on October 21, 2025, Netflix co-CEO and president Gregory K. Peters said the company remains committed to its video game division but will be adopting a “less is more” strategy moving forward.\u00a0<\/span><\/p>\n“We’ve been building a ton of foundations for the last few years, things like the ability just to develop games, to get those games on to service, connect games with players, give them a high-quality experience,” said Peters.\u00a0<\/span><\/p>\n“And going forward, we’re building on top of that foundation, but focusing on offering more high-quality games and few key genres and targeting the right cohort of users. So this is a less\u2014is more strategy on a few identified verticals.”<\/span><\/p>\nPeters explained Netflix is keen to introduce “special engaging party games” that can be played by entire families on the television while using their smartphones as controllers.\u00a0<\/span><\/p>\n“The part that I like most about this is these games are super easy to access. It’s just like our series and films, you scroll the Games tab, you pick whatever you want, click it and you’re in. You don’t need a special controller. That’s key to this access,” he added.\u00a0<\/span><\/p>\nRelated:<\/span>EA signs new generative AI partnership and claims the tech will become a ‘trusted ally’<\/a><\/p>\nPeters said Netflix will be investing “judiciously” in its video game business to achieve its goals.\u00a0<\/span><\/p>\n<\/div>\n