{"id":2096984,"date":"2025-10-17T05:04:34","date_gmt":"2025-10-17T05:04:34","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2096984"},"modified":"2025-10-17T05:04:34","modified_gmt":"2025-10-17T05:04:34","slug":"swedish-royal-couple-visits-sm-entertainment-to-explore-k-pops-creative-process","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/swedish-royal-couple-visits-sm-entertainment-to-explore-k-pops-creative-process\/","title":{"rendered":"Swedish royal couple visits SM Entertainment to explore K-pop\u2019s creative process"},"content":{"rendered":"

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Crown Princess Victoria and Prince Daniel highlight cultural exchange and Sweden\u2019s role in shaping global pop music<\/p>\n<\/div>\n

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\"From
From left: SM Entertainment Chief A&R Officer Lee Sung-soo, Swedish Ambassador to Korea Karl-Olof Andersson, SM Entertainment co-CEO Tak Young-jun, Crown Princess Victoria of Sweden, Prince Daniel, SM Entertainment co-CEO Jang Cheol-hyuk and SM Entertainment Chief Global Officer Choi Jung-min pose for a photo at SM Entertainment headquarters in Seoul on Thursday. (SM Entertainment)<\/figcaption><\/figure>\n<\/div>\n

Crown Princess Victoria of Sweden and her husband Prince Daniel visited SM Entertainment in Seoul on Thursday as part of their official trip to South Korea, where they explored the creative process behind K-pop and discussed future cultural collaboration between the two countries.<\/p>\n

During their visit, the royal couple toured key creative spaces including recording studios, artist training rooms and songwriting camps. They were briefed on SM Entertainment\u2019s global music production system and advanced technological infrastructure, showing particular interest in the long-standing creative partnership between Korean and Swedish songwriters \u2014 a collaboration that has helped define K-pop\u2019s global sound.<\/p>\n

Prince Daniel, after observing the production process, praised the company\u2019s artistic environment, saying, \u201cSM is a true music company.\u201d<\/p>\n

The couple also met rookie girl group Hearts2Hearts, who debuted in February. The members shared stories about their training and musical journey, presenting the royals with signed albums and merchandise.<\/p>\n

In a subsequent roundtable with SM Entertainment executives, both sides exchanged views on K-pop\u2019s global reach and the sustainability of its creative ecosystem.<\/p>\n

\u201cSM has long valued Sweden\u2019s musical creativity and technical innovation, and we hope to continue building opportunities for both industries to grow together,\u201d said SM Entertainment co-CEO Jang Cheol-hyuk.<\/p>\n

\u201cWe are proud that Sweden has contributed to the development of K-pop and deeply appreciate SM\u2019s thoughtful and warm hospitality today,\u201d Princess Victoria said.<\/p>\n

jaaykim@heraldcorp.com<\/div>\n

\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n

\u2018 Some details of this article were extracted from the following source www.koreaherald.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Crown Princess Victoria and Prince Daniel highlight cultural exchange and Sweden\u2019s role in shaping global pop music From left: SM Entertainment Chief A&R Officer Lee Sung-soo, Swedish Ambassador to Korea Karl-Olof Andersson, SM Entertainment co-CEO Tak Young-jun, Crown Princess Victoria of Sweden, Prince Daniel, SM Entertainment co-CEO Jang Cheol-hyuk and SM Entertainment Chief Global Officer […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[396120,50696,396119,385756],"class_list":["post-2096984","post","type-post","status-publish","format-standard","hentry","category-entertainment","tag-hearts2hearts","tag-sm-entertainment","tag-swedish-crown-princess","tag-victoria"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2096984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2096984"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2096984\/revisions"}],"predecessor-version":[{"id":2096985,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2096984\/revisions\/2096985"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2096984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2096984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2096984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}