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Lisa Wilkinson<\/strong>, the former Director of Publicity at Sony Music Australia<\/strong>, has embarked on a new professional venture. Today, she\u2019s launched her own public relations agency, The Locker Room<\/strong>.<\/p>\n <\/div>\n Described as a \u201cdedicated publicity and entertainment hub,\u201d Wilkinson brings over a decade of experience to the table, with the newly-founded company specialising in tailored PR services for clients across music and sport.<\/p>\n <\/div>\n The project will find Wilkinson offering fresh PR campaigns that elevate artists and athletes, aiming to go beyond traditional media landscapes and opportunities.<\/p>\n <\/div>\n Wilkinson has more than 15 years of experience in entertainment PR and talent strategy. Within the music industry, which she\u2019s worked in since 2011, she\u2019s worked at Universal Music Australia<\/strong>, Warner Music Australia<\/strong>, and, most recently, served as Director of Publicity at Sony Music Australia. <\/p>\n <\/div>\n In addition to her work at home, Wilkinson has worked in artist management in London, helping shape the stories and careers of artists under the guidance of British manager Craig Logan<\/strong>.<\/p>\n <\/div>\n Throughout her career, Wilkinson has been instrumental in numerous publicity campaigns for artists across Australia and abroad, including country music icons Luke Combs<\/strong>, Kane Brown<\/strong>, and Troy Cassar-Daley<\/strong>; rapper Illy<\/strong>; pop star Dua Lipa<\/strong>; indie group COTERIE<\/strong>; and many others.<\/p>\n <\/div>\n Don’t miss a beat with our FREE daily newsletter<\/p>\n<\/p><\/div><\/div>\n \u201cAfter more than a decade in the industry, I wanted to create a space that champions both artists and athletes in their professional and personal endeavours,\u201d Wilkinson explained in a statement.<\/p>\n <\/div>\n She continued, \u201cThe Locker Room is a home for campaigns built on authenticity, creativity and a genuine respect for the people behind the stories.\u201d\u00a0<\/p>\n <\/div>\n Troy Cassar-Daley described Wilkinson as \u201cWithout a doubt one of the best promo people I\u2019ve come across in a long time.\u201d He also praised her passion, attention to detail, and imagination regarding opportunities, concluding: \u201cShe would be an incredible asset to any project she walked into, and an incredible human being to boot.\u201d<\/p>\n <\/div>\n Author, radio, and TV personality Ash London <\/strong>added, \u201c<\/em>Lisa is a very rare mix of kindness and kickass. Everyone in the industry knows that she is among the best of the best, and I count myself lucky to have worked alongside this absolute superstar.\u201d\u00a0<\/p>\n <\/div>\n To find out more about The Locker Room or secure opportunities with Wilkinson, head to her website<\/a> and check out her social media presence at @thelockerroomPR<\/a>.<\/p>\n <\/div><\/div>\n