{"id":2122097,"date":"2025-10-29T07:15:11","date_gmt":"2025-10-29T07:15:11","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2122097"},"modified":"2025-10-29T07:15:11","modified_gmt":"2025-10-29T07:15:11","slug":"tom-daley-banned-from-wearing-own-knitwear-brand-on-celebrity-traitors","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/tom-daley-banned-from-wearing-own-knitwear-brand-on-celebrity-traitors\/","title":{"rendered":"Tom Daley banned from wearing own knitwear brand on Celebrity Traitors"},"content":{"rendered":"

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Tom Daley<\/a> was banned from wearing his own knitwear brand while on The Celebrity Traitors<\/a>.<\/p>\n

The Olympic gold medallist, 31, has revealed that the act of self-promotion was prohibited while filming for the BBC\u2019s popular Traitors spin-off show in the Scottish Highlands.<\/p>\n

The former diving champion is a well-known knitting enthusiast and author of knitting and crochet book, Made with Love.<\/p>\n

On the show, he wore a range of chunky knits, a look that has become his signature since he took up the hobby during the pandemic.<\/p>\n

Daley told the Radio Times<\/a>, however, that the BBC wouldn\u2019t allow him to sport his own while on air.<\/p>\n

But this did not stop him from keeping up with the pastime while filming for the Bafta-winning game show, which has become the broadcaster\u2019s most-watched reality programme.<\/p>\n

\u2018I was just knitting, knitting, knitting\u2019<\/h2>\n

\u201cAny time I was in the hotel, I was just knitting, knitting, knitting,\u201d Daley said.<\/p>\n

\u201cYou get your phone taken off you, you can\u2019t talk to anyone, you\u2019re just in your room, so I was very glad I had knitting because I think lots of people were bored.\u201d<\/p>\n

The show requires that contestants cannot speak with one another between filming or talk about the game with anyone outside of filming hours. There is understood to only be a production phone available for the occasional chaperoned call back home.<\/p>\n

While some of the celebrity contestants were keen to do a knitting lesson in their \u201cdowntime\u201d, Daley said they \u201cnever quite got around to it\u201d.<\/p>\n

The Olympian said his eldest son, seven-year-old Robbie, is a \u201chuge fan\u201d of the show.<\/p>\n

Meanwhile, Daley will be back on screen next month as the presenter of Channel 4\u2019s reality series Game of Wool, which aims to find Britain\u2019s best amateur knitter.<\/p>\n

He said he hopes the show will challenge the sexist and ageist cliches about the hobby, explaining: \u201cIt shouldn\u2019t be boxed into a certain group of people. I think that\u2019s what this show will prove.\u201d<\/p>\n

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