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Gaming icons collab to create a frightfully phenomenal fashion collection created by gamers, for gamers<\/i> <\/p>\n
LOS ANGELES<\/span>, Oct. 31, 2025<\/span> \/PRNewswire\/ —\u00a0Mob Entertainment<\/a>, the studio behind the hit horror franchise Poppy Playtime<\/i>, has partnered with lifestyle brand TheoryVerse<\/a>\u00a0to launch the first TheoryVerse x Poppy Playtime<\/i> apparel collection. Inspired by The Smiling Critters<\/i>, the collection combines nostalgic design and playful horror in fashion form.<\/p>\n “This collaboration captures the creativity and playful eeriness that Poppy Playtime<\/i> fans love,” said Zach Belanger, co-founder and CEO of Mob Entertainment. “TheoryVerse brought an incredible fashion lens to our world, and we’re excited to see fans wear their favorite characters in style.”<\/p>\n The collaboration fuses Mob Entertainment’s storytelling expertise with TheoryVerse’s innovative approach to gaming-inspired apparel. Each piece was designed to capture the essence of The Smiling Critters while introducing subtle details and hidden elements that reward fans for their curiosity; just like in the game itself. The result is a line that celebrates both creativity and community, inviting players to showcase their fandom beyond the screen.<\/p>\n “This collaboration reflects a larger shift in entertainment where digital IP doesn’t stop at the screen,” said Tobias Hoss, SVP of Operations at Lunar X. “By translating the world of Poppy Playtime into fashion, we’re turning audience engagement into brand equity and showing how creator-driven franchises can thrive across content, commerce, and culture.”<\/p>\n The line includes:<\/p>\n All orders come with a free Huggy Wuggy sticker.<\/p>\n “Collaborating with Mob Entertainment has been an exciting opportunity to merge the thrill of Poppy Playtime<\/i> with the creativity of our gamer take on streetwear,” said Anthony Smith, Head of Commerce at Lunar X. “Our goal was to design pieces that fans can wear as both fashion and fandom that were playful, mysterious, and full of hidden surprises.”<\/p>\n\n