{"id":2105898,"date":"2025-10-21T15:08:21","date_gmt":"2025-10-21T15:08:21","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2105898"},"modified":"2025-10-21T15:08:21","modified_gmt":"2025-10-21T15:08:21","slug":"what-denim-brands-can-learn-from-the-wellness-and-entertainment-sectors","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/what-denim-brands-can-learn-from-the-wellness-and-entertainment-sectors\/","title":{"rendered":"What Denim Brands Can Learn from the Wellness and Entertainment Sectors"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tFrom textiles to retail spaces, understanding consumer behavior and demand\u2014and transforming those insights into strategic commercial actions\u2014is a vital element of successful design.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tLast week at <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/sourcingjournal.com\/tag\/kingpins-amsterdam\/\" id=\"auto-tag_kingpins-amsterdam\" data-tag=\"kingpins-amsterdam\">Kingpins Amsterdam<\/a>, Ana P. Alves and Soledad Offenhenden from the design consultancy Be Disobedient presented \u201cFrom URL to IRL,\u201d a forecast comprised of two macro trends influencing the retail sector and four micro trends tailored for the denim industry.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThroughout the presentation, the duo underscored the value of following trends for business. \u201cTrends are an input for the development of products, services and strategies,\u201d Offenhenden said, emphasizing how staying attuned to cultural and market shifts can drive meaningful business growth and innovation.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tHere\u2019s a closer look at trends shaping the denim industry.<\/p>\n<h3 class=\"heading larva \/\/   lrv-a-font-secondary-l   \">\n\t\tMacro outlook\t<\/h3>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tDespite the current global context of new technologies and artificial intelligence, Offenhenden said there is a trend moving in the opposite direction toward the real world. \u201cNow is the time to enjoy real life experiences and to say hello to the physical consumers,\u201d she said.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThis is unfolding on two macrotrends. In Totaltainment, brands and retailers tap into consumers\u2019 \u201cescapist attitude through the unexpected.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cHaving the ability to surprise is the new aspirational business models,\u201d Offenhenden said, adding that retail experiences are becoming more physical than ever before by using strategies involving humor, gaming and entertainment.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tLouis Vuitton\u2019s ship-shaped flagship and exhibition space in Shanghai is a large-scale example of an extreme immersive experience, while Camper\u2019s whimsical campaign for its collaboration with Sunnei represents how humor and playfulness can be applied to advertising. \u00a0<\/p>\n<div class=\"post-content-image \/\/ lrv-u-padding-tb-1 \">\n<figure class=\"o-figure   aligncenter size-large aligncenter lrv-u-max-width-100p\" style=\"width:100%; max-width:1024px;\">\n<div class=\"c-lazy-image  \">\n<div class=\"lrv-a-crop-16x9\" style=\"padding-bottom:calc((576\/1024)*100%);\">\n<p>\t\t\t\t\t\t<\/p><\/div><\/div><figcaption class=\"c-figcaption  lrv-u-font-size-12 lrv-u-text-transform-uppercase lrv-u-color-grey-dark lrv-u-margin-t-050 a-separator-left\">\n<p>\t\t\t\t\t<span class=\"lrv-u-display-inline-block lrv-u-padding-b-050\">Louis Vuitton\u2019s latest retail landmark, \u201cThe Louis\u201d in Shanghai.<\/span><\/p>\n<\/figcaption><\/figure>\n<\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tHealthopia encompasses aspects of self-care and hospitality in both retail settings and consumer products. \u201cWell-being as a commodity and health is the new aspirational,\u201d she said.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThis focus on well-being and health is akin to a spiritual religion for some consumers as they seek <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/sourcingjournal.com\/tag\/wellness\/\" id=\"auto-tag_wellness\" data-tag=\"wellness\">wellness<\/a> destinations, sensory experiences and brands as refuge, she added. Examples of this include Extreme Cashmere\u2019s \u201cgarment spa\u201d with Miele World during Paris Fashion Week last spring treated garments as bodies, Birkenstock\u2019s pop-up foot spas and low-tech products like Skim\u2019s face wrap.<\/p>\n<h3 class=\"heading larva \/\/   lrv-a-font-secondary-l   \">\n\t\tMicro outlook\t<\/h3>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tEarth Spirit celebrates the industry\u2019s sustainable strengths and reconnects human beings to natural sources. The theme relies on pigments, heavyweight constructions and finishing effects to tell its story.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tDenim with \u201970s style florals\u2014achieved through laser etching and digital printing\u2014and botanical colors like green, golden yellow, brown and terracotta represent growth. Sand effects reveal gray and beige undertones, while natural unbleached white denim is imperfect.