\t\t\t\t\t\t \t\t\t\t\tAdidas x Avirex<\/span><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy of Adidas<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tTo New Yorkers, clothing is more than fabric, it\u2019s communication. The city\u2019s fashion language was built on individuality: from uptown sneaker culture to downtown leather jackets, each borough carved its own chapter into global style. Joey Bada$$, who\u2019s nearly 15 years deep into his career, has lived that narrative in real time.<\/p>\n \n\t\u201cI think it represents alignment, especially in the spirit of NYC,\u201d he says of the collaboration. \u201cHere\u2019s three brands that represent New York City culture in its most original, authentic forms. It\u2019s a pleasure to be here as a quintessential New York representative with two strong brands that represent the city and everything it stands for.\u201d<\/p>\n \n\tBoth adidas and Avirex carry deep New York legacies \u2014 sneakers on the streets, leather jackets in the clubs. Their new partnership brings that shared DNA to life through a capsule featuring a premium Superstar sneaker, a limited-edition leather jacket, and a tee. The Superstar\u2019s enlarged proportions, folded tongue, and signature Avirex branding pay homage to craftsmanship and street heritage while reintroducing an icon for a new era.<\/p>\n \n\tFor Joey, it\u2019s about evolution and timelessness: \u201cWhen you\u2019re talking about timeless art, the potential for evolution is endless,\u201d he says. \u201cThe first time I seen the adidas Superstar was on Run-D.M.C., and here we are in 2025, 40 years later, still rocking the Superstar. The longevity\u2019s already been proven.\u201d<\/p>\n \t\t\t\t\t\t \t\t\t\t\tJoey Bada$$, Adidas x Avirex<\/span><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy of Adidas<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tAvirex, founded in 1975, has long been a staple of New York identity. Its leather jackets became a cultural symbol in the \u201990s and 2000s \u2014 worn by legends like Biggie and Dipset \u2014 representing pride, toughness, and self-expression. The brand\u2019s rebirth in 2019 reconnected it to that same ethos, with a focus on craftsmanship and authenticity.<\/p>\n \n\t\u201cIt\u2019s telling the story of longevity again,\u201d Joey says of the new collection. \u201cadidas and Avirex have such a long track record \u2014 at this point, it spans decades. Here we are in 2025, and we\u2019re continuing to push it even further. It doesn\u2019t feel out of place at all. It actually feels pretty aligned with the moment, especially with JBA involved.\u201d<\/p>\n \n\tThat alignment is what makes the collaboration feel so New York. Avirex\u2019s revival is grounded in the same cultural energy that shaped Joey \u2014 a mix of creativity, grit, and individuality that continues to define the city today.<\/p>\n \t\t\t\t\t\t \t\t\t\t\tAdidas x Avirex<\/span><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy of Adidas<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tJoey\u2019s connection to fashion has always been personal. \u201cI usually don\u2019t like the word\u00a0fashion,<\/em>\u00a0\u2019cause I believe fashion is something you go to the store and purchase,\u201d he says. \u201cWhereas style is something naturally embedded in you. It doesn\u2019t take a designer brand or anything like that. Style is more so a reflection of expression.\u201d<\/p>\n \n\tThat reflection is visible across every part of his world \u2014 whether he\u2019s on stage, in front of a camera, or walking through Brooklyn. \u201cMy stylistic expression is definitely a form of storytelling,\u201d he adds. \u201cThose stories vary day to day. How I\u2019m feeling today, or how I\u2019m feeling in this era of my life, that\u2019s what shapes it.\u201d<\/p>\n \t\t\t\t\t\t \t\t\t\t\tJoey Bada$$, Adidas x Avirex<\/span><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy of Adidas<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\t2025 has been a defining year for Joey Bada$$. In August, he dropped\u00a0Lonely at the Top<\/em>, a project rooted in reflection, growth, and self-awareness, featuring Ty Dolla $ign, Westside Gunn, A$AP Ferg and more. He also reprised his fan-favorite role as Unique in\u00a0Power Book III: Raising Kanan<\/em>\u00a0and became a father alongside fianc\u00e9e Serayah.