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Sea otters love to play, play, play, play, play and they also have to eat, eat, eat, eat, eat \u2014 at least that\u2019s what people say \u2014 so the Monterey Bay Aquarium<\/a> is tapping Taylor Swift fans for help. <\/p>\n The Central Coast aquarium launched a fundraising campaign<\/a> Thursday involving a re-release of one of its classic T-shirt designs to support its sea otter program and other marine conservation efforts after noticing a curious flood of $13 donations it could attribute only to Taylor Swift fans. <\/p>\n The Grammy-winning singer-songwriter is seen sporting a vintage 1993 Monterey Bay Aquarium shirt with sea otter art in \u201cThe Official Release Party of a Showgirl<\/a>,\u201d her movie celebrating the release of her latest album, \u201cThe Life of a Showgirl<\/a>.\u201d Swift\u2019s fianc\u00e9, Travis Kelce<\/a>, a tight end with the Kansas City Chiefs, is a known sea otter fan,<\/a> and the Monterey Bay Aquarium had previously invited the couple for a special visit. <\/p>\n \u201cSwifties, you truly walk the talk,\u201d the aquarium said in a post on its website<\/a> announcing the new campaign. \u201cWe tracked down the original artwork \u2014 first printed in the 1990s \u2014 and are bringing it back to say thank you, sustainably.\u201d <\/p>\n The limited-time fundraiser, which offers the new eco-conscious reprints of the shirt in adult and kids sizes to those who donate $65.13, hit its initial goal in a mere seven hours, according to an update posted Thursday by the aquarium. When this story was published Friday, the total was approaching $2.2 million<\/a> and the shirts were available on back order only.<\/p>\n \u201cIntentional or not, by putting our sea otter conservation work in the spotlight, this has brought a new era of support and awareness to the Aquarium\u2019s long history of ocean conservation,\u201d the Monterey Bay Aquarium said on its website, which also features some fun Swift and sea otter crossover facts. <\/p>\n