<\/p>\n
The convergence of film and music as powerful vehicles for cultural storytelling took center stage on Tuesday (Oct. 21) at Billboard Latin Music Week 2025.<\/p>\n
Presented by Sony Pictures, Sony Music Latin, and Rancho Humilde, the \u201cShaping the Future of Film and Music\u201d panel at the Fillmore Miami Beach brought together industry leaders Afo Verde (chairman and CEO, Sony Music Latin Iberia), Jimmy Humilde (CEO and founder, Rancho Humilde), and Sanford Panitch (president, Sony Pictures Motion Picture Group). Moderated by Billboard<\/em>\u2019s Leila Cobo, the panel unpacked strategies and collaborations between music and cinema that highlight cultural movements and elevate underrepresented communities.<\/p>\n More from Billboard<\/strong><\/p>\n For Humilde, the explosive growth of Rancho Humilde during the pandemic fueled the idea of creating a platform for storytelling through film. \u201cWhen COVID happened, my business partner Jay Dee [of Herencia de Patrones<\/a>] and I sat there coming up with what\u2019s next,\u201d he said. \u201cThe world stopped \u2014 that\u2019s when Rancho Humilde was born. [We went] from millions to hundreds of millions, where everyone was hearing what we were doing, but no one really understood our culture.\u201d This realization set the stage for Rancho Humilde\u2019s entry into filmmaking.<\/p>\n\n Humilde envisioned this as a celebration of Mexican-American culture, not confined to any traditional genre or region. \u201cEveryone wants to put us in a box, in a space that we can\u2019t grow out of. But we\u2019re saying, no, this is the time. This has been done in pop, hip-hop, rap, in films like Boyz n the Hood<\/em> and Friday<\/em> with Ice Cube. Now we need to have it in Latin music.\u201d<\/p>\n \u201cHollywood has had an incredible history of transferring the electricity of an artist to an actor,\u201d Panitch remarked. \u201cLatino audiences make up 30 to 40% of the box office on every movie, which reflects the incredible opportunity to tell fresh, authentic stories that resonate.\u201d Humilde added, \u201cThe big percentage of moviegoers are Latinos. Thank God that the majority are Mexican Americans, 65% in the U.S. \u2014 people we need to serve. Not just Mexicans, but all Latinos, period.\u201d<\/p>\n Afo Verde highlighted how music and cinema represent a natural evolution of artists\u2019 creative expressions. \u201cIn the \u201950s, [artists] needed to sing in recording studios; in the \u201960s, they had to play instruments; in the \u201970s, they learned how to tour; in the \u201980s, the [music] video came out; and later, it was social media. It\u2019s common to ask how things evolve, and now, it\u2019s filmmaking. Not every artist will become an incredible actor, [but exploring film] is a great outlet for creativity and reaching audiences in new ways.\u201d<\/p>\n Latin Music Week coincides with the 2025 Billboard Latin Music Awards, set to air Thursday, Oct. 23, on Telemundo and\u00a0Peacock.<\/p>\n <\/a> Billboard VIP Pass<\/p>\n<\/figcaption><\/figure>\n Best of Billboard<\/strong><\/p>\n Sign up for Billboard’s Newsletter<\/a>. For the latest news, follow us on Facebook<\/a>, Twitter<\/a>, and Instagram<\/a>.<\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.yahoo.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" The convergence of film and music as powerful vehicles for cultural storytelling took center stage on Tuesday (Oct. 21) at Billboard Latin Music Week 2025. Presented by Sony Pictures, Sony Music Latin, and Rancho Humilde, the \u201cShaping the Future of Film and Music\u201d panel at the Fillmore Miami Beach brought together industry leaders Afo Verde […]<\/p>\n","protected":false},"author":2,"featured_media":2021507,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[398716,350441,398718,391075,313551,391074,398717,398715,314133],"class_list":["post-2106650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-afo-verde","tag-billboard-latin-music","tag-film-and-music","tag-jimmy-humilde","tag-latin-music","tag-rancho-humilde","tag-sanford-panitch","tag-sony-music-latin","tag-sony-pictures"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/09\/Charli-XCX-and-George-Daniel-marry-for-second-time-in.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2106650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2106650"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2106650\/revisions"}],"predecessor-version":[{"id":2106651,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2106650\/revisions\/2106651"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2021507"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2106650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2106650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2106650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}