<\/p>\n
MTV<\/a> is pulling the plug on much of its global music television presence. Parent company Paramount Skydance<\/a> announced last week that five of the network\u2019s U.K. music channels \u2014 MTV Music, MTV \u201980s, MTV \u201990s, Club MTV, and MTV Live \u2014 will go off the air after December 31, 2025. Only flagship MTV HD will continue airing, focused primarily on reality programming such as \u201cGeordie Shore\u201d and \u201cNaked Dating UK.\u201d<\/p>\n The decision reflects changing viewing habits, reports the BBC, as audiences now watch most music videos on platforms like YouTube and social media instead of traditional TV. The announcement follows a recent Wall Street Journal story<\/a> about how Paramount Skydance is exploring ways to revitalize MTV and its sister networks \u201cwhile rivals spin them off.\u201d<\/p>\n Sources told<\/a> the celebrity.land that for now, CEO David Ellison and his deputy Jeff Shell have no plans to close MTV\u2019s U.S. operations, noting that the channel remains an \u201ciconic brand\u201d with sufficient viewership to sustain it.<\/p>\n Similar closures are expected in other regions, including Australia, Poland, France and Brazil. In August, the company also shuttered Paramount Television Studios, the production arm behind \u201cJack Ryan<\/a>\u201d and \u201cThe Spiderwick Chronicles.\u201d<\/p>\n MTV debuted<\/a> in 1981, transforming how audiences discovered music through its 24-hour rotation of music videos. The channel played a central role in launching the careers of artists like Michael Jackson<\/a> and Madonna<\/a> and became known for major cultural moments such as the debut of Jackson\u2019s \u201cThriller,\u201d its broadcast of the 1985 Live Aid concerts<\/a> and the creation of the MTV Video Music Awards<\/a>. Its first generation of video jockeys, or VJs, became celebrities themselves as the channel turned music television into a global phenomenon.<\/p>\n Former MTV VJ Simone Angel told BBC News that the decision \u201creally does break my heart,\u201d adding that the shift toward reality programming feels like a loss. \u201cYou\u2019ve just got to move with the times. To this day, [MTV] is one of the most recognizable brands in the world. Why on earth throw that away?\u201d<\/p>\n \u201cIt\u2019s not thrown away, but it\u2019s just reality TV,\u201d she said. \u201cThat\u2019s not what MTV is or should be.\u201d<\/p>\n The post MTV pulls the plug on key music channels after 40 years<\/a> appeared first on Salon.com<\/a>.<\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.yahoo.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" MTV is pulling the plug on much of its global music television presence. Parent company Paramount Skydance announced last week that five of the network\u2019s U.K. music channels \u2014 MTV Music, MTV \u201980s, MTV \u201990s, Club MTV, and MTV Live \u2014 will go off the air after December 31, 2025. Only flagship MTV HD will […]<\/p>\n","protected":false},"author":2,"featured_media":2104733,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[393214,338902,307878,393664,337128,394112,22192,344664],"class_list":["post-2104732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-club-mtv","tag-david-ellison","tag-mtv","tag-mtv-hd","tag-mtv-video-music-awards","tag-music-channels","tag-music-videos","tag-paramount-skydance"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/10\/MTV-pulls-the-plug-on-key-music-channels-after-40.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2104732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2104732"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2104732\/revisions"}],"predecessor-version":[{"id":2104734,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2104732\/revisions\/2104734"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2104733"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2104732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2104732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2104732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}