<\/p>\n \n\tStill, it\u2019s Joey\u2019s voice within the culture, particularly his willingness to defend the East Coast\u2019s legacy, that\u2019s kept him front and center. His surprise release of \u201cThe Ruler\u2019s Back\u201d on New Year\u2019s Day sparked a coast-to-coast lyrical showdown that dominated the year\u2019s rap conversations. Through it all, Joey has stayed true to his roots.<\/p>\n \n\t\u201cThe city is just so embedded in who I am,\u201d he says. \u201cEven if you take New York City away from me, it\u2019ll forever be in my DNA, in my bloodstream. From the tempo to the motivation and the grit you get from being here, it\u2019s who I am.\u201d<\/p>\n \t\t\t\t\t\t \t\t\t\t\tJoey Bada$$, Adidas x Avirex<\/span><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy of Adidas<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tIn both his music and his style, Joey represents the same principle: authenticity with evolution. On\u00a0Lonely at the Top<\/em>, he raps about growth and perspective, themes that parallel the way he approaches fashion. \u201cThrough music, we express how we feel, and through style, what we wear, we express how we feel,\u201d he says. \u201cWhat I\u2019m saying, the message I\u2019m carrying, or even the sound I\u2019m choosing to convey that message, it all inevitably aligns with my style.\u201d<\/p>\n \n\tThat natural synergy between music and fashion is something Joey sees as mutual, not hierarchical. \u201cI think it\u2019s like an ecosystem,\u201d he says. \u201cBoth have influenced each other over time, and now they\u2019re so blood-related that they feed off each other. It\u2019s like the chicken or the egg \u2014 they just coexist and manifest in real time.\u201d<\/p>\n \n\tAs someone who moves between the studio, the screen, and fashion campaigns, Joey doesn\u2019t see authenticity as something he has to balance. \u201cAt this point, it\u2019s second nature,\u201d he says. \u201cadidas and Avirex \u2014 that\u2019s full alignment. That\u2019s authentic right there. Once I show up, everything\u2019s in sync. I\u2019d wear it anyway.\u201d<\/p>\n \t\t\t\t\t\t \t\t\t\t\tAdidas x Avirex<\/span><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy of Adidas<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tNew York City remains the creative pulse of Joey\u2019s art \u2014 and the foundation for this collaboration. It\u2019s where music, fashion, and self-expression collide. \u201cThere\u2019s so much creativity that comes out of New York,\u201d he says. \u201cIt\u2019s free, diverse, and always moving forward.\u201d<\/p>\n \n\tThat sense of freedom defines both his artistic journey and the new adidas x Avirex capsule. Each piece \u2014 from the leather jacket to the Superstar \u2014 reflects the city\u2019s legacy of resilience and individuality.<\/p>\n \n\t\u201cIn 2025, everything is happening all at once,\u201d Joey says. \u201cFashion is at the same place we\u2019re at with music. There\u2019s all this genre-bending \u2014 it\u2019s healthy because people are just expressing who they are and what feels authentic, instead of staying confined to a certain trend.\u201d<\/p>\n \n\tFrom his lyrics to his wardrobe, Joey Bada$$ continues to carry the soul of Brooklyn into everything he touches. Just like the adidas Superstar and Avirex\u2019s iconic jackets, his story is one of endurance, originality, and rebirth \u2014 proof that New York\u2019s energy isn\u2019t just alive, it\u2019s evolving.<\/p>\n \n\tSo, is it a Flex, Trade, or Fade? For me, this one\u2019s a\u00a0Flex\u00a0\u2014 no doubt about it. This collection is a love letter to\u00a0New York City style, something that\u2019s been a part of me since day one. Growing up in NYC, I\u2019ve always seen an Avirex jacket as more than just outerwear, it\u2019s a\u00a0staple, a status symbol, and a reflection of how deeply fashion and identity intertwine here. Joey and adidas capturing that energy? That\u2019s New York through and through.<\/p>\n \n\tBut what about you \u2014 is the adidas x Avirex collab a\u00a0Flex, Trade, or Fade\u00a0in your book?<\/p>\n![\"Joey](\"https:\/\/www.billboard.com\/wp-content\/themes\/vip\/pmc-billboard-2021\/assets\/public\/lazyload-fallback.gif\")
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