<\/p>\n
AEG subsidiary AXS<\/a> has formed a joint venture with Japanese entertainment and ticketing company Lawson Entertainment<\/a> to expand its presence in Japan.<\/p>\n The new joint venture, called AXS Tickets<\/b>, combines AXS<\/b>\u2018s digital platform with Lawson Entertainment<\/b>\u2018s ticketing business backed by Lawson Group<\/b>\u2019s retail network and relationships across Japanese sports leagues, teams, promoters, festivals and venues.<\/p>\n The partnership builds on AXS\u2019s existing operation in Japan, which launched in 2018. AXS Japan <\/b>has sold \u201ctens of millions of tickets\u201d since entering the market.<\/p>\n The AXS and Lawson joint venture aims to scale that presence by tapping Lawson Entertainment\u2019s consumer brand recognition and distribution channels.<\/p>\n Lawson Entertainment operates Lawson Tickets<\/b>, a ticketing service available at about 15,000<\/b> Lawson and Mini Stop<\/b> convenience stores across Japan.<\/p>\n The company also runs businesses in travel services, entertainment retail through HMV<\/a> & BOOKS<\/b> stores, movie theaters under the Lawson United Cinema <\/b>brand, and an entertainment agency called Double Culture Partners<\/b>.<\/p>\n \u201cBy bringing together Lawson Entertainment\u2019s deep regional connections and AXS\u2019s global technology and know-how, AXS Tickets is creating a more seamless, connected, and innovative ticketing experience for fans and clients across Japan.\u201d<\/p>\n Motoki<\/b> Ishikawa<\/b>, AXS Japan<\/span><\/p>\n<\/blockquote>\n Through the partnership, Lawson Entertainment will gain access to AXS\u2019s technology for ID-based ticketing, mobile services, dynamic pricing and\u00a0data analytics. AXS works with more than 1,600<\/b> venues, sports teams and festivals globally, including events like Coachella<\/b>\u00a0Music and Arts Festival<\/b>,\u00a0Red Rocks Amphitheatre<\/b>,\u00a0The O2<\/b>\u00a0in London, and the\u00a0LA28 Olympic and Paralympic Games<\/b>, among others.<\/p>\n Details about ticket sales locations and in-store purchasing options for AXS Tickets will be announced later, AXS and Lawson said.<\/p>\n Motoki<\/b> Ishikawa<\/b>, Managing Director of AXS Japan, said: \u201cJapan\u2019s live entertainment market is evolving rapidly, and we\u2019re thrilled to help shape its future.\u201d<\/p>\n \u201cBy bringing together Lawson Entertainment\u2019s deep regional connections and AXS\u2019s global technology and know-how, AXS Tickets is creating a more seamless, connected, and innovative ticketing experience for fans and clients across Japan.\u201d<\/p>\n \u201cPartnering with AXS allows us to build on our trusted brand and deep local history by combining it with AXS\u2019s international network and innovative approach.\u201d<\/p>\n Dai<\/b> Sakai<\/b>, LAWSON ENTERTAINMENT<\/span><\/p>\n<\/blockquote>\n Dai<\/b> Sakai<\/b>, Executive Officer of Lawson Entertainment, said: \u201cAt Lawson Entertainment, our mission has always been to connect fans with the artists, teams, and experiences they love.\u201d<\/p>\n \u201cPartnering with AXS allows us to build on our trusted brand and deep local history by combining it with AXS\u2019s international network and innovative approach. Together, we\u2019re setting a new standard for live entertainment access and experience in Japan.\u201d<\/p>\n The partnership marks AXS\u2019s latest expansion in Asia in two weeks. Earlier this month, AXS said it agreed<\/a> to take a majority stake in Singapore-based ticketing platform\u00a0SISTIC<\/b><\/a>\u00a0<\/b>as part of a new strategic partnership. Through the partnership,\u00a0AXS<\/b>\u00a0says it \u201cwill offer more diverse live events and activities in Singapore and the region.\u201d<\/p>\n\n
\n