<\/p>\n
\n\tDanny Frenkel<\/a> has a dream for Punchup Live<\/a>, his ticketing platform co-founded with Alex Dajani in 2023: to build the company into \u201cthe Amazon of live entertainment.\u201d<\/p>\n \n\t\u201cI am not passing moral judgment one way or the other on Amazon, to be clear. But [their efficiency is] awesome. It is crazy, objectively speaking,\u201d Frenkel tells me on our Comedy Means Business <\/em>podcast. \u201cIf you were to go back in time\u2026 Can you imagine showing a caveman, \u2018Put in anything that you want in the world and with one click, it will show up at your door, sometimes in one hour?\u2019 That is bananas. So I aspire to deliver that level of service, just without all of the controversy behind how you\u2019re delivering that service.\u201d<\/p>\n \n\tFrenkel\u2019s Punchup is a data-driven platform reimagining how comics connect with their audiences, which over the course of just a couple of years, has secured buy-in from comics ranging from Sam Morril and Mark Normand to Shane Gillis and Larry David. Easy to conceptualize and difficult to pull off, the company\u2019s mission has been to consolidate the frustratingly fragmented world of live event ticketing into one seamless ecosystem that benefits artists, venues, and fans alike.<\/p>\n \n\t\u201cThe problem on the live entertainment side is\u2026 you have the artists, who we talked about as the best marketer of their goods. Then, you have them selling on a ticketing platform that they don\u2019t own. And then they are selling inventory that they don\u2019t control. And so there\u2019s no communication or overlap of the data to really understand what is or is not working,\u201d when it comes to moving tickets, Frenkel explains. \u201cThe irony is, live entertainment is the best, and I don\u2019t think anybody thinks buying tickets to live entertainment is the best, and so we\u2019re trying to bring those two things a little bit more in tune.\u201d<\/p>\n \n\tBefore launching Punchup, Frenkel spent 13 years at Facebook, joining in 2010 when it was still a somewhat scrappy operation. He started in ad operations, and observed during his time there that \u201cFacebook was really, really good at showing, \u2018Hey, if you give us a dollar, that turns into $2, or $1.10,\u2019 or whatever it is.’\u201d<\/p>\n \n\tIn contrast, he explains, \u201cLive entertainment is currently a world that\u2019s very hard to fall into the structure of proving out the exact return that you get if you put a dollar in. Because the overall chain of creating a live show and marketing it and selling it is so fragmented that it\u2019s hard to actually calculate it.\u201d<\/p>\n \n\tAspiring to provide a seamless experience, when it comes to ticket sales and event promotion, Frenkel\u2019s answer to the problems he\u2019s seen in the broader marketplace has been to invest in \u201ca data science team and a lot of infrastructure for being able to prove out where there is value along this chain and where there isn\u2019t.\u201d That infrastructure offers comics insight into where fans are located \u2014 both in the world and and on social media \u2014 as well as built-in messaging tools, so comedians can let fans know about new shows and content. Meanwhile, fans can watch comedy clips, discover nearby shows, and buy tickets in a few clicks. The hope is that by making the artist-fan relationship more direct, and the ticket-buying experience more engaging, it\u2019ll be easier to help people get off their phones and into comedy clubs.<\/p>\n \n\tFrenkel explains that part of the inspiration behind Punchup was the way Louis C.K. operated his business at the height of his fame \u2014 going direct to consumer with specials and other content on his website, and building a massive email list on the back of that business in a way that gave him a unique ownership over his audience.<\/p>\n \n\tThe question was, how could you take his business model and make it work for comics lacking access to the kind of massive fan base C.K. had?<\/p>\n \n\tFrenkel breaks down the work it\u2019s taken to accomplish that on today\u2019s podcast, more comprehensively breaking down all the functionalities of the platform that make it unique in the world of ticketing. He also discusses the \u201cbrutal\u201d early process of selling comedians and their reps on his platform, and why it\u2019s emerging comics, rather than established names, that will get the most immediate benefit from Punchup Live. For the full conversation, featuring discussion of game theory, live performance as \u201ca cleanser\u201d for people at a time when most can\u2019t get off their phones, and why the live space is \u201ca durable business that will only grow in demand,\u201d click above.<\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source deadline.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Danny Frenkel has a dream for Punchup Live, his ticketing platform co-founded with Alex Dajani in 2023: to build the company into \u201cthe Amazon of live entertainment.\u201d \u201cI am not passing moral judgment one way or the other on Amazon, to be clear. But [their efficiency is] awesome. It is crazy, objectively speaking,\u201d Frenkel tells […]<\/p>\n","protected":false},"author":2,"featured_media":2133428,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[406097,406098,406099,305992],"class_list":["post-2133427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-comedy-means-business-podcast","tag-danny-frenkel","tag-punchup-live","tag-stand-up-comedy"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/11\/Danny-Frenkels-Punchup-Live-Its-Vision-Of-Smarter-Ticketing.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2133427","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2133427"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2133427\/revisions"}],"predecessor-version":[{"id":2133429,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2133427\/revisions\/2133429"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2133428"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2133427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2133427"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2133427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}