{"id":2118218,"date":"2025-10-27T12:37:25","date_gmt":"2025-10-27T12:37:25","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2118218"},"modified":"2025-10-27T12:37:25","modified_gmt":"2025-10-27T12:37:25","slug":"atresmedia-sells-la-ruta-to-portugals-nos-as-the-spanish-networks-post-mipcom-deals-surge-exclusive","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/atresmedia-sells-la-ruta-to-portugals-nos-as-the-spanish-networks-post-mipcom-deals-surge-exclusive\/","title":{"rendered":"Atresmedia Sells \u2018La Ruta\u2019 to Portugal\u2019s NOS, as the Spanish Network\u2019s Post-Mipcom Deals Surge (EXCLUSIVE)"},"content":{"rendered":"<p><\/p>\n<div data-article-body=\"true\">\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Atresmedia Sales has sold both seasons of \u201cLa Ruta\u201d to Portuguese\u00a0pay TV operator NOS, expanding the global reach of the hit Spanish drama, as its second installment, \u201cLa Ruta. Vol. 2: Ibiza,\u201d bows Oct. 26 on Atresmedia\u2019s Atresplayer platform in Spain.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">NOS will first launch Season 1 of the series in Portugal as\u00a0Season 2\u00a0will follow in 2026.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\"><strong>More from Variety<\/strong><\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The Atresmedia-NOS pact\u00a0headlines a wave of post-Mipcom deals that further cements the Spanish company\u00a0standing as one of Europe\u2019s most active exporters of Spanish-language fiction content.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Beyond \u201cLa Ruta,\u201d Atresmedia has\u00a0secured the sale of\u00a0\u201cHonor,\u201d the Spanish redo of Showtime Hit legal-thriller\u00a0\u201cYour\u00a0Honor\u201d \u2013 in turn, based on the Israeli TV drama \u201cKvodo\u201d \u2013\u00a0to the U.K. via Global Series Network\u2019s Walter Presents and to Greece through Nova.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Meanwhile, \u201cAlba,\u201d toplining Elena Rivera and inspired by Turkish mega-hit \u201cFatmag\u00fcl,\u201d has expanded its roll-out to SIC (Portugal), Alpha (Greece) and Telma (the Balkans), as\u00a0period saga \u201cEntre Tierras,\u201d led by Megan Montaner (\u201cLa Caza\u201d), premieres in Finland on YLE.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">A 12th-century period drama, \u201cBeguinas,\u201d starring Amaia Aberasturi and Yon Gonz\u00e1lez, will air on NOS and Finland\u2019s YLE. Sci-fi thriller \u201cSantuario,\u201d led by Aura Garrido, also joins NOS\u2019\u00a0slate after its Baltic launch via TV3\/GO3 and platform TET.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Portuguese public broadcaster RTP continues to strengthen its partnership with Atresmedia, picking up its musical dramedy \u201cMariliendre,\u201d produced in collaboration with Javier Calvo and Javier Ambrosi\u2019s Madrid-based outfit\u00a0Suma Content.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">\u201cD\u00e9jate ver,\u201d the dramatic comedy created by \u00c1lvaro Carmona, addressing issues such as identity and emotional disconnection in today\u2019s world, \u201cDos a\u00f1os y un d\u00eda,\u201d a comedy starring Arturo Valls as a famous actor and presenter who ends up in jail, and sports biopic \u201cEl Gran Salto,\u201d have been\u00a0licensed to Greece\u2019s Nova.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Atresmedia also drew attention at Mipcom\u00a0when market analyst The Wit highlighted \u201cLas Hijas de la Criada\u201d and \u201cLa Encrucijada\u201d among most outstanding new dramas.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Adapted from Sonsoles \u00d3nega\u2019s 2023 Premio Planeta-winning novel, \u201cLas Hijas de la Criada\u201d premieres Nov. 30 on Atresplayer before its Antena 3 prime-time debut, while \u201cLa Encrucijada,\u201d co-produced with Secuoya Studios and Turkey\u2019s Ay Yapim, adapts\u00a0Turkish fiction \u201cBrave and Beautiful.\u201d<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\"><strong>\u201cLa Ruta. Vol. 2: Ibiza\u201d at Mostra de Val\u00e8ncia<\/strong><\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">A new episode of\u00a0\u201cLa Ruta\u201d\u00a0premiered last\u00a0week at Spain\u2019s\u00a0Mostra de Val\u00e8ncia \u2013 Cinema del Mediterrani, where audiences got an exclusive first look before Sunday\u2019s launch on Atresplayer.