 percent agreeing and only 22 percent believing that there\u2019s nothing in the files.<\/p>\n<\/div>\n
\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.hollywoodreporter.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"More consumers are using AI, but don\u2019t want it anywhere near their media and entertainment.\u00a0 A new study from iHeartMedia found that 70 percent of the respondents surveyed use AI and called it \u201chelpful\u201d and \u201ctime-saving,\u201d but 75 percent don\u2019t want AI used in the media or entertainment they consume. Further, two-thirds of those surveyed […]<\/p>\n","protected":false},"author":2,"featured_media":2093905,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[349628,23522],"class_list":["post-2093904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-iheartmedia","tag-podcasts"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/10\/Majority-of-Consumers-Dont-Want-AI-Near-Entertainment-Survey-Says.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2093904","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2093904"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2093904\/revisions"}],"predecessor-version":[{"id":2093906,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2093904\/revisions\/2093906"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2093905"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2093904"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2093904"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2093904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}