{"id":2109291,"date":"2025-10-22T22:44:37","date_gmt":"2025-10-22T22:44:37","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2109291"},"modified":"2025-10-22T22:44:37","modified_gmt":"2025-10-22T22:44:37","slug":"youtube-paid-8-billion-to-music-industry-in-12-months-lyor-cohen","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/youtube-paid-8-billion-to-music-industry-in-12-months-lyor-cohen\/","title":{"rendered":"YouTube Paid $8 Billion to Music Industry in 12 Months: Lyor Cohen"},"content":{"rendered":"<p><\/p>\n<div>\n\t\t\t\t\t<!-- do not apply CSS styles to this element! --><\/p>\n<div class=\"pmc-paywall\">\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tYouTube paid more than $8 billion to the music business in the 12-month period of July 2024 to June 2025, <strong>Lyor Cohen<\/strong>, YouTube\u2019s global head of music, said Wednesday (Oct. 22) during a fireside chat with <em>Billboard<\/em> editor-in-chief <strong>Hannah Karp<\/strong> at Billboard Latin Music Week.<\/p>\n<div class=\"injected-related-story \/\/ lrv-u-align-items-center u-align-items-flex-start@mobile-max  lrv-u-background-color-grey-lightest  lrv-u-flex lrv-u-flex-direction-column@mobile-max u-width-710@desktop lrv-u-margin-lr-auto lrv-u-margin-tb-1 u-margin-b-250@mobile-max u-margin-t-275@mobile-max u-margin-t-250@desktop u-margin-b-250@desktop u-margin-lr-n1@mobile-max lrv-u-border-b-1 lrv-u-border-color-brand-secondary-dark lrv-u-border-t-1 lrv-u-padding-tb-1  lrv-u-padding-tb-1@mobile-max lrv-u-padding-r-1@mobile-max lrv-u-padding-l-00@mobile-max u-grid-gap-18@desktop u-grid-gap-0@mobile-max\">\n<h3 id=\"title-of-a-story\" class=\"c-title  a-article-related-module-title a-article-related-module-title--color-brand-primary a-font-accent-xl u-font-weight-800 u-letter-spacing-0179 u-line-height-normal lrv-u-color-grey-dark bb-pro-related-stories-label lrv-u-text-transform-uppercase\">\n<p>\t\t\t\t\tRelated\t\t<\/p>\n<\/h3>\n<div class=\"injected-related-story-wrapper lrv-u-flex lrv-u-justify-content-space-between  a-children-border-vertical a-children-border--grey a-children-border-width-050\">\n<div class=\"o-card  lrv-u-width-100p\">\n<div class=\"o-card__image-wrap lrv-u-flex-shrink-0 u-width-191 u-width-150@mobile-max\">\n<div class=\"c-lazy-image   lrv-u-margin-b-00@mobile-max u-width-130px@mobile-max lrv-u-margin-b-00@mobile-max\">\n\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.billboard.com\/music\/latin\/lyor-cohen-latin-music-global-potential-latin-music-week-1236092665\/\" class=\"c-lazy-image__link lrv-a-unstyle-link\"><\/p>\n<div class=\"a-crop-6x4 a-crop-3x2@mobile-max\">\n<p>\t\t\t\t\t\t<\/p><\/div>\n<p>\t\t\t<\/a>\n\t<\/div><\/div>\n<\/div><\/div>\n<\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe amount the music business receives from YouTube has doubled in just over three years. YouTube paid out <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/blog.youtube\/creator-and-artist-stories\/6-billion-paid-to-the-music-industry-in-12-months\/#:~:text=$6%20billion%20paid%20to%20the,powerful%20engine%20for%20the%20industry:\" rel=\"nofollow\" target=\"_blank\">$6 billion<\/a> to the music business \u2014 spanning record labels, music publishers and performance rights organizations \u2014 in the 12-month period ended June 2022. The $6 billion payout was a big leap from the <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/blog.youtube\/news-and-events\/4-billion-paid-music-industry\/\" rel=\"nofollow\" target=\"_blank\">$4 billion<\/a> YouTube paid music rights holders over a 12-month period just over a year earlier.