artificial intelligence<\/a> can empower creators and act as a creative accelerator.\u00a0The division will look to hire and upskill writers, artists and filmmakers on next-generation storytelling techniques, \u201ccreating new roles instead of displacing them.\u201d<\/p>\n\n\tIt also set out a series of \u201cstrong fundamentals\u201d for Abundantia aiOn is being built on strong fundamentals. These comprise \u201chuman authorship first,\u201d partnerships with \u201ctop-of-the-line tech companies and platforms,\u201d leveraging\u00a0Abundantia\u2019s story-telling prowess, and new opportunities for talent. <\/p>\n
\n\tMalhotra, founder and CEO of\u00a0Abundantia, said:\u00a0\u201cAt\u00a0Abundantia, we\u2019ve always believed technology should amplify imagination, not replace it. With\u00a0Abundantia aiOn, we want storytellers to think beyond the possible and tell stories that are emotionally richer, visually bolder, and globally relevant. AI isn\u2019t here to replace creativity \u2013 it\u2019s here to magnify it.\u00a0<\/p>\n
\n\t\u201cThis is not about machines telling stories. We see\u00a0AI\u00a0as the ultimate collaborator and a creative ally that empowers human imagination.\u00a0We see AI as creative infrastructure \u2014 a force multiplier for human imagination.\u201d\u00a0<\/p>\n
\n\tAbundantia\u2019s slate currently comprises the likes of Subedaar<\/em>, an action drama directed by Suresh Triveni and fronted by Anil Kapoor; Daldal<\/em>, a Prime Video original series starring Bhumi Pednekar; an untitled comedy film featuring the likes of Madhuri Dixit,\u00a0Triptii\u00a0Dimri, Dharna Durga and Ravi\u00a0Kishan; and an untitled business drama series directed by Hansal Mehta.<\/p>\n\n\tFormer Viacom18 Motion Pictures COO Malhotra launched Abundantia 12 years ago, and has since been behind films such as Baby<\/em>, Airlift<\/em>, Toilet \u2013 Ek Prem Katha<\/em>, Shakuntala Devi<\/em>,\u00a0Sherni<\/em>,\u00a0and Chhorii<\/em> and Chhorii 2<\/em>. On the series from, it made Prime Video\u2019s Breathe<\/em>, which ran to three seasons and developed a cult following.\u00a0<\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source deadline.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"EXCLUSIVE: Vikram Malhotra\u2019s\u00a0Abundantia\u00a0Entertainment has launched an AI production division. Abundantia\u00a0aiOn will create films, series, characters and worlds by \u201ccombining world-class creative talent with cutting-edge AI platforms and tools across ideation, world-building, visual development and production.\u201d In effect, the unit will develop and produce content that\u2019s powered by AI. The first slate of projects from Abundantia\u2019s […]<\/p>\n","protected":false},"author":2,"featured_media":2117829,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[401829,344480],"class_list":["post-2117828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-abundantia-entertainment","tag-artificial-intelligence"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/10\/Breathe-Maker-Abundantia-Entertainment-Launches-AI-Production-Unit.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2117828","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2117828"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2117828\/revisions"}],"predecessor-version":[{"id":2117830,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2117828\/revisions\/2117830"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2117829"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2117828"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2117828"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2117828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}