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GRAMMY\u00ae\u00a0<\/sup>Award-winning artist\u00a0and\u00a0producer James Fauntleroy<\/a>\u00a0announced this week the\u00a0launch of “AESTHETIC FORM: GOODWILL (AF:G)\u00a0\u2014 an\u00a0artist-driven,\u00a0social-good record label\u00a0harnessing the universal language of music to support Goodwill Industries International\u2019s efforts to provide free job and skills training to people in local communities.”<\/p>\n “As its inaugural release,\u00a0AESTHETIC FORM: GOODWILL\u00a0will\u00a0produce\u00a0and\u00a0distribute\u00a0music from the\u00a0Spirit of Goodwill Band, created and managed by\u00a0Goodwill Industries of South Florida,” a statement reads.\u00a0“Formed in 1987, the band is composed of employees of the local Goodwill organization who come together as singers and musicians, many of whom carry diverse life experiences.”<\/p>\n James Fauntleroy shares,\u00a0\u201cAs a long-time supporter of the Goodwill community, I\u2019ve always admired the depth and impact of its work. Over time, I saw an opportunity to bring my expertise in music to help Goodwill connect with a new generation of supporters. The idea of creating a record label that supports Goodwill came from that vision \u2014 extending the mission in a fresh way, inspiring new audiences, and opening more pathways for people to learn about and engage with Goodwill\u2019s work.\u201d<\/p>\n The Chief Marketing Officer of Goodwill Industries International, Onney Crawley, says,\u00a0\u201cMusic has the power to uplift and transform and that\u2019s exactly represented in our overall mission. This collaboration with James Fauntleroy and his new label is a bold extension of our mission to champion equity, dignity, and opportunity for all. The Spirit of Goodwill Band embodies the heart of their community, and through their music, the world will hear what inclusion truly sounds like.\u201d\u00a0<\/p>\n “For\u00a0more than 120 years, Goodwill has helped people connect with chances, not charity, and\u00a0The Spirit of Goodwill\u00a0Band\u00a0serves as a prime example of that mission,” they say. “By day, members contribute to Goodwill South Florida\u2019s manufacturing operations, producing military uniforms, American flags, and more. As artists, they showcase the limitless potential that Goodwill represents. Through AF:G, the band will share their music with the world, demonstrating the power of talent, creativity, and inclusion, while proving that ability knows no bounds.”<\/p>\n “The\u00a0Spirit of Goodwill Band\u00a0was spotlighted in the\u00a0award-winning 2010 documentary\u00a0For Once in My Lif<\/em>e, an uplifting film that celebrates the power and potential within us all,” they continue. “Lauded by outlets including\u00a0<\/em>Variety<\/em><\/a>, The New York Times,\u00a0<\/em>CBS<\/em><\/a>,<\/em>\u00a0and\u00a0The Los Angeles Times<\/em>, and produced by Jim Bigham (Sweetland, Great Expectations, Jeepers Creepers, Bad Boys<\/em>), the documentary follows an extraordinary group of singers and musicians of diverse abilities, brought together by their shared dream of making music. In cin\u00e9ma v\u00e9rit\u00e9 style, the film captures their rehearsals, personal backstories, daily struggles, and triumphs as they work to perform in front of much larger audiences than ever before.”<\/p>\n