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Three years after TikTok launched SoundOn, the music distribution service is giving record companies a run for their money.<\/p>\n
The latest artist success story to be touted by the platform is UK rapper Tkandz<\/strong>, who\u2019s having a viral moment with his track NOW OR NEVER<\/em> with CXSPER<\/strong>.<\/p>\n Since its release in March, the track has been used in 1.5 million<\/strong> TikTok creations and garnered 3.36 billion<\/strong> views on the platform, which TikTok credits for the song\u2019s recent appearance on the charts. The track reached No. 30 on the UK Official Singles Chart this week, its second week on the chart. It\u2019s reached No. 12 in Germany and is in the Top 10 in Austria.<\/p>\n NOW OR NEVER<\/em> has also made it to Spotify<\/a><\/strong>\u2019s 100 most-streamed tracks and is the top global rap track on the platform, with Tkandz \u2013 who\u2019s signed to Everything\u2019s Yours Entertainment<\/strong> \u2013 at the time of writing the only UK rapper on Spotify\u2019s Top Hits, the platform\u2019s biggest playlist.<\/p>\n \u201cNOW OR NEVER marks a defining moment for UK rap, showing just how far homegrown talent can travel when it\u2019s given the right platform,\u201d said James Cattermole<\/strong>, Head of Label Services EMEA at SoundOn.<\/p>\n \u201cTkandz and CXSPER are exceptional new artists, and it\u2019s been incredible to see their record resonate with audiences worldwide. The success of NOW OR NEVER<\/em> reflects an outstanding global effort from the SoundOn team, underlines the power of TikTok as a platform for music discovery and promotion, and that \u2013 inevitably \u2013 great music always rises to the top.\u201d<\/p>\n John Vigorito, Owner of Everything\u2019s Yours Entertainment, said:\u00a0<\/strong>\u201cNOW OR NEVER<\/em>\u00a0represents what happens when driven creatives unite behind a shared vision \u2013 it\u2019s pure energy, focus, and ambition in one track.<\/p>\n \u201cWe\u2019re grateful to SoundOn for their support in helping take this record to the world. Everything\u2019s Yours Entertainment is here to stay, and this is only the beginning.\u201d<\/p>\n NOW OR NEVER joins a growing list of hits coming out of SoundOn, a distribution and music services platform whose launch made many in the music industry wonder whether TikTok wants to become a music label<\/a>.<\/p>\n \u201cThe success of NOW OR NEVER<\/em> reflects an outstanding global effort from the SoundOn team, underlines the power of TikTok as a platform for music discovery and promotion, and that \u2013 inevitably \u2013 great music always rises to the top.\u201d<\/p>\n James Cattermole, SoundOn<\/span><\/p>\n<\/blockquote>\n Other notable tracks released through SoundOn include WizTheMc<\/strong>\u2019s Show Me Love<\/em>, which reached No. 3 in the UK, while a Tyla<\/strong> remix of the track ran up 500 million<\/strong> streams on Spotify and helped WizTheMc gain more than 29 million<\/strong> monthly listeners. The track has now had over 9 million<\/strong> creations and more than 15 billion<\/strong> views on TikTok.<\/p>\n Meanwhile, Charlie Jeer<\/strong>\u2019s Her Eyes<\/em> reached No. 1 on Spotify\u2019s Global Daily Viral chart last year and Austrian DJ Ely Oaks<\/strong> gained 770,000<\/strong> TikTok followers and saw his track Borderline<\/em> reach No. 17 on German charts after going viral.<\/p>\n Since it launched in 2022, SoundOn has seen more than 1.1 million<\/strong> artists register<\/a>, of whom \u201chundreds of thousands\u201d have released music and generated revenue on the platform. SoundOn recently expanded into Germany, having already been available in the US, UK, Australia, Brazil and Indonesia.<\/p>\n Amid sometimes strained relations with record labels \u2013 the music licensing disputes with Universal Music Group<\/strong><\/a> and Merlin<\/strong><\/a> being two key examples \u2013 TikTok has worked to stress its importance to the music business.<\/p>\n The company has boasted<\/a> that 13 of the 14 tracks hit No. 1 in the US in 2022 were viral hits on TikTok first, while in 2024, 84%<\/strong> of the tracks on Billboard<\/a>\u2019s Global 200 were hits on TikTok first<\/a>.<\/p>\n\n