{"id":2132425,"date":"2025-11-03T14:35:32","date_gmt":"2025-11-03T14:35:32","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2132425"},"modified":"2025-11-03T14:35:32","modified_gmt":"2025-11-03T14:35:32","slug":"nba-2k-league-relaunches-as-entertainment-universe-featuring-nba-players-content-creators-take-two-ceo-reframes-esport-as-competitive-situation-within-a-lifestyle","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/nba-2k-league-relaunches-as-entertainment-universe-featuring-nba-players-content-creators-take-two-ceo-reframes-esport-as-competitive-situation-within-a-lifestyle\/","title":{"rendered":"NBA 2K League Relaunches as \u2018Entertainment Universe\u2019 Featuring NBA Players, Content Creators; Take-Two CEO Reframes Esport as \u2018Competitive Situation Within a Lifestyle\u2019"},"content":{"rendered":"

<\/p>\n

A revamped version of the esports league tied to the \u201cNBA 2K\u201d video game franchise launched Monday with a new focus on original, entertainment programming starring NBA<\/a> players, content creators, and celebrities.<\/p>\n

Led by NBA Take-Two Media<\/a> (NBAT2), a joint venture between the NBA and \u201cNBA 2K\u201d publisher Take-Two Interactive Software<\/a>, the new NBA 2K League is described as \u201can innovative entertainment property where competition meets culture, bringing everyone from fans to NBA players and creators together to play, compete, and build community\u2014no matter their \u2018NBA 2K\u2019 skill level.\u201d<\/p>\n

Run by NBAT2 CEO Andrew Perlmutter<\/a>, who has been working…<\/p>\n<\/div>\n

\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n

\u2018 Some details of this article were extracted from the following source m.imdb.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

A revamped version of the esports league tied to the \u201cNBA 2K\u201d video game franchise launched Monday with a new focus on original, entertainment programming starring NBA players, content creators, and celebrities. Led by NBA Take-Two Media (NBAT2), a joint venture between the NBA and \u201cNBA 2K\u201d publisher Take-Two Interactive Software, the new NBA 2K […]<\/p>\n","protected":false},"author":2,"featured_media":2132426,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[355698,355699,355696,355697,345676,21993,22860,355700,24141,22205,21913],"class_list":["post-2132425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-acteurs","tag-actrices","tag-actualites","tag-celebrites","tag-cinema","tag-films","tag-hollywood","tag-realisateurs","tag-stars","tag-television","tag-tv"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/11\/NBA-2K-League-Relaunches-as-\u2018Entertainment-Universe-Featuring-NBA-Players.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2132425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2132425"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2132425\/revisions"}],"predecessor-version":[{"id":2132427,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2132425\/revisions\/2132427"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2132426"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2132425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2132425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2132425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}