<\/p>\n
Bradley Whitford and Chester Collins may change the way you look at fruit snacks \u2026 literally.<\/p>\n
It\u2019s very rare when a brand is brave enough to poke fun at their own marketing foibles. So for General Mills-owned Gushers to do so three decades later by turning an unintentionally horrifying ad from the \u201990s into a genuine horror film starring Bradley Whitford, it is a masterstroke.\u00a0<\/p>\n
FruitHead<\/em> is a darkly comedic and entertaining short horror film featuring Whitford as the fictional commercial director behind the very real and unsettling \u201cFruitheads\u201d spot that unwittingly caused nightmares for a generation of kids. The film, created in partnership with Imagine Entertainment and directed by Mike Diva, incorporates the actual ad into the storyline, which imagines the terrifying possibility of the snack\u2019s effects being \u201ctoo real\u201d when Whitford\u2019s overly ambitious director decides to use \u201csupernatural assistance\u201d to make his young actors more believable.\u00a0<\/p>\n Creator Chester Collins\u2019 portrayal of the unfortunate child actor-turned-vengeful-creature eternally scarred by Whitford\u2019s costly choice almost makes you forget that you\u2019re watching a commercial for a snack that\u2019s supposed to elicit joy (or at least hunger suppression).<\/p>\n The brand is so committed to the bit this scary season, it\u2019s debuting the short at the Brooklyn Horror Film Festival and offering the snack in theater-style boxes in stores to further traumatize consumers.<\/p>\n<\/p><\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.campaignlive.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Bradley Whitford and Chester Collins may change the way you look at fruit snacks \u2026 literally. It\u2019s very rare when a brand is brave enough to poke fun at their own marketing foibles. So for General Mills-owned Gushers to do so three decades later by turning an unintentionally horrifying ad from the \u201990s into a […]<\/p>\n","protected":false},"author":2,"featured_media":2099337,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[],"class_list":["post-2099336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/10\/Ad-of-the-week-Gushers-\u2018FruitHead-by-Imagine-Entertainment.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2099336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2099336"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2099336\/revisions"}],"predecessor-version":[{"id":2099338,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2099336\/revisions\/2099338"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2099337"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2099336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2099336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2099336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}