{"id":2100588,"date":"2025-10-18T20:20:24","date_gmt":"2025-10-18T20:20:24","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2100588"},"modified":"2025-10-18T20:20:24","modified_gmt":"2025-10-18T20:20:24","slug":"apple-tv-revs-up-to-compete-for-real-in-streaming","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/apple-tv-revs-up-to-compete-for-real-in-streaming\/","title":{"rendered":"Apple TV Revs Up to Compete, For Real, In Streaming"},"content":{"rendered":"<p><\/p>\n<div role=\"presentation\">Almost exactly six years after it launched, Apple TV is at an inflection point. In the span of a week, the streaming service rebranded itself, struck its first standalone bundle deal with a competitor, and inked arguably its most significant sports rights deal yet.<\/p>\n<p>Taken together, it suggests that the tech giant is gearing up to drive (pun intended) new subscribers and viewers to the service, which is loved among Hollywood types for its premium original content, and feared for its perceived lack of scale.<\/p>\n<p><a rel=\"nofollow\" target=\"_blank\" class=\"ipc-md-link ipc-md-link--entity\" href=\"https:\/\/www.imdb.com\/company\/co0546168\/\">Apple<\/a>\u2019s foray into streaming entertainment has been a slow build, with <a rel=\"nofollow\" target=\"_blank\" class=\"ipc-md-link ipc-md-link--entity\" href=\"https:\/\/www.imdb.com\/name\/nm0885587\/\">Zack Van Amburg<\/a> and <a rel=\"nofollow\" target=\"_blank\" class=\"ipc-md-link ipc-md-link--entity\" href=\"https:\/\/www.imdb.com\/name\/nm2303328\/\">Jamie Erlicht<\/a> essentially building a streaming service from scratch. But six years later Apple TV is still struggling to find an audience, relegated to the \u201cother streaming\u201d category in <a rel=\"nofollow\" target=\"_blank\" class=\"ipc-md-link ipc-md-link--entity\" href=\"https:\/\/www.imdb.com\/company\/co0889943\/\">Nielsen<\/a>\u2019s monthly Gauge report \u2014 below the likes of <a rel=\"nofollow\" target=\"_blank\" class=\"ipc-md-link ipc-md-link--entity\" href=\"https:\/\/www.imdb.com\/company\/co0080462\/\">Hallmark<\/a>, AMC Network and Scripps in TV usage market share. Nor&#8230;<\/p>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.imdb.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Almost exactly six years after it launched, Apple TV is at an inflection point. In the span of a week, the streaming service rebranded itself, struck its first standalone bundle deal with a competitor, and inked arguably its most significant sports rights deal yet. Taken together, it suggests that the tech giant is gearing up [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2100589,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25177],"tags":[25538,31714,21751,22556,21993,22860,21912,21738,24141,22205,21913],"class_list":["post-2100588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrities","tag-actors","tag-actresses","tag-celebrities","tag-directors","tag-films","tag-hollywood","tag-movies","tag-news","tag-stars","tag-television","tag-tv"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/10\/Apple-TV-Revs-Up-to-Compete-For-Real-In-Streaming.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2100588","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2100588"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2100588\/revisions"}],"predecessor-version":[{"id":2100590,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2100588\/revisions\/2100590"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2100589"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2100588"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2100588"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2100588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}