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tYouTube doesn\u2019t reveal the number of standalone YouTube Music subscribers, but the company announced in March that it <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/blog.youtube\/inside-youtube\/20-years-125-million-subscribers-lyor-cohen\/\" rel=\"nofollow\" target=\"_blank\">surpassed 125 million global subscribers<\/a> to both YouTube Music and YouTube Premium, an ad-free version of the video service that includes access to YouTube Music. YouTube also offers a less expensive tier, Premium Lite, that provides ad-free viewing for everything except music videos on the YouTube video platform but excludes ad-free listening on YouTube Music. Royalties are also generated from free, ad-supported music video viewers that totaled 2 billion each month.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe platform has extended its dominance from the smartphone to larger screens. Since February, YouTube has topped Nielsen\u2019s rankings of share of Americans\u2019 TV viewing. In August, YouTube\u2019s 13.1% share was followed by Disney at 9.7%, Netflix at 8.7% and NBCUniversal at 7.6%.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tYou can read a full recap of Cohen\u2019s Latin Music Week conversation <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.billboard.com\/music\/latin\/lyor-cohen-latin-music-global-potential-latin-music-week-1236092665\/\">here<\/a>.<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/2HpFicp.png\" alt=\"Billboard VIP Pass\"\/><\/figure>\n<\/div><\/div>\n<div>\n<p>\t<a rel=\"nofollow\" target=\"_blank\" class=\"c-logo lrv-a-unstyle-link u-display-inline-flex lrv-u-width-100p  u-width-165 u-height-30 u-max-width-130px@mobile-max u-margin-t-040@mobile-maxlrv-u-flex-basis-100p@mobile-max lrv-u-justify-content-center@mobile-max\" href=\"https:\/\/www.billboard.com\/\" title=\"Billboard\"><br \/>\n\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_1\" data-name=\"Layer 1\" version=\"1.1\" viewbox=\"0 0 702.8 85.2\"><defs\/><path d=\"M63 84.2h19.2V26H63zM86.2 84.2h19.1v-81H86.2zM109.3 84.2h19.2v-81h-19.2zM334.8 32v-6h-19.2v58.3h19.2V56.5c0-7.1 3.7-11 10.5-11h2.3V25.4c-5.8.2-10 2-12.8 6.6M72.6 0c-6.1 0-11.1 5-11.1 11.1s5 11.1 11.1 11.1 11.1-5 11.1-11.1S78.8 0 72.6 0M292.5 30.4c-2.7-2.9-9-5.4-13.7-5.4-14.5 0-24.9 9.5-27.4 23.7-2.8-13.6-14.6-24.1-29.1-24.1s-26.6 10.6-29.2 24.5c-2.5-14.4-13.9-24-27.9-24s-9.5 1.1-13.3 3.7V3.2h-19.2v81.1h18.8V79c4.5 4.2 9.4 6.1 15.4 6.1 12.9 0 23.8-10.1 26.2-24.1 2.7 13.7 14.5 24.1 29.1 24.1s26-10.2 29-23.5c2.4 14.6 14 23.7 27.7 23.7s10-1.6 13.5-4.2v3.3h19.2V26.1h-19.2v4.3ZM163.1 66.5c-6.1 0-11.1-5-11.1-11.1s5-11.1 11.1-11.1 11.1 5 11.1 11.1-5 11.1-11.1 11.1m59.1-.9c-6.1 0-11.1-5-11.1-11.1s5-11.1 11.1-11.1 11.1 5 11.1 11.1-5 11.1-11.1 11.1m57.6.4c-6.1 0-11.1-5-11.1-11.1s5-11.1 11.1-11.1 11.1 5 11.1 11.1-5 11.1-11.1 11.1M390.1 3.1v25.7c-3.7-2.6-8.1-3.7-13.3-3.7-16 0-28.5 12.4-28.5 30.2S360.3 85 375 85s10.9-1.9 15.4-6.1v5.3h18.8V3.1H390Zm-11.3 63.3c-6.1 0-11.1-5-11.1-11.1s5-11.1 11.1-11.1 11.1 5 11.1 11.1-5 11.1-11.1 