Locket<\/a>, the photo-sharing app that allows users to share images with friends that are then displayed on their home screens as widgets, wants to stay on your radar, and it\u2019s enlisting the help of celebrities.<\/p>\n When it launched in 2022, Locket emerged as a competitor to BeReal, offering a more authentic way to connect with others. The app places a widget on iPhone home screens that updates with the latest pictures added by friends. Users can select up to 20 close friends, creating an intimate space to share unfiltered selfies and updates on their lives.<\/p>\n The app claims to have over 80 million total downloads and more than 9 million daily active users, and its users have shared more than 10 billion photos to date. Notably, the company also shared with TechCrunch that it achieved profitability in 2024, a significant accomplishment given its relatively modest fundraising efforts of just $12.5 million<\/a>.<\/p>\n To drive additional growth, Locket has been quietly testing a feature called \u201cCelebrity Lockets\u201d for the past six months, which the app officially announced on Wednesday.\u00a0<\/p>\n Celebrity Lockets mostly focuses on music artists, letting them engage with fans by sharing details about upcoming shows, new album releases, and other news. Locket has already tested this feature with Suki Waterhouse<\/a> and JVKE<\/a>, with more artists to be announced soon.<\/p>\n To use the feature, celebrities can share a link on their social media platforms, or fans can look them up in the app to add them, and they can then send photos directly to their fans\u2019 home screens.<\/p>\n \u201cWith posts going straight to fans\u2019 home screens, it offers the kind of immediacy and intimacy that other platforms can\u2019t replicate, turning passive followers into active participants,\u201d founder Matt Moss told TechCrunch.\u00a0<\/p>\n Techcrunch event<\/p>\n \n\t\t\t\t\t\t\t\t\tSan Francisco<\/span> Locket allows artists to choose a number of fans to connect with, ranging from 1,000 to 15,000 slots. For instance, Suki has 5,000 fans on the app and has helped Locket attract hundreds of new members. According to the company, 17% of these 5,000 fans were new to Locket.<\/p>\n \u201cFans feel special knowing they\u2019re one of just a few thousand rather than just another follower. This also preserves the same intimacy and brand of Locket as a product today\u00a0\u2026 We knew our community used Locket to share music with their friends, so being able to also connect with their favorite artists is a natural evolution for the platform,\u201d Moss said.<\/p>\n Although Moss says the feedback from testers has been good, it\u2019s unclear whether this will help Locket grow its user numbers. BeReal tried something similar with a feature called \u201cRealPeople<\/a>,\u201d but the reception wasn\u2019t entirely positive, with some<\/a> people<\/a> saying that they preferred the anti-social media app as a way to escape from celebrities.<\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source techcrunch.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Locket, the photo-sharing app that allows users to share images with friends that are then displayed on their home screens as widgets, wants to stay on your radar, and it\u2019s enlisting the help of celebrities. When it launched in 2022, Locket emerged as a competitor to BeReal, offering a more authentic way to connect with […]<\/p>\n","protected":false},"author":2,"featured_media":2120212,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25173],"tags":[402477,402478,399339],"class_list":["post-2120211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artists","tag-android-apps","tag-ios-apps","tag-locket"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/10\/Photo-sharing-app-Locket-is-banking-on-a-new-celebrity-focused-feature.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2120211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2120211"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2120211\/revisions"}],"predecessor-version":[{"id":2120213,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2120211\/revisions\/2120213"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2120212"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2120211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2120211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2120211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/techcrunch.com\/wp-content\/uploads\/2025\/08\/widget-jvke.png?w=330\")
Image Credits:<\/strong>Locket<\/span><\/p>\n
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\n\t\t\t\t\t\t\t\t\t\t\t\t\tOctober 27-29, 2025<\/span>\n\t\t\t\t\t\t\t<\/p>\n<\/p><\/div><\/div>\n<\/div>\n