Meghan Markle has shared a short \u201csave the date\u201d video on Instagram, captioned \u201cSave The Date 10.28.25,\u201d hinting at an announcement linked to her lifestyle brand As Ever.<\/p>\n
The clip, posted on Thursday evening, showed the Duchess of Sussex walking through a sunlit orchard wearing a sleeveless black dress with a cream knit draped over her shoulders. <\/p>\n
She could be seen reaching up toward a tree branch before the screen faded to the As Ever logo, a palm tree flanked by two birds inside an octagon.<\/p>\n
This was followed by the words \u201cAs ever\u201d and \u201cSave the date October 28th.\u201d<\/p>\n<\/div>\n
The short film maintains the brand\u2019s familiar visual identity of natural light, soft focus and outdoor settings. <\/p>\n
The footage does not specify what the date refers to.<\/p>\n
However, it is expected to signal either a new product launch or a seasonal campaign.<\/p>\n
As Ever, which Meghan launched in April 2025, describes itself as a \u201ccurated lifestyle brand\u201d offering home and kitchen products.<\/p>\n<\/div>\n
Meghan Markle walks through orchard in cryptic video as Duchess issues ‘save the date’ message<\/p>\n
| <\/span><\/small><\/p>\n
INSTAGRAM \/ @MEGHAN<\/p>\n<\/div>\n
Its first collection included a pancake and cr\u00eape mix, shortbread cookie mix with flower sprinkles, raspberry and apricot spreads, orange blossom honey, lemon ginger tea and a Napa Valley ros\u00e9.<\/p>\n
The initial release sold out within hours, and restocks throughout the summer drew similar demand.<\/p>\n
The brand\u2019s wine range expanded in August with the release of the 2024 Napa Valley Ros\u00e9, described as a \u201clight, fruit-forward blend\u201d made in partnership with a Californian vineyard.<\/p>\n
Reports suggest further varieties may follow later this year.<\/p>\n<\/div>\n
![\"Meghan](\"https:\/\/www.gbnews.com\/media-library\/meghan-markle.jpg?id=61897686&width=1179&height=915&quality=85&coordinates=0%2C468%2C0%2C1173\")
<\/p>\nMeghan Markle’s brand, As Ever, could be seen on display<\/p>\n
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INSTAGRAM \/ @MEGHAN<\/p>\n<\/div>\n
As Ever\u2019s website and marketing focus on themes of simplicity and connection.<\/p>\n
It uses natural settings and handwritten script to promote what the brand calls \u201cmoments of shared joy.\u201d<\/p>\n
Meghan’s video, posted on Thursday, appears to continue that approach, mirroring the soft, rural imagery used in earlier campaigns.<\/p>\n
October\u2019s event or product reveal will mark the brand\u2019s first major update since the summer.<\/p>\n<\/div>\n
![\"Meghan](\"https:\/\/www.gbnews.com\/media-library\/meghan-markle.jpg?id=61897697&width=1179&height=1608&quality=85&coordinates=0%2C404%2C0%2C544\")
<\/p>\nMeghan Markle wearing a sleeveless black dress<\/p>\n
| <\/span><\/small><\/p>\n
INSTAGRAM \/ @MEGHAN<\/p>\n<\/div>\n
It follows a period of strong online engagement, with the official As Ever Instagram account now attracting 876,000 followers and regular reposts from lifestyle influencers.<\/p>\n
No further details have been released about what will happen on October 28.<\/p>\n
The teaser closes with Meghan walking away through the orchard as sunlight filters through the trees, a visual echo of the brand\u2019s message of continuity and calm.<\/p>\n<\/div>\n<\/div>\n
\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.gbnews.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Meghan Markle has shared a short \u201csave the date\u201d video on Instagram, captioned \u201cSave The Date 10.28.25,\u201d hinting at an announcement linked to her lifestyle brand As Ever. The clip, posted on Thursday evening, showed the Duchess of Sussex walking through a sunlit orchard wearing a sleeveless black dress with a cream knit draped over […]<\/p>\n","protected":false},"author":2,"featured_media":2111516,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[43],"tags":[23067,22701],"class_list":["post-2111515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-royalty","tag-meghan-markle","tag-royal"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/10\/Meghan-Markle-walks-through-orchard-in-cryptic-video-as-Duchess.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2111515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2111515"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2111515\/revisions"}],"predecessor-version":[{"id":2111517,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2111515\/revisions\/2111517"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2111516"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2111515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2111515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2111515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}