{"id":2109585,"date":"2025-10-23T01:16:37","date_gmt":"2025-10-23T01:16:37","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2109585"},"modified":"2025-10-23T01:16:37","modified_gmt":"2025-10-23T01:16:37","slug":"diageo-could-sell-crown-royal-site","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/diageo-could-sell-crown-royal-site\/","title":{"rendered":"Diageo could sell Crown Royal site"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"standfirst u-standfirst\">Diageo has responded to rumours that buyers have emerged for its Crown Royal site earmarked for closure in Ontario, stating it has not received any credible offers.<\/p>\n<figure id=\"attachment_831645\" aria-describedby=\"caption-attachment-831645\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-831645 size-full\" src=\"https:\/\/www.thespiritsbusiness.com\/content\/uploads\/2024\/03\/Crown-Royal-Blackberry.jpg\" alt=\"Crown Royal Blackberry\" width=\"650\" height=\"410\" srcset=\"https:\/\/www.thespiritsbusiness.com\/content\/uploads\/2024\/03\/Crown-Royal-Blackberry.jpg 650w, https:\/\/www.thespiritsbusiness.com\/content\/uploads\/2024\/03\/Crown-Royal-Blackberry-640x404.jpg 640w\" sizes=\"(max-width: 650px) 100vw, 650px\"\/><figcaption id=\"caption-attachment-831645\" class=\"wp-caption-text\">Crown Royal is the world\u2019s biggest-selling Canadian whisky brand<\/figcaption><\/figure>\n<p>In August, Diageo announced <a target=\"_blank\" href=\"https:\/\/www.thespiritsbusiness.com\/2025\/08\/crown-royal-bottling-facility-to-close\/\">plans to shut its Crown Royal bottling facility<\/a> in Amherstburg, Ontario, putting 200 jobs at risk. The company intends to shift some of its bottling capabilities to sites in the US and its plant in Valleyfield, Quebec.<\/p>\n<p>Last week, reports emerged claiming there were three companies interested in taking over Diageo\u2019s Amherstburg site, based on a council meeting with the town\u2019s mayor, Michael Prue.<\/p>\n<p>One of these unnamed groups intends to produce alcohol at the site, Prue told reporters after the meeting.<\/p>\n<p>However, Diageo confirmed in a statement that it has not received any appropriate offers to buy the site. The company said it would not put the property up for sale until after its negotiations with trade union Unifor had ended.<\/p>\n<p>A Diageo spokesperson said: \u201cOur current focus is on engaging with the union and supporting our employees, and so we do not plan to list the property until after we have concluded negotiations with Unifor.<\/p>\n<p>\u201cHowever, if prior to that there were to be a potential purchaser with a credible plan to continue operating the facility as a going concern who committed upfront to retain unionised jobs, we would certainly engage in discussions. We have not yet been approached by any such party.\u201d<\/p>\n<p>Unifor national president Lana Payne said: \u201cOur goal is to make sure our members can keep their jobs making great Canadian whisky. We can\u2019t allow Diageo to shut down its Amherstburg plant, abandon 200 dedicated workers, and leave Ontario \u2013 home to one of its biggest customers, the LCBO [Liquor Control Board of Ontario] \u2013 simply to appease Donald Trump.<\/p>\n<p>\u201cIf there are potential buyers interested in operating in Amherstburg, there\u2019s plenty of space in this community, which has some of the highest unemployment in the country, for continued investment and good jobs.\u201d<\/p>\n<p><em>The Spirits Business<\/em> has contacted Prue\u2019s office for further comment.<\/p>\n<p>Diageo has faced backlash against its move to shut the site. Ontario premier Doug Ford <a target=\"_blank\" href=\"https:\/\/www.thespiritsbusiness.com\/2025\/09\/doug-ford-slams-diageo-over-crown-royal-closure\/\">threatened to \u201churt\u201d Diageo<\/a> and said he would delist Crown Royal whisky from LCBO stores if the closure happened.<\/p>\n<p>Unifor also <a target=\"_blank\" href=\"https:\/\/www.thespiritsbusiness.com\/2025\/09\/unifor-diageo-must-come-clean-over-crown-royal\/\">called on Diageo to \u201ccome clean\u201d<\/a> on how it plans to bottle Crown Royal and maintain its quality after the facility shuts.<\/p>\n<p>A Diageo spokesperson told\u00a0<em>The Spirits Business<\/em>\u00a0last month that most of Crown Royal\u2019s bottling for the US market would move to multiple Diageo facilities across the States, but it did not name the sites.<\/p>\n<p>Diageo has reiterated that Crown Royal whisky would \u201ccontinue to be mashed, distilled, blended and aged in Canada\u201d.<\/p>\n<p>Diageo continues to operate sites across the country, including the group\u2019s Canadian headquarters and warehouse operations in the Greater Toronto Area, and other bottling and distillation facilities in Gimli, Manitoba and Valleyfield.<\/p>\n<p><input id=\"daextam-post-id\" type=\"hidden\" value=\"898243\"\/><\/p>\n<p><strong>Related news<\/strong><\/p>\n<p>\n                                <a target=\"_blank\" href=\"https:\/\/www.thespiritsbusiness.com\/2025\/10\/diageo-sparks-debate-on-future-of-gtr\/\"><br \/>\n                                    Diageo sparks debate on future of GTR<br \/>\n                                <\/a>\n                            <\/p>\n<p>\n                                <a target=\"_blank\" href=\"https:\/\/www.thespiritsbusiness.com\/2025\/10\/claire-warner-departs-diageo\/\"><br \/>\n                                    Claire Warner departs Diageo<br \/>\n                                <\/a>\n                            <\/p>\n<p>\n                                <a target=\"_blank\" href=\"https:\/\/www.thespiritsbusiness.com\/2025\/10\/timmy-mallet-joins-diageos-mental-health-campaign-for-men\/\"><br \/>\n                                    Timmy Mallett joins Diageo&#8217;s mental health campaign for men<br \/>\n                                <\/a>\n                            <\/p>\n<\/p><\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.thespiritsbusiness.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Diageo has responded to rumours that buyers have emerged for its Crown Royal site earmarked for closure in Ontario, stating it has not received any credible offers. Crown Royal is the world\u2019s biggest-selling Canadian whisky brand In August, Diageo announced plans to shut its Crown Royal bottling facility in Amherstburg, Ontario, putting 200 jobs at [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2109586,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[43],"tags":[22762,357438,360728,360131],"class_list":["post-2109585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-royalty","tag-canada","tag-crown-royal","tag-diageo","tag-ontario"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/10\/Diageo-could-sell-Crown-Royal-site.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2109585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2109585"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2109585\/revisions"}],"predecessor-version":[{"id":2109587,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2109585\/revisions\/2109587"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2109586"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2109585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2109585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2109585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}