{"id":2106869,"date":"2025-10-21T22:55:19","date_gmt":"2025-10-21T22:55:19","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2106869"},"modified":"2025-10-21T22:55:19","modified_gmt":"2025-10-21T22:55:19","slug":"amazons-prime-video-release-approach-may-be-more-effective-than-netflixs-binge-drops","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/amazons-prime-video-release-approach-may-be-more-effective-than-netflixs-binge-drops\/","title":{"rendered":"Amazon&#8217;s Prime Video Release Approach May Be More Effective Than Netflix&#8217;s Binge-Drops"},"content":{"rendered":"<p><\/p>\n<div data-article-body=\"true\">\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Since the onset of the streaming wars, we&#8217;ve all found ourselves picking sides in the fiercest debate currently raging: binging versus weekly releases. Most viewers of a certain age grew up with the usual week-to-week format, which affected everything from our patience levels to the episodic nature of television writing to our very perception of how entire seasons ought to unfold. Once Netflix arrived on the scene, however, the company&#8217;s so-called binge model changed the game forever. As it turns out, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.slashfilm.com\/1795501\/best-binge-worthy-tv-shows\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:audiences love them some shows that they can watch in one or two sittings;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">audiences love them some shows that they can watch in one or two sittings<\/a>, blasting through entire seasons before moving on to the next thing. Game, set, and match &#8230; right?<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Maybe the battle hasn&#8217;t been decided just yet.\u00a0<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.hollywoodreporter.com\/tv\/tv-news\/weekly-releases-vs-binge-whats-better-for-streamers-1236403891\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:The Hollywood Reporter;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">The Hollywood Reporter<\/a> shared details of a study\u00a0by Carnegie Mellon University that may have just upended the balance of power all over again. In short, an experiment involving a number of viewers (with an average age of 49, so take that for what it&#8217;s worth) tasked them with watching four shows released during the last decade or so \u2014 &#8220;Big Little Lies,&#8221; &#8220;The Muppets,&#8221; &#8220;The Young Pope,&#8221; and &#8220;Unforgettable.&#8221; The researchers were free to tinker with the release strategy, mixing in both binging and weekly options, before assigning one to each participant over the course of 10 total weeks. The numbers suggested that streamers may want to prioritize weekly releases, as this resulted in &#8220;a 48 percent greater short-term retention of subscriptions vs. binge-drops.&#8221; That said, this also had its drawbacks (again, from a bean-counter&#8217;s point of view) as weekly viewers typically opted to wait until multiple episodes released before starting a given show. Back to the drawing board.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Prime Video&#8217;s more flexible approach, however, may have found the best possible solution between both extremes.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Read more: <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.yahoo.com\/entertainment\/tv\/articles\/15-best-detective-shows-time-151000961.html\" data-ylk=\"slk:15 Best Detective Shows Of All Time, Ranked;elm:context_link;itc:0;sec:content-canvas;outcm:mb_qualified_link;_E:mb_qualified_link;ct:story;\" class=\"link  yahoo-link\">15 Best Detective Shows Of All Time, Ranked<\/a><\/p>\n<h2 class=\"mb-4 text-xl font-bold md:text-2xl\">Prime Video shows bring the best of both worlds: binging and weekly<\/h2>\n<figure class=\"relative mb-4\">\n<div class=\"relative\"><button aria-label=\"View larger image\" class=\"group absolute bottom-3 right-3 size-10 md:size-[50px] lg:inset-0 lg:size-full lg:bg-transparent\" data-ylk=\"elm:expand;itc:1;sec:image-lightbox;slk:lightbox-open;\"><span class=\"absolute bottom-0 right-0 rounded-full bg-white p-3 opacity-100 shadow-elevation-3 transition-opacity duration-300 group-hover:block group-hover:opacity-100 md:p-[17px] lg:bottom-6 lg:right-6 lg:bg-white\/90 lg:p-5 lg:opacity-0 lg:shadow-none\"><svg viewbox=\"0 0 22 22\" aria-hidden=\"true\" class=\"size-4 lg:size-6\" width=\"22\" height=\"22\"><path d=\"M12.372.92c0-.506.41-.916.915-.916L21 0l-.004 7.712a.917.917 0 0 1-1.832 0V3.183l-6.827 6.828-1.349-1.348 6.828-6.828h-4.529a.915.915 0 0 1-.915-.915M1.835 17.816l6.828-6.828 1.349 1.349-6.829 6.827h4.529a.915.915 0 0 1 0 1.831L0 21l.004-7.713a.916.916 0 0 1 1.831 0z\"\/><\/svg><\/span><\/button><dialog aria-label=\"Modal Dialog\" aria-modal=\"true\" class=\"fixed inset-0 z-4 size-full max-h-none max-w-none bg-white hidden\"\/><\/div><figcaption class=\"relative text-sm mt-1 pr-2.5\">\n<p>Alan Ritchson as Jack Reacher standing next to Sonya Cassidy as Susan Duffy in front of a table full of guns in Reacher &#8211; Jasper Savage\/Prime Video<\/p>\n<\/figcaption><\/figure>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">What if there was another way? In a perfect example of how a little give and take can go a long way, THR reports that the results of another study (this time, by analytics company\u00a0Luminate) proved that