{"id":2127811,"date":"2025-10-31T21:31:28","date_gmt":"2025-10-31T21:31:28","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2127811"},"modified":"2025-10-31T21:31:28","modified_gmt":"2025-10-31T21:31:28","slug":"mob-entertainment-theoryverse-launch-poppy-playtime-apparel","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/mob-entertainment-theoryverse-launch-poppy-playtime-apparel\/","title":{"rendered":"Mob Entertainment, TheoryVerse Launch \u2018Poppy Playtime\u2019 Apparel"},"content":{"rendered":"

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Mob Entertainment<\/a>\u00a0partners with lifestyle brand TheoryVerse to bring Poppy Playtime to the apparel industry. Combining horror with fashion, the TheoryVerse x\u00a0Poppy Playtime<\/a>\u00a0collection takes inspiration from the video\u00a0game\u2019s\u00a0Smiling Critters characters.\u00a0\u00a0<\/p>\n

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\u201cCollaborating with Mob Entertainment has been an exciting opportunity to merge the thrill of\u00a0Poppy Playtime<\/em>\u00a0with the creativity of our gamer take on streetwear,\u201d says Anthony Smith, Head of Commerce at Lunar X. Lunax X owns TheoryVerse \u201cOur goal was to design pieces that fans can wear as both fashion and fandom that were playful, mysterious, and full of hidden surprises.\u201d<\/p>\n

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This apparel line brings playful horror to the fashion world with five pieces inspired by gaming. Each item captures the essence of the Smiling Critters characters, including CatNap, DogDay, Bobby BearHug, Hoppy Hopscotch, and more. Consumers can wear their favorite video game characters with the\u00a0collection\u2019s\u00a0shirts, sweatpants, and outerwear.\u00a0<\/p>\n

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\u201cThis collaboration reflects a larger shift in entertainment where digital IP doesn\u2019t stop at the screen,\u201d says Tobias Hoss, SVP of Operations at Lunar X. \u201cBy translating the world of Poppy Playtime into fashion, we\u2019re turning audience engagement into brand equity and showing how creator-driven franchises can thrive across content, commerce, and culture.\u201d<\/p>\n

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One of the\u00a0collection\u2019s\u00a0standout pieces is the Poppy Playtime Theorist Arcade Hoodie. This ultra-soft fleece features graphics of the Smiling Critters, a TPU lemon bubble patch on the hood, and a hidden message on the neck tape.\u00a0<\/p>\n

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\u201cThis collaboration captures the creativity and playful eeriness that\u00a0Poppy Playtime<\/em>\u00a0fans love,\u201d says Zach Belanger, co-founder and CEO of Mob Entertainment. \u201cTheoryVerse brought an incredible fashion lens to our world, and we\u2019re excited to see fans wear their favorite characters in style.\u201d<\/p>\n

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Poppy Playtime Theorist Arcade Hoodie | Source: TheoryVerse<\/p>\n<\/p><\/div><\/div>\n

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Poppy Playtime TV Pixel Charm Shirt | Source: TheoryVerse<\/p>\n<\/p><\/div><\/div>\n

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Poppy Playtime TV Pixel Charm Sweatpants | Source: TheoryVerse<\/p>\n<\/p><\/div><\/div>\n

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Poppy Playtime TV Pixel Denim Jacket | Source: TheoryVerse<\/p>\n<\/p><\/div><\/div>\n

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Poppy Playtime TV UV Reactive Secret Shirt | Source: TheoryVerse<\/p>\n<\/p><\/div><\/div>\n

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Poppy Playtime TV Fan Kit | Source: TheoryVerse<\/p>\n<\/p><\/div><\/div>\n

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The TheoryVerse x Poppy Playtime collection also features an accessory set inspired by the\u00a0video game<\/a>\u00a0series. The Poppy Playtime TV Fan Kit comes with three Smiling Critters pieces, including a DogDay shoe charm, a CatNap enamel pin, and a keychain.\u00a0<\/p>\n

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When consumers purchase an item from the collection, they receive a free Huggy Wuggy sticker. The TheoryVerse x Poppy Playtime Collection is now available exclusively at\u00a0theoryverse.com<\/a>.<\/p>\n

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THEORYVERSE X POPPY PLAYTIME COLLECTION<\/h2>\n

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This six-piece collection features apparel and accessories inspired by the video game series\u00a0Poppy Playtime. This line features shirts, sweatpants, outerwear, and a fan kit.\u00a0<\/p>\n

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\n\t\t\t\t\t\t\t\t\tThe Toy Book\t\t\t\t\t\t\t\t\tparticipates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/p>\n

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\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n

\u2018 Some details of this article were extracted from the following source toybook.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Mob Entertainment\u00a0partners with lifestyle brand TheoryVerse to bring Poppy Playtime to the apparel industry. Combining horror with fashion, the TheoryVerse x\u00a0Poppy Playtime\u00a0collection takes inspiration from the video\u00a0game\u2019s\u00a0Smiling Critters characters.\u00a0\u00a0 \u201cCollaborating with Mob Entertainment has been an exciting opportunity to merge the thrill of\u00a0Poppy Playtime\u00a0with the creativity of our gamer take on streetwear,\u201d says Anthony Smith, […]<\/p>\n","protected":false},"author":2,"featured_media":2127812,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[404403,325173,404404,394302,404405,404406,404407],"class_list":["post-2127811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-anthony-smith","tag-licensing","tag-lunar-x","tag-mob-entertainment","tag-poppy-playtime","tag-theoryverse","tag-tobias-hoss"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/10\/Mob-Entertainment-TheoryVerse-Launch-\u2018Poppy-Playtime-Apparel.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2127811","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2127811"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2127811\/revisions"}],"predecessor-version":[{"id":2127813,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2127811\/revisions\/2127813"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2127812"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2127811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2127811"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2127811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}