{"id":2106020,"date":"2025-10-21T16:11:29","date_gmt":"2025-10-21T16:11:29","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2106020"},"modified":"2025-10-21T16:11:29","modified_gmt":"2025-10-21T16:11:29","slug":"how-much-product-placement-costs-in-movies-why-were-going-to-see-more-of-it","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/how-much-product-placement-costs-in-movies-why-were-going-to-see-more-of-it\/","title":{"rendered":"How Much Product Placement Costs In Movies & Why We’re Going To See More Of It"},"content":{"rendered":"

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In 1955, Hollywood starlet Joan Crawford<\/a> married her fourth husband, Alfred Steele<\/a>, the chairman of the board of the Pepsi Corporation. As a celebrity, she immediately began advertising for the soda product, traveling extensively and appearing in print ads. Crawford<\/a>‘s and Steele<\/a>‘s marriage only lasted a few years, however, as Steele unexpectedly suffered a fatal heart attack in 1959 at the age of 57. Crawford thereafter became both a member of the Pepsi<\/a> board of directors and the brand’s goodwill ambassador. Noticeably, Pepsi products began appearing on camera in movies starring Crawford. Just watch William Castle<\/a>‘s 1964 film “Straight-Jacket” and you’ll note that a case of Pepsi is clearly visible on…<\/div>\n

\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n

\u2018 Some details of this article were extracted from the following source www.imdb.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

In 1955, Hollywood starlet Joan Crawford married her fourth husband, Alfred Steele, the chairman of the board of the Pepsi Corporation. As a celebrity, she immediately began advertising for the soda product, traveling extensively and appearing in print ads. Crawford‘s and Steele‘s marriage only lasted a few years, however, as Steele unexpectedly suffered a fatal […]<\/p>\n","protected":false},"author":2,"featured_media":2106021,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25177],"tags":[25538,31714,21751,22556,21993,22860,21912,21738,24141,22205,21913],"class_list":["post-2106020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrities","tag-actors","tag-actresses","tag-celebrities","tag-directors","tag-films","tag-hollywood","tag-movies","tag-news","tag-stars","tag-television","tag-tv"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/10\/How-Much-Product-Placement-Costs-In-Movies-Why-Were.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2106020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2106020"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2106020\/revisions"}],"predecessor-version":[{"id":2106022,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2106020\/revisions\/2106022"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2106021"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2106020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2106020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2106020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}