John Janick, Interscope\u2019s CEO, and Nir Seroussi, head of Interscope Capitol Miami, talked candidly on how the label bet big on Latin music with artists such as Karol G, Xavi, J Balvin and more to build a global audience. The two executives joined Billboard\u2018s Leila Cobo for a fireside chat on Tuesday (Oct. 21) during Billboard Latin Music Week 2025, which kicked off Monday.<\/p>\n
Seroussi, who was named Latin Executive of the Year and celebrated Monday night<\/a>, spoke on building a \u201cplayground\u201d where artists didn\u2019t have to boxed into Latin. \u201cWe\u2019ve officially become global and we felt that calling something Latin, put a label to it, almost makes you like a second-class citizen \u2014 it\u2019s about being inclusive,\u201d Seroussi said. \u201cWhen you\u2019re signed to our label, you\u2019re not signed to Latin, but Interscope. It\u2019s about our community getting a seat at the table with the likes of Lady Gaga and Billie Eilish. It\u2019s a statement.\u201d<\/p>\n More from Billboard<\/strong><\/p>\n Interscope Capitol Miami is home to artists, emerging and established alike, that share a certain DNA, including \u201chaving a vision, they know who they are and what they want to do and are determined to do it, we want artists that we want to be their partners,\u201d explained Janick. Seroussi added, \u201cthese artists have a magic, too, it\u2019s intangible but there\u2019s a magic to them.\u201d<\/p>\n As Latin music continues to dominate global audiences, both executives agreed that while the concept of Interscope Capitol Miami could have happened a decade ago, launching it in 2019 was the right timing. \u201cThings happen for a reason, and I think John was the best partner and the timing happened to be six years ago,\u201d Seroussi explained. \u201cIt\u2019s so unique to meet someone willing to give us a playground, and at the same time have access to a wealth of information.\u201d<\/p>\n Interscope Capitol Miami ended 2024 as\u00a0Billboard\u2019s No.\u00a03 top Latin label and are building on the momentum by crafting \u201ctailored menus\u201d for the artists under the label, offering Ivan Cornejo as an example. \u201cIvan is an artist that culturally lives on both sides, so for him we have a mix of the Miami team, L.A. team, aesthetically, creative and visuals, he has references that are a lot more American. We build a menu that is tailored around the artists needs. I spend most of the day being a coach, this is where I explain to them, \u201cYou\u2019re here now in your career, you can\u2019t skip steps, you need to build a foundation. We have everything available but it\u2019s never a perfect science.\u201d<\/p>\n Have you played Billboard\u2019s Latin Music Week Crossword? Janick added that having a base in Miami has also ushered new projects for previously signed artists such as Selena Gomez, who in 2021 launched her Spanish-language project Revelaci\u00f3n, and Kali Uchis, who found success staying true to her bilingual identity. \u201cTo have the expertise in Miami, we were able to benefit going both ways, get our artists who have latin roots out of L.A.\u201d<\/p>\n To end the conversation, both executives teased upcoming projects for the label, without revealing too much. \u201cXavi, Ivan Cornejo and Bad Gyal are all working on albums, it will be a busy year for the team,\u201d Seroussi said.<\/p>\n Spanning more than 30 years, Latin Music Week is the single-most important and largest gathering of Latin artists and industry executives in the world. This year\u2019s event once again hosts panels, marquee conversations, roundtables, networking and activations, in addition to its celebrated Billboard En Vivo showcases.<\/p>\n This year\u2019s star-studded lineup includes Aitana, Alofoke, Anuel AA, Bebeshito, Carlos Vives, Car\u00edn Le\u00f3n, Danny Ocean, DJ Khaled, Daddy Yankee (DY), Emilia Mernes, Ivy Queen, Gloria Estefan, Grupo 5, Kapo, Laura Pausini, Luck Ra, Net\u00f3n Vega, Olga Ta\u00f1\u00f3n, \u00d3scar Maydon, Ozuna, Pablo Albor\u00e1n, Rawayana, Suzette Quintanilla, Tokischa, Xavi and Yailin La M\u00e1s Viral, to name a few.<\/p>\n Latin Music Week also coincides with the 2025 Billboard Latin Music Awards, set to air Thursday, Oct. 23, on Telemundo and Peacock, where Bad Bunny will be honored as\u00a0Top Latin Artist<\/a>\u00a0of the 21st Century.<\/p>\n <\/p>\n <\/a><\/p>\n Billboard VIP Pass<\/p>\n Best of Billboard<\/strong><\/p>\n Sign up for Billboard’s Newsletter<\/a>. For the latest news, follow us on Facebook<\/a>, Twitter<\/a>, and Instagram<\/a>.<\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.yahoo.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" John Janick, Interscope\u2019s CEO, and Nir Seroussi, head of Interscope Capitol Miami, talked candidly on how the label bet big on Latin music with artists such as Karol G, Xavi, J Balvin and more to build a global audience. The two executives joined Billboard\u2018s Leila Cobo for a fireside chat on Tuesday (Oct. 21) during […]<\/p>\n","protected":false},"author":2,"featured_media":2021507,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25173],"tags":[398761,374948,374931,398748,313551,344786,398747,398749,354452],"class_list":["post-2106880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artists","tag-global-audience","tag-interscope","tag-ivan-cornejo","tag-john-janick","tag-latin-music","tag-miami","tag-nir-seroussi","tag-seroussi","tag-xavi"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/09\/Charli-XCX-and-George-Daniel-marry-for-second-time-in.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2106880","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2106880"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2106880\/revisions"}],"predecessor-version":[{"id":2106881,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2106880\/revisions\/2106881"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2021507"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2106880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2106880"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2106880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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