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Directed by Borja Soler and produced by Atresmedia with Rodrigo Sorogoyen-partnered Caballo Films, \u201cLa Ruta. Vol. 2: Ibiza\u201d spans two timelines \u2014 1996, when DJ Marc Rib\u00f3 (\u00c0lex Monner) spins at Amnesia, and 1972, when his parents lived on a freer-spirited Ibiza before dying in a plane crash.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">With those deals, Atresmedia continues\u00a0showing how local hits can translate into global successes \u2014 fuelling Spain\u2019s status as a relevant territory for scripted TV content.<\/p>\n<figure class=\"relative mb-4\">\n<div class=\"relative\"><button aria-label=\"View larger image\" class=\"group absolute bottom-3 right-3 size-10 md:size-[50px] lg:inset-0 lg:size-full lg:bg-transparent\" data-ylk=\"elm:expand;itc:1;sec:image-lightbox;slk:lightbox-open;\"><span class=\"absolute bottom-0 right-0 rounded-full bg-white p-3 opacity-100 shadow-elevation-3 transition-opacity duration-300 group-hover:block group-hover:opacity-100 md:p-[17px] lg:bottom-6 lg:right-6 lg:bg-white\/90 lg:p-5 lg:opacity-0 lg:shadow-none\"><svg viewbox=\"0 0 22 22\" aria-hidden=\"true\" class=\"size-4 lg:size-6\" width=\"22\" height=\"22\"><path d=\"M12.372.92c0-.506.41-.916.915-.916L21 0l-.004 7.712a.917.917 0 0 1-1.832 0V3.183l-6.827 6.828-1.349-1.348 6.828-6.828h-4.529a.915.915 0 0 1-.915-.915M1.835 17.816l6.828-6.828 1.349 1.349-6.829 6.827h4.529a.915.915 0 0 1 0 1.831L0 21l.004-7.713a.916.916 0 0 1 1.831 0z\"\/><\/svg><\/span><\/button><dialog aria-label=\"Modal Dialog\" aria-modal=\"true\" class=\"fixed inset-0 z-4 size-full max-h-none max-w-none bg-white hidden\"\/><\/div>\n<\/figure>\n<p class=\"mb-4 text-lg md:leading-8 break-words\"><strong>Best of Variety<\/strong><\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Sign up for <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/cloud.email.variety.com\/signup\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Variety's Newsletter;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">Variety&#8217;s Newsletter<\/a>. For the latest news, follow us on <a rel=\"nofollow\" target=\"_blank\" href=\"http:\/\/bit.ly\/31XsHSx\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Facebook;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">Facebook<\/a>, <a rel=\"nofollow\" target=\"_blank\" href=\"http:\/\/bit.ly\/2TkcoeG\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Twitter;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">Twitter<\/a>, and <a rel=\"nofollow\" target=\"_blank\" href=\"http:\/\/bit.ly\/2TntOHq\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Instagram;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">Instagram<\/a>.<\/p>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.yahoo.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Atresmedia Sales has sold both seasons of \u201cLa Ruta\u201d to Portuguese\u00a0pay TV operator NOS, expanding the global reach of the hit Spanish drama, as its second installment, \u201cLa Ruta. Vol. 2: Ibiza,\u201d bows Oct. 26 on Atresmedia\u2019s Atresplayer platform in Spain. NOS will first launch Season 1 of the series in Portugal as\u00a0Season 2\u00a0will follow [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2118219,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[360003,355829,339722,401917,401916,401915,345779],"class_list":["post-2118218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-atresmedia","tag-global-reach","tag-ibiza","tag-la-encrucijada","tag-la-ruta","tag-nos","tag-portugal"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/10\/Atresmedia-Sells-\u2018La-Ruta-to-Portugals-NOS-as-the-Spanish.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2118218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2118218"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2118218\/revisions"}],"predecessor-version":[{"id":2118220,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2118218\/revisions\/2118220"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2118219"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2118218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2118218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2118218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}