<\/p>\n
Don\u2019t believe the hype that Netflix is embracing theatrical lock, stock and barrel.<\/p>\n
Netflix co-CEO, Ted Sarandos, emphasized that \u201cthere\u2019s no change in the strategy\u201d when asked by an analyst on today\u2019s earnings stream whether the OTT service was wading deeper into theatrical distribution. This comes in the wake of the streamer\u2019s most viewed feature ever, Kpop Demon Hunters, racking up Netflix\u2019s first No. 1 win at the box office back in August with a $19M 3-day weekend, in addition to that Sony anime pic\u2019s re-release over Halloween weekend.<\/p>\n
More from Deadline<\/strong><\/p>\n \u201cOur strategy is to give our members exclusive first-run movies on Netflix,\u201d said Sarandos.<\/p>\n In fact, he believes that the reason why Kpop Demon Hunters was a success at the box office is \u201cbecause it was released on Netflix first.\u201d<\/p>\n This despite Netflix\u2019s heavy flirtation with theatrical: they\u2019re doing another limited release of a Rian Johnson Knives Out movie over Thanksgiving with Wake Up Dead Man (the previous title in the franchise, Glass Onion, grossed $15M in a one week run over the November holiday at 696 theaters). There\u2019s also an Imax release of Greta Gerwig\u2019s Narnia movie next year.<\/p>\n What\u2019s stoked the town\u2019s excitement about Netflix possibly venturing further into theatrical distribution was the streamer\u2019s recent deal to re-release Kpop Demon Hunters Sing Along at No. 1 circuit AMC Theatres. Quite often Netflix and AMC could never come to terms about windows nor terms (exhibit A being AMC\u2019s refusal to book Martin Scorsese\u2019s 3 hour and 29 minute Netflix mob movie, The Irishman. <\/p>\n Sarandos gave props to the \u201csuperfans\u201d of Kpop Demon Hunters for making it a crossover hit. The movie wasn\u2019t a success on day one or week one, rather, they \u201cdrove the recommendation engine.\u201d<\/p>\n He added, \u201cSo that ease and value that allowed folks to repeat view it, the ubiquity of distribution, which took all the guess work of how to watch it when it showed up in your social media feed, all of this contributes to Demon Hunters blowing up all over the world, and I would argue in a way that it wouldn\u2019t happen anywhere else. If anything, this actually reenforces our strategy, because being on Netflix actually allowed the film to build momentum.\u201d<\/p>\n Best of Deadline<\/strong><\/p>\n Sign up for Deadline’s Newsletter<\/a>. For the latest news, follow us on Facebook<\/a>, Twitter<\/a>, and Instagram<\/a>.<\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source ca.news.yahoo.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Don\u2019t believe the hype that Netflix is embracing theatrical lock, stock and barrel. Netflix co-CEO, Ted Sarandos, emphasized that \u201cthere\u2019s no change in the strategy\u201d when asked by an analyst on today\u2019s earnings stream whether the OTT service was wading deeper into theatrical distribution. This comes in the wake of the streamer\u2019s most viewed feature […]<\/p>\n","protected":false},"author":2,"featured_media":2107031,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25173],"tags":[339263,23191,366914,345292],"class_list":["post-2107030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artists","tag-kpop-demon-hunters","tag-netflix","tag-ted-sarandos","tag-theatrical-distribution"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/10\/Despite-\u2018KPop-Demon-Hunters-BO-Success-Ted-Sarandos-Says-Strategy.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2107030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2107030"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2107030\/revisions"}],"predecessor-version":[{"id":2107032,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2107030\/revisions\/2107032"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2107031"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2107030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2107030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2107030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}