{"id":2122692,"date":"2025-10-29T14:18:09","date_gmt":"2025-10-29T14:18:09","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2122692"},"modified":"2025-10-29T14:18:09","modified_gmt":"2025-10-29T14:18:09","slug":"fox-invests-in-tom-bradys-company-and-studio-shadow-lion","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/fox-invests-in-tom-bradys-company-and-studio-shadow-lion\/","title":{"rendered":"Fox Invests in Tom Brady’s Company and Studio Shadow Lion"},"content":{"rendered":"

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\n\tFox Corp<\/a>. is getting into business with one of its star sports talents, The Hollywood Reporter<\/em> has learned.<\/p>\n

\n\tFox Sports<\/a> is making a strategic investment in Shadow Lion, the entertainment and marketing studio co-founded by Tom Brady<\/a>, Fox\u2019s lead NFL analyst. Shadow Lion and Fox will develop original series, films, event programming and digital content that sit at the intersection of sports and culture.<\/p>\n

\n\t\u201cIt\u2019s extending this Fox Sports experience beyond just NFL games on Sunday,\u201d Brady tells THR<\/em> in an interview. \u201cHow do we branch out and continue to tell stories year round and develop original content, original series, things that are behind the scenes that everybody wants to see. You find different partnerships with different athletes, different brands, I think it\u2019s just exponential growth. And I\u2019m so excited to have all these things happen in one place.\u201d<\/p>\n

\n\tFinancial terms of the deal were not disclosed, but Fox Sports CEO and executive producer Eric Shanks says the company is investing \u201cfor the long term.\u201d<\/p>\n

\n\t\u201cOnce we met them, it became pretty clear that a partnership with Shadow Lion and Tom could Give Fox Sports, I think, a different gear, a new gear, and as time went on, it became a natural conversation and investment for the long term,\u201d Shanks says.<\/p>\n

\n\tFox, it should be noted, has made strategic investments in the past. Over the summer, Fox Sports made a large investment <\/a>in Penske Entertainment, the owner of Indycar and the Indianapolis Motor Speedway, and this year it acquired stakes in the vertical video firm Holywater and BJ Novak\u2019s food company Chain. It has also entered into business with star talent, such as its joint venture with Gordon Ramsey, Studio Ramsey Global. But in each case, the company is thinking long-term.<\/p>\n

\n\t\u201cWe\u2019re not necessarily private equity, just looking for deal flow,\u201d Shanks says.<\/p>\n

\n\t\u201cI think a lot of it is just shared values and shared principles,\u201d Brady says. \u201cI think if you look at Fox and that culture of people, and the amazing energy from the top, from Lachlan [Murdoch] and Eric Shanks, who I work with, and [Fox Sports executive producer and president of production] Brad Zager, all the incredible passion they have for telling stories, we do it every weekend. And then I look at Shadow Lion, they\u2019ve got just incredible drive to succeed.\u201d<\/p>\n

\n\t\u201cI see this as kind of a new chapter for us and for the business as we expand to produce more longer form and continue to produce digital and short form content, continue to be talent-led in a lot of the things that we do, and now have a really great partner in Fox who\u2019s eager to distribute great content, to maintain the premium experience that they\u2019ve developed for sports fans,\u201d says Gilad Haas, the co-founder of Shadow Lion.<\/p>\n

\n\tThe first project post-investment will be a docuseries about the University of Michigan football program (which counts Brady as an alumnus). Brady and former Michigan coach (and current Los Angeles Chargers coach) Jim Harbaugh will executive produce, with Brady likely to appear on camera in some capacity as well, according to Haas.<\/p>\n

\n\t\u201cIt was a huge moment in my life, my career there,\u201d Brady says. \u201cBeing in Ann Arbor and seeing the program and seeing what coach Harbaugh built felt like the perfect way to start the collaboration.\u201d<\/p>\n

\n\tShadow Lion will also open an office on the Fox lot in Los Angeles, where newly-hired<\/a> head of content Philip Byron will work from. The studio operates at the intersection of entertainment and marketing, playing in both sandboxes, depending on the project.<\/p>\n

\n\t\u201cKnowing how much we want to produce with Fox, a lot of that being entertainment-driven, it made sense for us to have more proximity to what they\u2019re doing day to day,\u201d Haas says.<\/p>\n

\n\tUltimately, Shadow Lion wants to get bigger, expanding not only its branded content and marketing business but also its entertainment production, including projects that don\u2019t have a direct connection to Brady.<\/p>\n

\n\t\u201cWe have a lot of plans, and ambitious plans for growth, and how we tell these stories, and how we build something that both benefits Tom, but can also grow beyond him,\u201d Haas says.<\/p>\n

\n\tFox and Shadow Lion are also set to work together on next year\u2019s Fanatics Flag Football Classic, which will be held in Saudi Arabia and will air on Fox. Brady is planning to play in that event alongside other NFL and celebrity stars.<\/p>\n

\n\tFox, meanwhile is betting that it can tap into Shadow Lion\u2019s branded expertise<\/p>\n

\n\t\u201cIt\u2019s not just the Tom content company,\u201d Shanks says. \u201cI think when you look at the number of brands that they activate through storytelling, actually shooting commercials for brands, activating digitally, as well as some of the longform storytelling like the Michigan doc, as well as some shortform storytelling, I think those are the gears that we think can be beneficial to Fox. In return, our relationship with brands, and having a new outlet for our brand partnerships to easily be able to take them to Shadow Lion is something that we find really attractive, and I think brands will as well.\u201d<\/p>\n

\n\t\u201cFox has obviously tremendous infrastructure and reach. They have massive scale,\u201d Brady says. \u201cAnd then you have Shadow Lion, which provides its own unique creativity \u2026 we\u2019re in such a world of entertainment now, and I think Shadow Lion continues to capture that.\u201d<\/p>\n<\/div>\n

\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n

\u2018 Some details of this article were extracted from the following source www.hollywoodreporter.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Fox Corp. is getting into business with one of its star sports talents, The Hollywood Reporter has learned. Fox Sports is making a strategic investment in Shadow Lion, the entertainment and marketing studio co-founded by Tom Brady, Fox\u2019s lead NFL analyst. Shadow Lion and Fox will develop original series, films, event programming and digital content […]<\/p>\n","protected":false},"author":2,"featured_media":2122693,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[361421,309383,364589,308325],"class_list":["post-2122692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-advertising","tag-fox-corp","tag-fox-sports","tag-tom-brady"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/10\/Fox-Invests-in-Tom-Bradys-Company-and-Studio-Shadow-Lion.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2122692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2122692"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2122692\/revisions"}],"predecessor-version":[{"id":2122694,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2122692\/revisions\/2122694"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2122693"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2122692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2122692"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2122692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}