{"id":2132276,"date":"2025-11-03T13:11:18","date_gmt":"2025-11-03T13:11:18","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2132276"},"modified":"2025-11-03T13:11:18","modified_gmt":"2025-11-03T13:11:18","slug":"sony-interactive-entertainment-debuts-it-happens-on-playstation-5","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/sony-interactive-entertainment-debuts-it-happens-on-playstation-5\/","title":{"rendered":"Sony Interactive Entertainment Debuts \u201cIt Happens on PlayStation 5&#8243;"},"content":{"rendered":"<p><\/p>\n<div style=\"flex-basis:70%\">\n<figure style=\"aspect-ratio:16\/9;\" class=\"wp-block-post-featured-image\"><\/figure>\n<div class=\"post-author\" data-no-of-bylines=\"1\">\n<ul>\n<li>Isabelle Tomatis<span class=\"sie-style-body-small\">Vice President, Global Marketing, Sony Interactive Entertainment <\/span><\/li>\n<\/ul>\n<\/div>\n<p class=\"sie-paragraph sie-paragraph-05b44d35-2ce6-4b7b-852a-9d130e80736e\">If there is one thing that gamers know after 30 years, it\u2019s that they have been able to create jaw-dropping, heart-stopping moments throughout every generation of PlayStation. Whether it\u2019s a truck that somehow landed on a skyscraper or escaping from a monstrous creature, <strong>\u201cIt Happens on PlayStation 5\u201d<\/strong> is the kind of campaign that reminds us: unforgettable things are happening <em>now<\/em> on PlayStation5.<\/p>\n<p class=\"sie-paragraph sie-paragraph-d594a968-b8fd-4fbf-96b8-3ce9bcfab3bf\">This holiday season, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/sonyinteractive.com\/en\/about-us\/\">Sony Interactive Entertainment<\/a>, the company behind the PlayStation brand, is going big with a global brand campaign that\u2019s as bold as it is fun. Launching today, \u201cIt Happens on PlayStation 5\u201d kicks off with the goal to excite and delight our global community of gamers and remind prospective players what they\u2019re missing \u2013 because these unforgettable moments, this energy\u2026it\u2019s happening only on PlayStation 5.<\/p>\n<div class=\"wp-block-sie-youtube\">\n<div class=\"wp-block-offbase-youtube-player__wrapper\">\n<div class=\"wp-block-offbase-youtube-player__poster\"><a rel=\"nofollow\" target=\"_blank\" class=\"sie-youtube__icon-container\" href=\"https:\/\/www.youtube.com\/watch?v=woGbrJqimvE\" rel=\"noreferrer\" target=\"_blank\"><img decoding=\"async\" alt=\"YouTube logo, view this video on YouTube\" class=\"sie-youtube__youtube-icon\" src=\"https:\/\/sonyinteractive.com\/content\/themes\/sie\/assets\/images\/youtube.png\"\/><img decoding=\"async\" alt=\"Opens in a new tab\" class=\"sie-youtube__external-icon\" src=\"https:\/\/sonyinteractive.com\/content\/themes\/sie\/assets\/images\/icon_utility_external_link.svg\"\/><\/a><\/div>\n<\/div>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"h-awe-and-excitement\">Awe and Excitement<\/h2>\n<p class=\"sie-paragraph sie-paragraph-d93ab52f-0900-4f1f-9a51-c38d004e84dc\">Anchored by a varied lineup of brand creative, this campaign is all about making people feel awe and excitement \u2013 just like the feeling they get when they share the incredible experiences happening on <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.playstation.com\/en-us\/ps5\/\" target=\"_blank\" rel=\"noreferrer noopener\">PlayStation 5<\/a>. We\u2019re going to be bringing the spirit of these experiences to life, and showcasing what happens when they collide with the real world.\u00a0<\/p>\n<p class=\"sie-paragraph sie-paragraph-49431505-ac08-4d97-8e86-5eebfa38520b\">To bring it to life, this campaign will have a number of iconic, entertaining, and unexpected activations that capture \u201cIt Happens on PlayStation 5\u201d within our hearts and minds.\u00a0<\/p>\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6908a9e3b0da7&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-full wp-lightbox-container\"><img width=\"3333\" height=\"1667\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/sonyinteractive.com\/tachyon\/2025\/10\/it-happens-on-ps5-cinematic-truck-scene.jpg\" alt=\"A fuel truck balanced dramatically on a skyscraper spire above a city skyline, illustrating Sony Interactive Entertainment\u2019s \u201cIt Happens on PlayStation 5\u201d campaign.\" class=\"wp-image-3010645\" srcset=\"https:\/\/sonyinteractive.com\/tachyon\/2025\/10\/it-happens-on-ps5-cinematic-truck-scene.jpg?resize=3333%2C1667&amp;zoom=1 3333w, https:\/\/sonyinteractive.com\/tachyon\/2025\/10\/it-happens-on-ps5-cinematic-truck-scene.jpg?resize=3333%2C1667&amp;zoom=0.5 1667w, https:\/\/sonyinteractive.com\/tachyon\/2025\/10\/it-happens-on-ps5-cinematic-truck-scene.jpg?resize=3333%2C1667&amp;zoom=0.25 833w\" sizes=\"(max-width: 3333px) 100vw, 3333px\"\/><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" aria-label=\"Enlarge image: A fuel truck balanced dramatically on a skyscraper spire above a city skyline, illustrating Sony Interactive Entertainment\u2019s \u201cIt Happens on PlayStation 5\u201d campaign.