the Kansas City\u2019s future ballpark<\/a> and the mixed-use development surrounding it. The team\u2019s lease at Kaufman Stadium expires at the end of the 2030 season. <\/p>\nSherman has been heavily involved in the team\u2019s search for its next ballpark location, with the Royals exploring options in Missouri and Kansas. Like many MLB teams, the Royals also desire a mixed-use development like The Battery in Atlanta to generate additional revenue.<\/p>\n
Maxey looks forward to the challenge of transitioning venues. <\/p>\n
\u201cYou just rarely in your career have an opportunity to be part of something like this,\u201d Maxey said. \u201cI\u2019ve been planning for this and thinking about the ways to integrate our partners and our community into what we do and what we create, there\u2019s no doubt about it, and that\u2019s the most exciting part for me.\u201d <\/p>\n
Maxey did not know Royals Chairman & CEO John Sherman <\/b>before the hiring process began, but \u201chis vision for the stability of the franchise and some of his plans that are going to follow to create that were truly inspiring.\u201d <\/p>\n
John Sherman explained why Maxey\u2019s hire was important. <\/p>\n
\u201cCullen\u2019s proven leadership and relevant experience will fit the organization strategically, operationally and culturally,\u201d John Sherman said. \u201cThis also allows Brooks to focus on our next home and the surrounding mixed-use development that will help define our future. I\u2019m grateful for Cullen\u2019s trust and confidence, and know that along with what JJ Picollo<\/b> is building in baseball operations the Royals are moving in the right direction.\u201d<\/p>\n
With Maxey at the helm, Arizona\u2019s Corporate Partnerships team achieved revenue growth in 14 straight seasons prior to the pandemic. And that continued post-COVID, including an all-time high achieved in 2025. <\/p>\n
The D-backs also secured their first jersey patch sponsorship with Avnet in 2023, which was done in-house. They also went under MLB\u2019s TV umbrella that same year. The new structure, which includes, linear and over-the-air broadcasts and direct-to-consumer streaming, more than doubled local viewership and attracted over 50,000 subscribers. <\/p>\n
Maxey\u2019s other successes as a member of the Senior Leadership Team including the retail sportsbook and online sports betting sponsorship with Caesars Entertainment, Arizona Diamondbacks Events & Entertainment, the Legends Entertainment District and restaurant and health club business sponsorships. <\/p>\n
\u201cIt\u2019s been a little nerve-racking, that combination of excitement and then the feelings and emotions that are involved with leaving what I\u2019ve been part of building,\u201d Maxey said. <\/p>\n
Elevate did the search. <\/p>\n<\/div>\n
\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.sportsbusinessjournal.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"The Royals have hired longtime Diamondbacks exec Cullen Maxey as their president of business operations. Maxey will start on Nov. 10 and oversee all departments except for baseball operations. \u201cI really never dreamed of a more perfect fit,\u201d Maxey told SBJ Monday. Maxey, who held a dual role in Arizona as EVP\/Business Operations and Chief […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[43],"tags":[21849,25866],"class_list":["post-2119041","post","type-post","status-publish","format-standard","hentry","category-royalty","tag-baseball","tag-mlb"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2119041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2119041"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2119041\/revisions"}],"predecessor-version":[{"id":2119042,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2119041\/revisions\/2119042"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2119041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2119041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2119041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}