{"id":2134128,"date":"2025-11-04T07:56:08","date_gmt":"2025-11-04T07:56:08","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2134128"},"modified":"2025-11-04T07:56:08","modified_gmt":"2025-11-04T07:56:08","slug":"global-launches-sport-by-global-to-expand-video-first-sports-entertainment-offering","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/global-launches-sport-by-global-to-expand-video-first-sports-entertainment-offering\/","title":{"rendered":"Global Launches \u2018Sport by Global\u2019 to Expand Video-First Sports Entertainment Offering"},"content":{"rendered":"<p><\/p>\n<div>\n<p data-start=\"316\" data-end=\"537\">Global has announced the launch of Sport by Global, a new sports entertainment division focused on producing video-first podcasts and branded content to connect brands, athletes and rights holders with fans in new ways.<\/p>\n<p data-start=\"539\" data-end=\"744\">The expansion builds on Global\u2019s recent collaborations with major sporting organisations including Team GB, Wimbledon, McLaren and SailGP, as the company deepens its presence in the sports media landscape.<\/p>\n<p data-start=\"746\" data-end=\"1001\">The new division will leverage Global\u2019s weekly audience reach of over 52 million across audio, digital and outdoor platforms, offering rights holders expanded opportunities to build cultural relevance and commercial momentum around major sporting moments.<\/p>\n<p data-start=\"1003\" data-end=\"1140\">Global chief commercial officer, Mike Gordon, said the move positions the company to unlock new storytelling and partnership opportunities.<\/p>\n<blockquote data-start=\"1142\" data-end=\"1414\">\n<p data-start=\"1144\" data-end=\"1414\">\u201cWith the launch of Sport by Global, we\u2019re extending our entertainment expertise into one of the most powerful cultural spaces \u2013 the world of top class sport,\u201d<\/p>\n<p data-start=\"1144\" data-end=\"1414\">\u201cWe can amplify huge events for rights holders and help them connect with audiences in new ways,\u201d said Gordon.\u00a0<\/p>\n<\/blockquote>\n<p data-start=\"1416\" data-end=\"1587\">The initiative comes alongside Global\u2019s partnership with Fellas Studios, combining creator-led production capabilities with the company\u2019s data-driven distribution network.<\/p>\n<p data-start=\"1589\" data-end=\"1753\">Global Group CEO, Simon Pitts, said the development aligns with the shifting media landscape, where the distinction between video and audio content continues to blur.<\/p>\n<blockquote data-start=\"1755\" data-end=\"2024\">\n<p data-start=\"1757\" data-end=\"2024\">\u201cExpanding into video in a major way is a natural next step for Global.\u201d<\/p>\n<p data-start=\"1757\" data-end=\"2024\">\u201cAudiences and brands increasingly expect integrated experiences. With Fellas Studios joining forces with Global, we\u2019re building a launchpad for the next generation of media brands,\u201d Pitts said.\u00a0<\/p>\n<\/blockquote>\n<p data-start=\"2026\" data-end=\"2246\" data-is-last-node=\"\" data-is-only-node=\"\">Sport by Global is expected to introduce new formats across podcasts, social video, live event content and branded storytelling, positioning Global as a growing player in the rapidly evolving sports entertainment sector.<\/p>\n<p><b><i>Don\u2019t miss out on the latest in sports business \u2013 Subscribe today to the\u00a0<\/i><\/b><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/ministryofsport.com\/free-membership\/\"><b><i>free Ministry of Sport newsletter<\/i><\/b><\/a><b><i>\u00a0and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a\u00a0<\/i><\/b><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/ministryofsport.com\/membership-plans\/\"><b><i>MoS Member today!<\/i><\/b><\/a>.<\/p>\n<\/p><\/div>\n<p><script>\n!function(f,b,e,v,n,t,s)\n{if(f.fbq)return;n=f.fbq=function(){n.callMethod?\nn.callMethod.apply(n,arguments):n.queue.push(arguments)};\nif(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\nn.queue=[];t=b.createElement(e);t.async=!0;\nt.src=v;s=b.getElementsByTagName(e)[0];\ns.parentNode.insertBefore(t,s)}(window, document,'script',\n'\nhttps:\/\/connect.facebook.net\/en_US\/fbevents.js');\nfbq('init', '738291188229656');\nfbq('track', 'PageView');\n<\/script><script type=\"text\/javascript\">\n!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?\nn.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;\nn.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;\nt.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,\ndocument,'script','https:\/\/connect.facebook.net\/en_US\/fbevents.js?v=next');\n<\/script><\/p>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source ministryofsport.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Global has announced the launch of Sport by Global, a new sports entertainment division focused on producing video-first podcasts and branded content to connect brands, athletes and rights holders with fans in new ways. The expansion builds on Global\u2019s recent collaborations with major sporting organisations including Team GB, Wimbledon, McLaren and SailGP, as the company [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2134129,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[],"class_list":["post-2134128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/11\/Global-Launches-\u2018Sport-by-Global-to-Expand-Video-First-Sports-Entertainment.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2134128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2134128"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2134128\/revisions"}],"predecessor-version":[{"id":2134130,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2134128\/revisions\/2134130"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2134129"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2134128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2134128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2134128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}