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For years, it\u2019s been Netflix and Chill, but it\u2019s increasingly becoming Netflix and Party.<\/p>\n
On Halloween on Friday, Netflix is again releasing a Sing-a-Long version of its mega-hit \u201cKPop Demon Hunters\u201d into theaters, encouraging costumes and trying to get even more fans out of the house by expanding to more territories and theaters. It\u2019s a repeat of an event Netflix staged in August that managed to bring in a box office-topping $19.2 million<\/a>. And following a trailer on Thursday<\/a>, Netflix will screen its finale of \u201cStranger Things\u201d in theaters on New Year\u2019s Eve and New Year\u2019s Day.<\/p>\n More from IndieWire<\/strong><\/p>\n It\u2019s attracted a ton of speculation that maybe, just maybe, Netflix is finally softening its stance on putting movies into theaters. Even though Netflix keeps telling you, no and please, for the love of God, stop asking.<\/p>\n \u201cThere\u2019s no change in the strategy. Our strategy is to give our members exclusive first-run movies on Sure, Ted, but what do you really<\/em> think about theaters?<\/p>\n \u201cBehaviors evolve. Consumer behavior changes. I do think there\u2019s something very special about it, but thank God it\u2019s not the only way I can see a movie,\u201d Sarandos said on a podcast in February<\/a>.<\/p>\n But really<\/em>? Still not sure I believe you.<\/p>\n \u201cI believe it\u2019s an outmoded idea, for most people, not for everybody,\u201d he said again in April.<\/p>\n Fine, but Netflix said it would never have ads until it did, that it would never have sports until it did, and that it would never have live stand-up specials or password sharing crackdowns or stop telling us how many subscribers it had or in-person theme parks that inherently get you away from watching Netflix\u2026 all until it did.<\/p>\n
Netflix,\u201d Netflix Co-CEO Ted Sarandos said just last week during earnings. \u201cWe occasionally release certain films in theaters for our fans like we did with \u2018KPop Demon Hunters,\u2019 or as part of our launch strategy, publicity, marketing, qualification, all those things, and we\u2019ll continue to do that.\u201d<\/p>\n