<\/p>\n<div class=\"post-content-image \/\/ lrv-u-padding-tb-1 \">\n<figure class=\"o-figure   aligncenter size-large aligncenter lrv-u-max-width-100p\" style=\"width:100%; max-width:819px;\">\n<div class=\"c-lazy-image  \">\n<div class=\"lrv-a-crop-16x9\" style=\"padding-bottom:calc((1024\/819)*100%);\">\n<p>\t\t\t\t\t\t<img class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/sourcingjournal.com\/wp-content\/themes\/vip\/pmc-sourcingjournal-2021\/assets\/public\/lazyload-fallback.gif\" data-lazy-src=\"https:\/\/sourcingjournal.com\/wp-content\/uploads\/2025\/09\/tanner-fletcher-s26-ctsy-23.webp?w=240\" alt=\"\" data-lazy-srcset=\"https:\/\/sourcingjournal.com\/wp-content\/uploads\/2025\/09\/tanner-fletcher-s26-ctsy-23.webp 2880w, https:\/\/sourcingjournal.com\/wp-content\/uploads\/2025\/09\/tanner-fletcher-s26-ctsy-23.webp 240w\" data-lazy-sizes=\"(min-width: 87.5rem) 1000px, (min-width: 78.75rem) 681px, (min-width: 48rem) 450px, (max-width: 48rem) 250px\" height=\"1024\" width=\"819\" decoding=\"async\"\/><\/p><\/div><\/div><figcaption class=\"c-figcaption  lrv-u-font-size-12 lrv-u-text-transform-uppercase lrv-u-color-grey-dark lrv-u-margin-t-050 a-separator-left\">\n<p>\t\t\t\t\t<span class=\"lrv-u-display-inline-block lrv-u-padding-b-050\">Tanner Fletcher<\/span><\/p>\n<\/figcaption><\/figure>\n<\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tNew Normals captures the need for balancing simplicity, functionality, innovation and form. Minimalist, clean, timeless, ergonomic, hybrid and workwear are some of the keywords to describe the theme. \u201cWe see volume inspired by Japanese workwear tailoring, focusing on fluidity, big barrel shapes and low-stretch fabrics,\u201d Alves said. \u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tLight and shiny Tencel textiles, dark indigo uniform sets and premium finishings elevate denim, while contrasting top stitching, overlapping waistline, drop waists and duplicate belts add an \u201cexaggeration of self-expression.\u201d Vertical seams give a new sense of structure, hems are unraveled, and cuffs are bold, placing the interior side of denim in the spotlight.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cThis group is a sustainable driver, [preferring] long lasting items over excess,\u201d Alves said.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tFun Performers tap into consumers\u2019 demand for the unexpected. Alves said the theme treats fashion as a spectacle\u2014playful, expressive and \u201cwhere the experience is bigger than the product itself.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tReimagined traditional shapes, theatrical shapes (bows, ties, peplums and balloon sleeves) and references to historical textiles help tell this imaginative story. Stripes, sticker-like embellishments and belt loop charms add a child-like vibe. Colors\u2014from soft pastels and candy-like midtones and fresh blues\u2014help tell this youth-driven story.<\/p>\n<div class=\"post-content-image \/\/ lrv-u-padding-tb-1 \">\n<figure class=\"o-figure   aligncenter size-large aligncenter lrv-u-max-width-100p\" style=\"width:100%; max-width:768px;\">\n<div class=\"c-lazy-image  \">\n<div class=\"lrv-a-crop-16x9\" style=\"padding-bottom:calc((1024\/768)*100%);\">\n<p>\t\t\t\t\t\t<img class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/sourcingjournal.com\/wp-content\/themes\/vip\/pmc-sourcingjournal-2021\/assets\/public\/lazyload-fallback.gif\" data-lazy-src=\"https:\/\/sourcingjournal.com\/wp-content\/uploads\/2025\/10\/Unknown-4-rotated.jpeg?w=225\" alt=\"\" data-lazy-srcset=\"https:\/\/sourcingjournal.com\/wp-content\/uploads\/2025\/10\/Unknown-4-rotated.jpeg 1512w, https:\/\/sourcingjournal.com\/wp-content\/uploads\/2025\/10\/Unknown-4-rotated.jpeg 225w\" data-lazy-sizes=\"(min-width: 87.5rem) 1000px, (min-width: 78.75rem) 681px, (min-width: 48rem) 450px, (max-width: 48rem) 250px\" height=\"1024\" width=\"768\" decoding=\"async\"\/><\/p><\/div><\/div><figcaption class=\"c-figcaption  lrv-u-font-size-12 lrv-u-text-transform-uppercase lrv-u-color-grey-dark lrv-u-margin-t-050 a-separator-left\">\n<p>\t\t\t\t\t<span class=\"lrv-u-display-inline-block lrv-u-padding-b-050\">AGI Denim<\/span><\/p>\n<\/figcaption><\/figure>\n<\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tShorts, rubberized textures and tactile surfaces like faux denim fur that emphasize fiber and movement also live here.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tFourth Spacers places the focus on distortion, robotics and digital processes. Fabrics have scratched surfaces, mimicking digital glitches. Prints play with negative space, resulting in an x-ray effect. Coatings are smooth, mirrored and rubberized.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tGarments construction enhances the story\u2014from wave seams adding a sense of fluidity to structures to knots and twists altering shapes. Stitching with contour placement also add an optical illusion to jeans.<\/p>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source sourcingjournal.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>From textiles to retail spaces, understanding consumer behavior and demand\u2014and transforming those insights into strategic commercial actions\u2014is a vital element of successful design. Last week at Kingpins Amsterdam, Ana P. Alves and Soledad Offenhenden from the design consultancy Be Disobedient presented \u201cFrom URL to IRL,\u201d a forecast comprised of two macro trends influencing the retail [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2105899,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[398529,347587],"class_list":["post-2105898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-kingpins-amsterdam","tag-wellness"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/10\/What-Denim-Brands-Can-Learn-from-the-Wellness-and-Entertainment.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2105898","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2105898"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2105898\/revisions"}],"predecessor-version":[{"id":2105900,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2105898\/revisions\/2105900"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2105899"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2105898"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2105898"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2105898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}