<\/p>\n
Roger de Graaf, who co-founded Spinnin\u2019 Records, is returning to the music business with Fluent Music Group, which will develop electronic music artists.<\/p>\n
De Graaf is launching the company alongside marketing executive Robert<\/b> Tammens<\/b>, who previously worked at Spinnin<\/b>\u2018 Records<\/b> and later founded the digital agency Molecule<\/b>.<\/p>\n
During his tenure at Spinnin\u2019, which he co-founded in 1999, de Graaf worked with Martin Garrix, Afrojack, Oliver Heldens <\/b>and Sam Feldt<\/b> during their early careers. De Graaf retired<\/a> from Spinnin\u2019 Records in November 2024. The label was acquired<\/a>\u00a0by\u00a0Warner<\/a><\/b>\u00a0in 2017 in a deal worth over\u00a0$100 million.<\/b> De Graaf\u2019s new Amsterdam-based company will handle recordings, publishing and consulting work for producers and DJs. Fluent Music<\/b> says it will \u201ccombine that foundation with Tammens\u2019 expertise in digital strategy, branding, and community building to create a forward-looking structure for artist development.\u201d<\/p>\n \u201cI want to help artists build their careers and give them real direction in a fast-changing industry, to move quickly when they need support, to make them feel heard, and to provide true A&R guidance.\u201d<\/p>\n Roger de Graaf, Fluent Music Group<\/span><\/p>\n<\/blockquote>\n Tammens said: \u201cWith Fluent, our mission is to empower creativity and give artists the tools to grow on their own terms. This is not about nostalgia. It is about creating an environment where new voices can thrive and where great music has the space to connect with audiences again.\u201d<\/p>\n\n