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Taylor Swift<\/a>\u2019s<\/strong> partnership with Disney is reportedly reshaping the streaming giant\u2019s business strategy. Sources reveal that the superstar\u2019s $100 million deal with the company is a driving factor behind Disney+\u2019s recent $3 monthly subscription increase. Insiders say executives are counting on Swift\u2019s immense popularity to attract millions of new subscribers and upgrades.<\/p>\n Taylor Swift will headline two major Disney+ releases on December 12: the six-part docuseries \u201cTaylor Swift | The Eras Tour | The End of an Era\u201d and the concert film \u201cThe Final Show,\u201d with two additional episodes set to release each week thereafter. Internally, Disney has already dubbed the date \u201cTaylor Swift Day\u201d as the company braces for record-breaking viewership.<\/p>\n The trailer suggests the documentary will give fans an intimate, behind-the-scenes look at Taylor Swift\u2019s Eras Tour from 2023\u20132024. The series will showcase performances, exclusive interviews, and never-before-seen footage of Taylor Swift, Travis Kelce<\/strong>, Sabrina Carpenter<\/strong> and others.<\/p>\n \u201cDisney\u2019s betting everything on Taylor,\u201d an industry insider told Rob Shuter\u2019s #ShuterScoop<\/a>. They added, \u201cThey know millions will subscribe or upgrade just to watch. She\u2019s driving numbers like Marvel used to.\u201d Executives anticipate a potential surge in traffic that could push servers to their limits, as fans flock to see behind-the-scenes footage from her $2 billion world tour, including \u201cThe Tortured Poets Department\u201d set.<\/p>\n One senior executive wittily said, \u201cShe\u2019s not just a pop star \u2014 she\u2019s an economy. Call it the Swift Effect. Even streaming prices rise when she\u2019s involved.\u201d Another insider adds, \u201cIt\u2019s simple math. Taylor Swift equals profit. No one else in entertainment has that kind of power.\u201d<\/p>\n Swift explained her decision to create the series on Instagram<\/a>, writing, \u201cIt was the End of an Era, and we knew it. We wanted to remember every moment leading up to the culmination of the most important and intense chapter of our lives. So we allowed filmmakers to capture this tour and all the stories woven throughout it as it wound down. And to film the final show in its entirety.\u201d<\/p>\n Originally reported by Khushali Srivastava on Reality Tea.<\/a><\/p>\n The post Taylor Swift Is an \u2018Economy,\u2019 Says Source Amid Disney Deal<\/a> appeared first on Mandatory<\/a>.<\/p>\n<\/div>\nTaylor Swift\u2019s Disney deal is changing things for the brand, says source<\/h2>\n