\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-style--right=\"state.imageButtonRight\" data-wp-style--top=\"state.imageButtonTop\"><br \/>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"\/>\n\t\t\t<\/svg><br \/>\n\t\t<\/button><\/figure>\n<h2 class=\"wp-block-heading\" id=\"h-global-awareness\">Global Awareness<\/h2>\n<p class=\"sie-paragraph sie-paragraph-b8f9183d-c894-48ce-8c83-2c1f35fd469e\">With a global media plan spanning more than 20 markets, including the U.S., U.K., Japan, Germany, France, Canada, and Australia \u2013 audiences can expect to see the campaign placements across premium TV and cinema, high-impact out-of-home, digital and social platforms, as well as bespoke local activations designed to drive regional buzz and attention.<\/p>\n<p class=\"sie-paragraph sie-paragraph-e65262ee-eedb-4823-8eac-f8dc40141b4b\">Our goal with this campaign is to provoke joy and excitement among the community and capture the emotions they feel when experiencing these unforgettable moments on PS5. There are so many thrilling ways to experience the unexpected, from one of the best libraries of games available including titles like Battlefield 6, Ghost of Y\u014dtei, NBA 2K26, Astro Bot, God of War Ragnar\u00f6k, Horizon Forbidden West, with so much more to come.\u00a0<\/p>\n<p class=\"sie-paragraph sie-paragraph-97a54353-2408-447b-9d17-dd9a559b6423\">With global momentum, bold creative, and a holiday season packed with remarkable content, \u201cIt Happens on PlayStation 5\u201d isn\u2019t only a campaign, it\u2019s a reminder that some of the most unforgettable moments in gaming and culture are happening now on PS5.\u00a0<\/p>\n<p class=\"sie-paragraph sie-paragraph-4bff1a2b-36bf-4e16-b378-8eba10a74765\">To learn even more about \u201cIt Happens on PlayStation 5\u201d, please visit <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/blog.playstation.com\/2025\/11\/03\/it-happens-on-ps5-campaign-captures-the-unexpected-and-unforgettable-moments-ps5-has-to-offer\/\" target=\"_blank\" rel=\"noreferrer noopener\">PlayStation Blog<\/a>.\u00a0<\/p>\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6908a9e3b1510&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-full wp-lightbox-container\"><img width=\"3333\" height=\"1667\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/sonyinteractive.com\/tachyon\/2025\/10\/it-happens-on-ps5-cinematic-hitch-hike-scene.jpg\" alt=\"A spaceship crash landed in a vast desert, illustrating Sony Interactive Entertainment\u2019s \u201cIt Happens on PlayStation 5\u201d campaign.\" class=\"wp-image-3010643\" srcset=\"https:\/\/sonyinteractive.com\/tachyon\/2025\/10\/it-happens-on-ps5-cinematic-hitch-hike-scene.jpg?resize=3333%2C1667&amp;zoom=1 3333w, https:\/\/sonyinteractive.com\/tachyon\/2025\/10\/it-happens-on-ps5-cinematic-hitch-hike-scene.jpg?resize=3333%2C1667&amp;zoom=0.5 1667w, https:\/\/sonyinteractive.com\/tachyon\/2025\/10\/it-happens-on-ps5-cinematic-hitch-hike-scene.jpg?resize=3333%2C1667&amp;zoom=0.25 833w\" sizes=\"(max-width: 3333px) 100vw, 3333px\"\/><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" aria-label=\"Enlarge image: A spaceship crash landed in a vast desert, illustrating Sony Interactive Entertainment\u2019s \u201cIt Happens on PlayStation 5\u201d campaign.\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-style--right=\"state.imageButtonRight\" data-wp-style--top=\"state.imageButtonTop\"><br \/>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"\/>\n\t\t\t<\/svg><br \/>\n\t\t<\/button><\/figure>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source sonyinteractive.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Isabelle TomatisVice President, Global Marketing, Sony Interactive Entertainment If there is one thing that gamers know after 30 years, it\u2019s that they have been able to create jaw-dropping, heart-stopping moments throughout every generation of PlayStation. Whether it\u2019s a truck that somehow landed on a skyscraper or escaping from a monstrous creature, \u201cIt Happens on PlayStation [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2132277,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[],"class_list":["post-2132276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/11\/Sony-Interactive-Entertainment-Debuts-It-Happens-on-PlayStation-5.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2132276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2132276"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2132276\/revisions"}],"predecessor-version":[{"id":2132278,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2132276\/revisions\/2132278"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2132277"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2132276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2132276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2132276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}