{"id":2108408,"date":"2025-10-22T15:20:20","date_gmt":"2025-10-22T15:20:20","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2108408"},"modified":"2025-10-22T15:20:20","modified_gmt":"2025-10-22T15:20:20","slug":"why-celebrity-brands-die-the-uncomfortable-truth-nobody-talks-about","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/why-celebrity-brands-die-the-uncomfortable-truth-nobody-talks-about\/","title":{"rendered":"Why Celebrity Brands Die: The Uncomfortable Truth Nobody Talks About"},"content":{"rendered":"<p><iframe loading=\"lazy\"  width=\"580\" height=\"385\" src=\"https:\/\/www.youtube.com\/embed\/ALqV4TJXiMk?autoplay=1&#038;modestbranding=1\" frameborder=\"0\" allowfullscreen><\/iframe><br \/>\n<br \/>Check out Odoo: https:\/\/www.odoo.com\/r\/21l <\/p>\n<p>Why do some celebrity brands scale into \u20b91000+ crore businesses while others quietly shut down? And why do the same celebrities who are paid crores to promote other companies\u2019 products often struggle to sell their own?<\/p>\n<p>In this video, I decode the rise and fall of India\u2019s celebrity-led brands. From NUSH, Rheson, and Skult that disappeared, to Kay Beauty, HRX, and Hyphen that turned into multi-crore success stories.<\/p>\n<p>It turns out fame alone is not enough. Three big forces decide whether a celebrity brand survives or fails:<br \/>\n 1. Product\u2013market fit<br \/>\n 2. Celebrity\u2013brand alignment<br \/>\n 3. Market depth and scale<\/p>\n<p>We will explore why Deepika Padukone\u2019s 82\u00b0E struggles, while Kriti Sanon\u2019s Hyphen is growing fast, and what this tells us about the business of fame and brand-building in India.<\/p>\n<p>If you are curious about marketing, consumer behaviour, and why star power does not always translate into sales, this breakdown is for you.<\/p>\n<p>Thanks to Zero1 Media Network (https:\/\/zero1byzerodha.com) for supporting this video.<\/p>\n<p>_<\/p>\n<p>Disclaimer: Zero1 by Zerodha financially supports creators and storytellers through its network. The views and opinions in this video are solely those of the creator and are not endorsed by Zero1.<\/p>\n<p>_<\/p>\n<p>Social Links:<br \/>\nInstagram: https:\/\/www.instagram.com\/businesswithbansal<br \/>\nLinkedIn: https:\/\/www.linkedin.com\/in\/anurag28bansal<br \/>\nTwitter\/X: https:\/\/twitter.com\/anurag28bansal<\/p>\n<p>_<\/p>\n<p>Chapters:<br \/>\n00:00 &#8211; Why so many celebrity brands fail<br \/>\n00:28 &#8211; The success of Kay Beauty, HRX, Hyphen, etc.<br \/>\n02:05 &#8211; Why celebrities launch their own brands<br \/>\n04:00 &#8211; Force 1: Product-market fit decides repeat buyers<br \/>\n05:42 &#8211; Force 2: Authentic celebrity-brand alignment<br \/>\n08:35 &#8211; Force 3: Why scaling in India is harder than it looks<br \/>\n10:34 &#8211; The hidden risk of fan-driven marketing<br \/>\n11:38 &#8211; The real formula because of which celebrity brands survive<br \/>\n12:21 &#8211; Conclusion<\/p>\n<p>_<\/p>\n<p>#celebrityfashion  #marketingstrategy #marketing #celebritystyle #celebritybusiness #marketingtips #businessstrategy #indianbrands #marketing #brandingstrategy #businessgrowth #casestudy #marketingcampaigns #business #anushkasharma #shahidkapoor #salmankhan #kritisanon #viratkohli #priyankachopra #hrithikroshan #ranveersingh #deepikapadukone #hyphen #wrogn #hrx #hrxbrand #katrinakaif #kaybeauty #beinghuman<br \/>\n<br \/><a href=\"https:\/\/www.youtube.com\/watch?v=ALqV4TJXiMk\">Video Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Check out Odoo: https:\/\/www.odoo.com\/r\/21l Why do some celebrity brands scale into \u20b91000+ crore businesses while others quietly shut down? And why do the same celebrities who are paid crores to promote other companies\u2019 products often struggle to sell their own? In this video, I decode the rise and fall of India\u2019s celebrity-led brands. From NUSH, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2108409,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25180],"tags":[],"class_list":["post-2108408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videos"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/10\/1761146419_maxresdefault.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2108408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2108408"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2108408\/revisions"}],"predecessor-version":[{"id":2108410,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2108408\/revisions\/2108410"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2108409"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2108408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2108408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2108408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}