![\"'Advertising](\"https:\/\/static.toiimg.com\/thumb\/msid-124778047,imgsize-38164,width-400,resizemode-4\/amitabh-bachchan-and-piyush-pandey.jpg\")
<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\nPiyush Pandey, the legendary advertising icon, passed away at the age of 70. The Padma Shri awardee was suffering from an infection, and the last rites would be performed in Mumbai at 11 a.m. Tagged as the voice of Indian ads, he became one of the most important strategists in the market, making citizens remember both the tune and the brands. His vision created ads rooted in Indian culture, ranging from commercial names to significant campaigns like Polio. Moreover, Pandey even collaborated with celebrities, breaking the ground and creating a legacy. Here\u2019s a look at the renowned celebrities with whom Piyush Pandey collaborated. <\/p>\n During a critical challenge of Polio in the 1990s, Piyush Pandey opted for the firm voice of India\u2019s \u2018Angry Young Man,\u2019 Amitabh Bachchan, and created a sense of urgency to promote the vaccination. With the iconic tagline of \u2018Do Boond Zindagi Ke,\u2019 the ad played a greater role in making India polio-free. A couple of decades later, the iconic duo collaborated for state tourism, and the \u2018Khushboo Gujarat Ki\u2019 campaign with the tagline of \u2018Kuch din toh guzaaro Gujarat mai\u2019 flourished in the market, when Amitabh Bachchan was the brand ambassador and showcased various spots of the state. Recently, they shook hands again for a catchy jingle to promote a brand\u2019s waterproofing expertise.<\/p>\n In Piyush Pandey\u2019s first-ever ad for a detergent, Supriya Pathak was featured in the print media (newspapers). The actress showed that something was less, and the tagline said \u2018Sunlight ke daam itne, aur chamak dhup si.\u2019 <\/p>\n Yes, Piyush Pandey himself gave the idea and a voice-over for the famous paint brand \u201cHarr Ghar Kuch Kehta Hai\u201d campaign. With the focus on emotions, sentiments, and relatability, he created the initial ad. Later, many variations of the products featured Deepika Padukone<\/a>, Ranbir Kapoor<\/a>, Irrfan Khan<\/a>, and more.<\/p>\n Featuring the Captain Cool, Piyush Pandey collaborated with the cricketer for five sketches about a gaming platform. The campaign was themed as \u2018Game Badal Do,\u2019 and it indeed did in the market. The sketches revolved around Dhoni\u2019s skills and a method to challenge ourselves to achieve new heights.<\/div>\nAmitabh Bachchan<\/h2>\n<\/p>\n
Supriya Pathak<\/h2>\n<\/p>\n
When Piyush Pandey let his own voice to an ad<\/h2>\n<\/p>\n
M.S. Dhoni<\/h3>\n<\/p>\n