W Korea\u2019s ‘Love Your W’ event faces backlash over inappropriate music and celebrity revels<\/p>\n<\/div>\n
![\"Celebrities](\"https:\/\/wimg.heraldcorp.com\/news\/cms\/2025\/10\/17\/news-p.v1.20251017.6be04b4503b446b693d75000ebeed679_P1.jpg\")
Celebrities enjoy sparkling wine at W Korea\u2019s annual breast cancer awareness charity event \u201cLove Your W,\u201d held at the Four Seasons Hotel in Seoul, Wednesday. (W Korea\u2019s Instagram) <\/div>\nFashion magazine W Korea\u2019s annual breast cancer awareness charity, \u201cLove Your W,\u201d is facing backlash after the event appeared to have turned into a celebrity party rather than a campaign for awareness.<\/p>\n
Some of K-pop’s busiest names \u2014 from BTS members to Stray Kids, aespa and Ive \u2014 attended the star-studded event held Wednesday at Seoul\u2019s five-star Four Seasons Hotel. Both W Korea and attending artists shared videos of the invitation-only party on social media, sparking controversy online.<\/p>\n
Jay Park, who performed his hit song \u201cMommae,\u201d was heavily criticized for his insensitivity. Netizens flagged the lyric \u201ctwins hanging on your chest\u201d as potentially insensitive toward breast cancer patients. Jay Park later apologized on his social media, stating, \u201cI performed as I normally do in good faith. I sincerely apologize if any cancer patients felt uncomfortable.\u201d<\/p>\n
Criticism quickly extended to the event coverage itself. Many posts released by W Korea focused on celebrities drinking, celebrating or participating in viral challenges, with little to no mention of the campaign\u2019s purpose.<\/p>\n
Users criticized the event for lacking a sincere focus on breast cancer awareness, saying it appeared more like a social gathering centered on celebrity appearances and entertainment rather than a meaningful campaign.<\/p>\n
![\"In](\"https:\/\/wimg.heraldcorp.com\/news\/cms\/2025\/10\/17\/news-p.v1.20251017.86015be07ef647c4bb7d8893611901da_P1.jpg\")
In this online video shared by W Korea, Le Sserafim members Kim Chaewon (left) and Kazuha pose with glasses of wine in their hands during the \u201cLove Your W\u201d event in Seoul, Wednesday. (W Korea’s Instagram account) <\/div>\nAespa\u2019s Giselle drew online criticism when a clip circulated of her appearing unsteady while leaving the venue, sparking discussions about celebrity behavior at charity events.<\/p>\n
Controversy intensified after W Korea posted an article titled \u201cInside W Korea\u2019s Breast Cancer Party,\u201d a description that clashed with the magazine\u2019s long-standing image of promoting cancer awareness.<\/p>\n
The phrasing drew backlash for appearing insensitive to the campaign\u2019s cause, with many questioning the judgment of both the organizers and the attendees. The post has since been removed, but W Korea has yet to issue an official statement regarding the incident.<\/p>\n
Launched in 2005, W Korea\u2019s \u201cLove Your W\u201d has traditionally combined fashion and charity to promote early detection and awareness of breast cancer. However, this year\u2019s event was seen as leaning toward commercial image promotion rather than serving its intended charitable purpose.<\/p>\n
Unlike similar global breast cancer awareness events \u2014 where public figures typically wear pink ribbons, appear alongside patients and collaborate with medical experts \u2014 there was no confirmed participation from patients or healthcare professionals at the W Korea event.<\/p>\n
jaaykim@heraldcorp.com<\/div>\n
\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.koreaherald.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" W Korea\u2019s ‘Love Your W’ event faces backlash over inappropriate music and celebrity revels Celebrities enjoy sparkling wine at W Korea\u2019s annual breast cancer awareness charity event \u201cLove Your W,\u201d held at the Four Seasons Hotel in Seoul, Wednesday. (W Korea\u2019s Instagram) Fashion magazine W Korea\u2019s annual breast cancer awareness charity, \u201cLove Your W,\u201d is […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25173],"tags":[24133,396234,396235,396236,396232,72523,396233],"class_list":["post-2097389","post","type-post","status-publish","format-standard","hentry","category-artists","tag-bts","tag-easpa","tag-ive","tag-jay-park","tag-love-your-w","tag-stray-kids","tag-w-korea"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2097389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2097389"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2097389\/revisions"}],"predecessor-version":[{"id":2097390,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2097389\/revisions\/2097390"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2097389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2097389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2097389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}