everyone should be taking a page or two out of Prime Video&#8217;s playbook. The streaming giant has quietly pioneered its own unique approach within this television landscape. Oftentimes, the first season of a new\u00a0Prime Video series will drop all at once, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.slashfilm.com\/752570\/reacher-review-prime-videos-action-series-is-absurdly-good-fun\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:as was the case with &quot;Reacher&quot; season 1 back in 2022;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">as was the case with &#8220;Reacher&#8221; season 1 back in 2022<\/a>. But should ratings prove strong, the platform reverts back to predominantly weekly releases in subsequent seasons. As an added twist, these seasons may debut with up to three episodes at once along with the premiere, before revering back to an episode-per-week format once again, as with &#8220;Reacher&#8221; seasons 2 and 3 and the recent <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.slashfilm.com\/1968394\/gen-v-season-2-review\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:sophomore season of &quot;Gen V.&quot;;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">sophomore season of &#8220;Gen V.&#8221;<\/a>\u00a0(There are exceptions, of course, as the upcoming &#8220;Fallout&#8221; season 2 is scheduled for a routine weekly release.)<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">All of this adds up to a thoroughly convincing case study, backed by real data, that\u00a0viewers will tend to stick with a series through this hybrid release. According to the study:<\/p>\n<blockquote class=\"mb-4 border-l-2 pl-5 italic text-tertiary\">\n<div class=\"\">\n<p class=\"mb-4 text-lg md:leading-8 break-words\">&#8220;Once a series has captured audience attention, the release model can be changed for subsequent seasons, keeping engaged viewers coming back week to week and, crucially, potentially keeping them subscribed for multiple months.&#8221;<\/p>\n<\/div>\n<\/blockquote>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">At a time when\u00a0<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.yahoo.com\/entertainment\/tv\/articles\/latest-hbo-max-disney-price-172000266.html\" data-ylk=\"slk:streaming suddenly seems to have lost much of its luster;elm:context_link;itc:0;sec:content-canvas;outcm:mb_qualified_link;_E:mb_qualified_link;ct:story;\" class=\"link  yahoo-link\">streaming suddenly seems to have lost much of its luster<\/a>, at least one streaming service seems willing to bend the rules a bit. It&#8217;s doubtful Netflix will change its ways anytime soon, of course, since it&#8217;s currently doing just fine as the market leader. But perhaps others will look to Prime Video and take a similar approach.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">If you&#8217;re looking for the easiest way to keep up with all the major movie and TV news, why not <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/subscribe.slashfilm.com\/newsletter-syndicated\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:sign up to our free newsletter;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">sign up to our free newsletter<\/a>? You can also <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.google.com\/preferences\/source?q=slashfilm.com\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:add us as a preferred search source;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">add us as a preferred search source<\/a> on Google.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Read the <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.slashfilm.com\/2003770\/amazon-prime-video-release-approach-better-netflix-binge-drop-study\/?zsource=yahoo\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:original article on SlashFilm;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">original article on SlashFilm<\/a>.<\/p>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.yahoo.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Since the onset of the streaming wars, we&#8217;ve all found ourselves picking sides in the fiercest debate currently raging: binging versus weekly releases. Most viewers of a certain age grew up with the usual week-to-week format, which affected everything from our patience levels to the episodic nature of television writing to our very perception of [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2106870,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[345285,347580,23191,66105,358569],"class_list":["post-2106869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-ella-purnell","tag-jack-reacher","tag-netflix","tag-prime-video","tag-seasons"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/10\/Amazons-Prime-Video-Release-Approach-May-Be-More-Effective-Than.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2106869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2106869"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2106869\/revisions"}],"predecessor-version":[{"id":2106871,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2106869\/revisions\/2106871"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2106870"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2106869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2106869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2106869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}