11.1M32.4 25.2c-5.2 0-9.5 1.1-13.3 3.7V3.2H0v81.1h18.8V79c4.5 4.2 9.4 6.1 15.4 6.1 14.6 0 26.7-12.9 26.7-29.7S48.4 25.2 32.4 25.2m-2 41.3c-6.1 0-11.1-5-11.1-11.1s5-11.1 11.1-11.1 11.1 5 11.1 11.1-5 11.1-11.1 11.1M702.8 83.2v-79H424v79.1h278.8ZM515.7 35.5c0 13.9-10.7 18.3-26 18.3h-25.6v16.4H442v-53h47.8c15.2 0 26 4.4 26 18.2Zm78.9 0c0 9.3-5.9 14.5-14.2 16.8l19.1 18h-28.1l-17-16.4h-11.3v16.4H521V17.2h47.8c15.2 0 26 4.4 26 18.2Zm92.3 8.3c0 18.2-18.3 27.8-44.2 27.8s-44.2-9.6-44.2-27.8c0-18.3 18.3-27.9 44.2-27.9s44.2 9.6 44.2 27.8Zm-22.8 0c0-9.3-9.9-13.9-21.4-13.9s-21.4 4.7-21.4 13.9 9.9 13.9 21.4 13.9 21.4-4.7 21.4-13.8Zm-92.3-8.3c0-3.3-2.4-5-7.4-5h-21.3v10.1h21.3c5.1 0 7.4-1.8 7.4-5.1m-78.9 0c0-3.3-2.4-5-7.4-5h-21.4v10.1h21.4c5 0 7.4-1.8 7.4-5.1\" class=\"cls-11\"\/><\/svg>\t\t<span class=\"lrv-a-screen-reader-only\"\/><br \/>\n\t<\/a><\/p>\n<p class=\"c-tagline  a-font-accent-l@desktop u-font-size-1205 a-font-accent-xs@mobile-max u-font-size-15@mobile-max u-line-height-22px@mobile-max lrv-u-text-align-center@mobile-max u-letter-spacing-0030@mobile-max lrv-u-padding-t-025 lrv-u-margin-a-00 u-padding-t-0125@mobile-max u-padding-b-0063@mobile-max lrv-u-color-grey-dark lrv-u-text-align-center@mobile-max\">Daily newsletters straight to your inbox<\/p>\n<p><a rel=\"nofollow\" target=\"_blank\" class=\"c-link  lrv-a-unstyle-button lrv-u-cursor-pointer lrv-u-display-inline-flex lrv-u-background-color-brand-primary lrv-u-background-color-grey-dark:hover lrv-u-color-grey-dark lrv-u-color-brand-primary:hover u-padding-lr-0.875 u-padding-tb-10 lrv-u-flex-shrink-0 u-align-items-center a-font-basic-fancy-xs u-margin-t-0.188 u-margin-b-0188 u-margin-b-040@mobile-max\" href=\"https:\/\/cloud.email.billboard.com\/signup\/\" rel=\"noopener noreferrer\"><br \/>\n\tSign Up<\/a>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.billboard.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>YouTube paid more than $8 billion to the music business in the 12-month period of July 2024 to June 2025, Lyor Cohen, YouTube\u2019s global head of music, said Wednesday (Oct. 22) during a fireside chat with Billboard editor-in-chief Hannah Karp at Billboard Latin Music Week. Related The amount the music business receives from YouTube has [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2109292,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[399292,373367,351953,23808,399421,23844,344776],"class_list":["post-2109291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-billboard-latin-music-week","tag-lyor-cohen","tag-royalties","tag-streaming","tag-streaming-royalties","tag-youtube","tag-youtube-music"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/10\/YouTube-Paid-8-Billion-to-Music-Industry-in-12-Months.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2109291","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2109291"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2109291\/revisions"}],"predecessor-version":[{"id":2109293,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2109291\/revisions\/2109293"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2109292"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2109291"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2109291"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2109291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}