{"id":2106292,"date":"2025-10-21T18:23:16","date_gmt":"2025-10-21T18:23:16","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2106292"},"modified":"2025-10-21T18:23:16","modified_gmt":"2025-10-21T18:23:16","slug":"global-announces-expansion-into-video-and-sport","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/global-announces-expansion-into-video-and-sport\/","title":{"rendered":"Global announces expansion into video and sport"},"content":{"rendered":"

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Global<\/span>, the Media & Entertainment group, has today marked the start of a new chapter of growth, revealing ambitious plans to expand into video-first podcast brands and branded entertainment in sport, while launching a new suite of data-led tools to prove advertising effectiveness.<\/p>\n

At its first-ever Audio & Entertainment Upfronts<\/strong>, Group CEO<\/strong> Simon Pitts<\/span> addressed a packed room of advertisers to present <\/span>Global Studios<\/b><\/a>, the company\u2019s new creative powerhouse for video-first podcast brands, and announce a major new focus for Global<\/span> \u2013 bringing creator-led video together with its award-winning audio brands, giving advertisers access to integrated, multi-platform campaigns across Global<\/span>\u2019s radio, digital and outdoor networks.\u00a0\u00a0<\/span><\/p>\n

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\u201cExpanding into video in a major way is a natural next step for Global. We all know the lines between audio and video are blurring rapidly, with audiences and brands increasingly expecting integrated experiences. And that\u2019s what you\u2019re going to get from Global.<\/span><\/p>\n

\u201cWith Global and the Fellas Studios joining forces, we\u2019re building a launchpad for the next generation of media brands \u2013 combining creator talent and premium production with the best brands and the power of Global\u2019s unrivalled data engine and marketing machine.
<\/span>SIMON PITTS, GROUP CEO AT GLOBAL<\/cite><\/p>\n<\/blockquote>\n

Following successful collaborations with Team GB<\/strong>, Wimbledon<\/strong>, McLaren<\/strong> and SailGP<\/strong>, the event also marked the launch of <\/span>Sport by Global<\/span><\/span><\/b><\/a>, a new sports entertainment division bringing brands, athletes and rights holders closer to fans.<\/span><\/p>\n

Mike Gordon<\/strong> said: \u201cCreativity and partnerships are our superpower. With the launch of Sport by Global, we\u2019re extending our entertainment expertise into one of the most powerful cultural spaces \u2013 the world of top class sport.<\/span><\/p>\n

With a weekly reach of over 52 million people across our platforms, we can amplify huge events for rights holders and help them connect with audiences in new ways. We\u2019re combining entertainment and cultural moments like never before, and in doing so, creating new commercial opportunities for advertising partners.\u201d<\/span><\/p>\n

Global<\/span> also announced details of a brand-new narrative podcast series focused on the infected blood scandal<\/span>\u00a0<\/span><\/i>hosted by Emily Maitlis<\/span>.\u00a0<\/span><\/p>\n

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L-R: Katie Bowden (Managing Director, Commercial Audio, Global), Callum Airey (CEO & Co-Founder, The Fellas Studios) Louisa Zissman (LuAnna), Emily Maitlis (The News Agents), Vicky Etchells (Director of Podcasts, Global)<\/p>\n<\/div>\n

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In addition, the media owner introduced <\/span>Global:IQ<\/b><\/span><\/a>\u00a0\u2013 a game-changing new data and effectiveness platform designed to help advertisers plan, measure and prove the impact of their campaigns across Global<\/span>\u2019s platforms. Global:IQ<\/span> brings together first-party data, advanced analytics, and AI-driven creative optimisation tools, offering real-time performance insights and measurable results.<\/span><\/p>\n

Simon added:<\/b> \u201cWe know we need to combine our brand strength with performance-led, data-driven solutions that improve measurement and prove effectiveness. That\u2019s why we\u2019re so excited to be introducing our new data and effectiveness platform today, Global:IQ<\/span> \u2013 the home to a whole suite of tools to prove the impact of every pound advertisers spend with us.\u201d<\/span><\/p>\n

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\u201cProving outcomes matters more than ever. Global:IQ\u00a0brings together data, technology and creativity to give advertisers real confidence in what works \u2013 and what could work even better.\u201d<\/span><\/p>\n

Mike gordon, global\u2019s chief commercial officer<\/cite><\/p>\n<\/blockquote>\n

Global<\/span> also showcased the strength of its branded entertainment offering \u2013 where creative energy, passion and partnerships combine to connect brands with audiences.<\/span><\/p>\n

Tom Corbett, Group Head of Sponsorship & Client Experience at Barclays said: <\/b>\u201cWe\u2019ve been partners of Global<\/span> for many years now. It\u2019s a hugely valuable relationship for us as an advertiser. We are the title sponsor of Capital\u2019s Jingle Bell<\/span> and Summertime Ball<\/span>, but the uniqueness of our partnership really comes from the ability to combine the power of live events and live music with the scale of Global<\/span>\u2019s network. That\u2019s something for us that\u2019s unprecedented in the sponsorship space and makes the relationship so valuable.\u201d<\/span><\/p>\n<\/p><\/div>\n

\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n

\u2018 Some details of this article were extracted from the following source global.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Global, the Media & Entertainment group, has today marked the start of a new chapter of growth, revealing ambitious plans to expand into video-first podcast brands and branded entertainment in sport, while launching a new suite of data-led tools to prove advertising effectiveness. At its first-ever Audio & Entertainment Upfronts, Group CEO Simon Pitts […]<\/p>\n","protected":false},"author":2,"featured_media":2106293,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[],"class_list":["post-2106292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/10\/Global-announces-expansion-into-video-and-sport.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2106292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2106292"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2106292\/revisions"}],"predecessor-version":[{"id":2106294,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2106292\/revisions\/2106294"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2106293"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2106292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2106292"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2106292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}