{"id":2095378,"date":"2025-10-16T13:33:30","date_gmt":"2025-10-16T13:33:30","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2095378"},"modified":"2025-10-16T13:33:30","modified_gmt":"2025-10-16T13:33:30","slug":"tkandz-and-cxsper-have-soundons-latest-crossover-hit-track","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/tkandz-and-cxsper-have-soundons-latest-crossover-hit-track\/","title":{"rendered":"Tkandz and Cxsper have SoundOn\u2019s latest crossover hit track"},"content":{"rendered":"<br><div id=\"post-253094\">\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t\n<p>One of the trends in the TikTokiverse this past year is the company being more confident trumpeting the success of artists distributing their music through its SoundOn arm. Not least because it\u2019s an excuse to also hold them up as examples of TikTok virality driving streams elsewhere. Tkandz and Cxsper are the latest artists to get the spotlight. <\/p>\n\n\n\n<p>Their \u2018<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/music\/NOW-OR-NEVER-7550444803676866577\" target=\"_blank\" rel=\"noreferrer noopener\">Now or Never\u2019<\/a>\u00a0track has raced to more than 1.5m creations and 3.36bn video views on TikTok according to the company. Stats that come with the caveat that TikTok has the ability to (and increasingly frequently does) throw its full promotional weight behind artists who put their music out through its in-house distribution arm. <\/p>\n\n\n\n<p>But TikTok is also shouting about \u2018Now or Never\u2019s crossover to streaming success, charting in the UK, Germany and Austria as well as entering Spotify\u2019s Top 100 global chart. \u201cA defining moment for UK Rap, showing just how far homegrown talent can travel when it\u2019s given the right platform,\u201d said SoundOn head of label services EMEA James Cattermole.<\/p>\n<section id=\"block-35\" class=\"below-content widget widget_block\"><nav class=\"jp-relatedposts-i2 wp-block-jetpack-related-posts\" data-layout=\"grid\" aria-label=\"Related Stories\"><h3 class=\"wp-block-heading\">Related Stories<\/h3><\/nav><\/section><section id=\"block-32\" class=\"below-content widget widget_block\"><aside>\n\t\t<\/aside>\n<\/section><section id=\"block-25\" class=\"below-content widget widget_block\">\n\n<\/section>\t<\/div><!-- .entry-content -->\n\n\t<!-- .entry-footer -->\n\n\t\n\t\t\t<!-- .author-bio -->\n\t\t\t\n<\/div><script async src=\"\/\/www.tiktok.com\/embed.js\"><\/script>\r\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\r\n<p><em> \u2018 Some details of this article were extracted from the following source musically.com \u2019 <\/em><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>One of the trends in the TikTokiverse this past year is the company being more confident trumpeting the success of artists distributing their music through its SoundOn arm. Not least because it\u2019s an excuse to also hold them up as examples of TikTok virality driving streams elsewhere. Tkandz and Cxsper are the latest artists to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2095379,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[117252,22488],"class_list":["post-2095378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-music-marketing","tag-tiktok"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/10\/Tkandz-and-Cxsper-have-SoundOns-latest-crossover-hit-track.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2095378","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2095378"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2095378\/revisions"}],"predecessor-version":[{"id":2095380,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2095378\/revisions\/2095380"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2095379"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2095378"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2095378"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2095378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}