Madison Beer is kicking off a new era with the release of her latest single, \u201cbittersweet,\u201d which has quickly become one of her fastest-rising hits to date. The accompanying music video, written by Beer and co-directed with Iris Kim, is currently in the Top 10 trending music videos on YouTube, earning widespread praise from fans for its cinematic storytelling and emotional depth.<\/p>\n
The video opens with a breakup scene between Beer and actor Sean Kaufman (The Summer I Turned Pretty), before transforming into a celebration of self-liberation and a parade bursts into motion \u2014 symbolizing renewal after heartbreak. One fan wrote on YouTube, \u201cI need Madison\u2019s team to start promoting her like she deserves, my girl is so talented omggggg,\u201d while another noted the crossover appeal: \u201cThe Summer I Turned Pretty and Madison Beer cross paths HELLOO!!???? \ud83d\ude29\ud83d\ude29\ud83d\ude29\u201d<\/p>\n
Lyrically, \u201cbittersweet\u201d captures the tension between heartbreak and self-empowerment, as Beer sings,<\/p>\n
\u201cNow that it\u2019s over, you\u2019ll blame it all on me \/ I know I should be bitter, but baby, right now I\u2019m bittersweet.\u201d<\/p>\n
The song, which became Beer\u2019s fastest track to enter the Top 40 on U.S. pop radio, was also featured in her recent performance at the Victoria\u2019s Secret Fashion Show in New York City. The livestream of the show peaked at 2.5 million viewers during her set, propelling Beer to the #1 trending topic on X (formerly Twitter) worldwide.<\/p>\n
The momentum around \u201cbittersweet\u201d builds anticipation for Beer\u2019s next studio album, locket, due January 16, 2026, via RCA Records UK. Written and co-produced by Beer, the project features production from longtime collaborators One Love, LOSTBOY, and Leroy Clampitt, and includes her recent singles \u201cbittersweet\u201d and \u201cyes baby.\u201d<\/p>\n
According to Beer, the album\u2019s concept took shape early in the writing process. locket, she explained in the official announcement, represents a collection of memories and moments preserved in time \u2014 a personal mosaic of her artistic and emotional evolution.<\/p>\n
\u201cAfter writing the album, it feels like each song lives within this metaphorical locket for safekeeping,\u201d Beer said. \u201cEach album feels like an era, and once it\u2019s out in the world, the chapter for me \u2014 usually with what I wrote about \u2014 is closed.\u201d<\/p>\n
Showcasing her growth as a songwriter, singer, and producer, locket promises some of the most vocally dynamic and emotionally charged music of Beer\u2019s career.<\/p>\n
Fans on Genius have described \u201cbittersweet\u201d as a track that \u201cexpresses her conflicting feelings using the common phrase \u2018bittersweet,\u2019 as she feels both anger toward her ex-partner and freedom to find her own happiness.\u201d<\/p>\n
Following a trilogy of dance-pop releases this year \u2014 capped by her sleek single \u201cyes baby\u201d and its Aerin Moreno\u2013directed video \u2014 Beer continues to solidify her place as one of pop\u2019s most compelling and self-directed artists.<\/p>\n
Madison Beer\u2019s new album, locket, arrives January 16, 2026, via RCA Records UK. <\/p>\n
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