<\/p>\n
Imax and Cinemark have expanded their partnership with a new 17-theater deal unveiled on Monday.<\/p>\n
The latest agreement will see Cinemark add four new Imax screens with laser projection in the U.S. and look to another potential location with laser for South America. In addition, Cinemark will upgrade another 12 Imax locations with laser projection, and bring on three additional Imax 70mm film projection systems.<\/p>\n
More from The Hollywood Reporter<\/strong><\/p>\n The move is part of an industry-wide trend where exhibitors respond to the rise of event cinema \u2014 with upcoming Hollywood titles this year and next like Avatar: Fire and Ash<\/em>, Wicked: For Good<\/em>,\u00a0Zootopia 2<\/em>,\u00a0The Running Man<\/em>\u00a0and\u00a0Predator: Badlands<\/em> \u2014 by bolstering their Premium Large Format (PLF) strategy.<\/p>\n For example, Cinemark\u2019s planned three new Imax 70mm film projection systems are set to be operating before Christopher Nolan\u2019s\u00a0The Odyssey\u00a0<\/em>shot entirely with proprietary Imax cameras arrives in theaters July 17, 2026. If film viewers coming out of the pandemic keep leaving home for the local multiplex to see Hollywood tentpole releases, that could be a safe bet for Cinemark.<\/p>\n \u201cUpgrading our Imax locations to Imax with laser and activating additional 70mm film systems further expands and enhances the immersive options we off our guests. These upgrades reflect our commitment to delivering high-quality, differentiated experiences that drive greater value perception, loyalty, and frequency across all types of films,\u201d \u00a0Sean Gamble, Cinemark president and CEO, said in his own statement. <\/p>\n For Imax, major exhibitors expanding their PLF footprints for more assured and increased box office revenue has apparently spurred increased theater sales and installations. <\/p>\n \u201cThis represents an attractive return on investment opportunity as numerous large partners, including AMC, Wanda and Regal, are ramping up investment in Imax as they upgrade their complexes, including bringing Imax in to replace other premium formats as they look to capture more of the market share gains Imax is delivering through our film for Imax program and the exceptional slate ahead of us in 2026, 2027 and beyond,\u201d Imax CEO Rich Gelfond told Wall Street analysts on an Oct. 23 call after unveiling his third quarter<\/a> financial results.<\/p>\n The film technologies company is also touting its \u201cFilmed for Imax\u201d\u00a0program where it works with Hollywood filmmakers throughout their film\u2019s journey, from providing special cameras and other digital equipment to assisting with marketing.\u00a0The goal is delivering a movie that consumers feel compelled to see only on Imax screens.<\/p>\n The Filmed For Imax program comes as major exhibitors look to maximize digital and premium large formats as the reach of emerging formats like 4DX and Screen X expands. And mega circuits including AMC Theatres, Cinemark and Regal Cinemas all have their own individually branded PLFs, in addition to operating Imax screens.<\/p>\n Cinemark for its part is adding to its portfolio of PLF locations, which includes its own proprietary XD screens, and not replacing any with Imax screens. Wanda has been the biggest player to replace its own PLF locations with Imax systems. <\/p>\n Best of The Hollywood Reporter<\/strong><\/p>\n Sign up for THR’s Newsletter<\/a>. For the latest news, follow us on Facebook<\/a>, Twitter<\/a>, and Instagram<\/a>.<\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.yahoo.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Imax and Cinemark have expanded their partnership with a new 17-theater deal unveiled on Monday. The latest agreement will see Cinemark add four new Imax screens with laser projection in the U.S. and look to another potential location with laser for South America. In addition, Cinemark will upgrade another 12 Imax locations with laser projection, […]<\/p>\n","protected":false},"author":2,"featured_media":2118369,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[375656,402028,341400,402027,402029,402030,31190],"class_list":["post-2118368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-cinemark","tag-film-projection-systems","tag-imax","tag-imax-locations","tag-laser-projection","tag-plf","tag-the-hollywood-reporter"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/10\/Cinemark-Signs-17-Theater-Imax-Deal-in-Latest-Premium-Play.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2118368","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2118368"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2118368\/revisions"}],"predecessor-version":[{"id":2118370,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2118368\/revisions\/2118370"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2118369"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2118368"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2118368"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2118368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}